Together with @someform.studio we had the pleasure of exhibiting Artificial Spaces at the latest edition of @noorriyadhfestival last November in Riyadh.
A new iteration of this contemplative installation where physical matter and digital light begin to interact as a single system.
At its center, a 25 kg polished marble sphere acts as a small planet that can be rotated and pushed to influence the creation. Its axis slowly shifts while the surrounding space reacts in real time, generating unique environments of light and movement.
Each space is generated live through CGI. Each one appears once, then disappears forever. Born from the beautiful randomness of a machine, fed with 3D models of architectural elements as columns, walls, furniture, objects, and programmed with care to allow the system to decide how the space is formed.
We would like to thank the organization of @noorriyadhfestival , @riyadhartofficial and @nouf.almoneef , as well as the curational team @sara.endipity@lzhenhua and @davide_quadrio@bruno.bolfo for this wonderful opportunity.
To the team involved @markosego03@_owngmbpnq_@________josh_________@nicolo.baldi_@secondarybounce@olga__sounds
Welcome, welcome, welcome @someform.studio to PSYOP! đ
someform is renowned for building complex 3D design systems and pioneering generative tools for brands like Polaroid, Beats by Dre, and Google, delivering work which seamlessly unites creative and technical ambition with concepts that actually reach people.
ăsf-0525ă hyperice, hyperboot, product, 2025
To support the launch of the Hyperboot, we worked closely with @hyperice to craft a comprehensive suite of visuals that elevated the campaign across both brandsâ digital platforms.
From product photography and animation to 2D motion graphics and a full-fledged launch film â we were excited to assist our client on almost all aspects of this campaign and are immensely proud to have contributed to the launch of a product that pushes performance forward and redefines what wearable technology can do.
ăsf-0525ă hyperice x nike, hyperboot, product, 2025
We are excited to share our newest project for performance recovery pioneer @hyperice and global sportswear leader @nike : Bringing to life the visual campaign for their latest innovationâthe Hyperboot.
For the creation of the key centerpiece of the campaign, the launch film, we were fortunate enough to be able to team up with the incredible people at Panoply, co-directing a visually immersive short inspired by the impressive engineering achievement of building the Normatec technology into the Hyperboot. In very short 30 seconds, we set out to connect the legacy of the Normatec with the reveal of the Hyperboot by taking a wild journey through a set of abstract vignettes centered around the features of both products.
Client: @hyperice@nike
Design & Direction: @someform.studio@panoplycreative
Sound: @resonatelondon
ăsf-0425ă Polaroid Now, product, 2025
Building on the success of our previous collaboration with Polaroid, we reunited with their creative team for a second engagementâthis time to bring the new Polaroid Now and Polaroid Now+ cameras to life.
ăsf-0324ă New Tendency, Möbel, 2024
Get your copy at
âMöbelâ is a carefully crafted hardcover book by New Tendency, featuring synthetic photography by someform Studio and design by Spassky Fischer. This 84-page catalog showcases both finished products and their development process while exploring New Tendencyâs design philosophy.
Industrial Design: @newtendency
Graphic Design: @spasskyfischer
Synthetic Photography: @someform.studio
Postproduction: @rgberlin
ăsf-0324ă New Tendency, Möbel, 2024
Full project on our website.
âMoebelâ is a carefully crafted hardcover by New Tendency featuring synthetic photography by someform Studio and design by Spassky Fischer. This 84-page catalogue explores New Tendencyâs design philosophy, showcasing both finished products and their development process.
Industrial Design: @newtendency
Graphic Design: @spasskyfischer
Synthetic Photography: @someform.studio
Postproduction: @rgberlin
ăsf-0324ă New Tendency, Möbel, 2024
"Moebel" is a meticulously crafted hardcover publication by New Tendency, with synthetic photography by someform Studio and graphic design by Spassky Fischer.
This 84-page catalogue delves deep into the creative processes that define New Tendency's design philosophy, offering readers a comprehensive look at how ideas are transformed into tangible realities. The publication showcases not only the final products but also the journey of their creation.
Industrial Design: @newtendency
Graphic Design: @spasskyfischer
Synthetic Photography: @someform.studio
Postproduction: @rgberlin
Texts: Prem Krishnamurthy, Mariah Nielson, Fabian Schöneich, Bianca Seidl
ăsf-0524ă samsung, product branding, 2024
Working with the creative team at Samsungâs Headquarter in Seoul, we ventured into an extensive design development phase in order to help our client find the best visual direction of wallpapers being used for the S24 product release. Our focus was exploring various different ideas loosely based on the conceptual topic âMinerals / Crystalsâ. We ultimately produced the final wallpapers & animations for the Samsung S24 and S24 Ultra series.
For the premium Samsung S24 Ultra we created minimalistic crystalline shapes that purely live from refracting the lights around them. The result is a complex play of light and reflection, with subtle colour gradients interwoven into the objects.
For the Samsung S24 series we designed a composition consisting of three circular crystal shapes placed into the vertical frame. The playful roundness of the object is contrasted by hints of crystalline structures on their inside.
@samsung@someform.studio #wallpaper #samsungs24 #samsungs24ultra
ăsf-0724ă hyperice, product, 2024
We collaborated with @simsdirector and @hyperice to create visual effects for the transition to the new Normatec Elite. This version removes the separate control unit, making it the most advanced Normatec yet.
The concept was a seamless one-shot transformation from the old to the new Normatec. This involved matchmoving live-action shots, developing 3D elements and compositing everything so the final result is a sleek motion asset for Hypericeâs marketing channels.
ăsf-0724ă hyperice, product, 2024
Our goal was to create a versatile library of shots for @hyperice âs diverse marketing needs, while also producing a cohesive and engaging edit. We captured everything from close-ups of zippers, textiles, and excellent craftsmanship to demonstrating the deviceâs functionality and inflation process. The result is a set of assets that are equally effective when used independently across various marketing materials or combined into a compelling edit.
ăsf-0724ă hyperice, product, 2024
Weâre thrilled to showcase our latest project for the innovative health technology brand @hyperice . For the update of the Normatec Elite, a scientifically backed dynamic air compression massage device, we developed an abstract motion piece that spotlights the individual features and craftsmanship of the product.
This piece intends to give an inspiring insight into the meticulous work and innovative development that goes into every Hyperice product. By focusing on the quality and precision of the Normatec Elite, we were aiming to convey the brandâs commitment to excellence in a visually captivating way.
@simsdirector@hyperice
music @uglystupidhonest
