Sydney, we’ve moved.
Sớm Space Popup 02 will now take place in the Sydney CBD.
Now at:
📍 Chinatown Country Club, Level 5
222 Clarence Street, Sydney, NSW 2000
April 11–12
11AM–7PM
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You’ve seen glimpses of the Việt Kiều home through our campaign- now experience it in person.
Bringing together labels from Saigon and Hanoi, across womenswear and menswear, with restocks across the weekend.
See you this weekend- step inside the Việt Kiều home 🖤
For our second popup, we came back with more- more brands, more range. From streetwear to considered fashion, lighting, and design objects. And a bigger space to hold it all.
We gave you more space. You filled it anyway.
Three hour waits. A full two days. Thank you Sydney, especially everyone who stayed in line and moved through it all with us. Seeing that kind of commitment around Vietnamese design stays with us.
Sóm Space was created to celebrate the new wave of creativity coming out of Vietnam, fashion, accessories, and objects that deserve to be seen outside of Vietnam. As Viet Kiều (Vietnamese living overseas), we’re always building from that in-between perspective- bringing something deeply Vietnamese, but shaped by the way we’ve grown up here.
For this chapter, we went home.
Through the kitchen, the living room, the bedroom- the small details that make a Việt Kiều space what it is. A wall of Hennessy. The TV running Paris by Night. In the popup, we held that world inside chiếu mats and concrete cinderblocks- a Vietnamese home seen through a Western lens.
From photographers and florists to graphic designers, DJs, and the team behind the scenes, many of whom are Viet Kiều themselves. It’s important to us to build with our own community.
Thank you to everyone who came through, supported, and stepped into this world with us.
If you missed out- you weren’t the only one. Link in bio for the waitlist on what’s next.
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From creative direction to partnerships and everything in between @haimeyto@di.yen
Photo @annethupham@iessevega
Graphic design @vina.star_
Florals @60cigarettes
DJ @kurtminhlam
Venue @chinatowncountryclub
Talent @debeh@tomdvong@calebkkan@nxobkewu
Family and friends that helped over the weekend @andy_nguyeenn@jasmnetong@millk__bar@_iluvlexi_@muggyyyyyy@shayla.ng@tomshay.n@all4nh@annabellenguyenxo@amynquyen@helennguy@hieuuvu@tomdvong@jstn.jpg@yungdi_@lawaa@catherine3xt@dvdngn
Inside the Việt Kiều home.
From the kitchen, dining, living room, bedroom, front of the house and backyard- we’ve moved through each space. A study of some of small details that shape the Việt Kiều home.
This is our final image for the series.
This weekend, step inside and experience it in person at Sớm Space Popup 02- 11-12th April at Chinatown Country Club Level 5, 222 Clarence St NSW 2000
Tom wears the Charcoal Linen Blazer, Jean March Silkflap trouser and Sang Bleu Scraf by @kimtr.clothes . Rings by @jellyfishsaigon .
Creative direction: @som__space
Photo: @annethupham
Assist: @iessevega
Talent: @tomdvong
Inside the Việt Kiều home.
Caleb wears the Coffee Ombre Shirt, Black Light Smoke jacket and Jean- Marc Silkflap trouser by @kimtr.clothes .
Pieces available for ready to buy and preorder at Sớm Space Popup 02- 11th -12th April Chinatown Country Club Level 5, 222 Clarence St NSW 2000
Creative direction: @som__space
Photo: @annethupham
Assist: @iessevega
Talent: @calebkkan
Inside the Việt Kiều home.
Our visit to the Việt Kiều home almost comes to a close.
Caleb wears the Coffee Ombre Shirt, Black Light Smoke jacket and Jean- Marc Silkflap trouser.
Tom wears the Charcoal Linen Blazer and Jean March Silkflap trousers.
Debbie wears the Barbarra Versatile and Là-Bas Barbarra Skirt.
All pieces by @kimtr.clothes . Available at Sớm Space Popup 02- 11th -12th April.
Creative direction: @som__space
Photo: @annethupham
Assist: @iessevega
Talent: @debeh@calebkkan@tomdvong
KIMTR (@kimtr.clothes ), now at Sớm Space.
Based in Saigon, Vietnam, KIMTR draws inspiration from Vietnamese tradition to create modern garments that balance contemporary design with cultural heritage. The brand embraces the beauty of imperfection, combining natural elegance and a quiet sensibility rooted in slow living.
KIMTR designs timeless pieces intended to evolve within a wardrobe over time. Rather than creating garments tied to a single season, the brand develops pieces that can return across collections through new materials or subtle variations.
Working primarily with natural fabrics such as silk, lyocell, linen, cotton blends, and raw denim, KIMTR’s garments often feature fluid draping and intentional construction that prioritizes longevity over seasonal trends. The brand’s aesthetic leans toward a dark, romantic sensibility expressed through layered silhouettes and quiet textures.
KIMTR’s production philosophy centers on conscious creation. Many pieces are produced through a pre-order model to reduce overproduction, while careful pattern making helps minimize fabric waste. Through this approach, KIMTR seeks to create clothing that lives with the wearer and grows more meaningful over time.
From Vietnam to Sydney. Available at Sớm Space Popup 02- 11th -12th April.
Poster design: @vina.star_
Inside the Việt Kiều home.
The front of the house. Shoes pile up at the door- where they’re meant to stay. Throughout this series, we’ve worn them inside, something that still feels a little wrong.
Diana wears the Gradient Stone Necklace, Knit Bra, Black Wrapped Shirt and Brocade Lounge pants by @demen_vn . Debbie wears the Cowl Neck Halter dress and Beaded and Stone Necklace by @demen_vn and Sang Bleu Scraf from @kimtr.clothes .
All pieces available at Sớm Space Popup 02- 11th -12th April.
Creative direction: @som__space
Photo: @annethupham
Assist: @iessevega
Talent: @di.yen@debeh
Inside the Việt Kiều home.
Debbie wears the White Draped Halter Neck top and Linen Lounge Pants. Diana wears the Black Draped Halter Neck top and A-line skirt.
All pieces available by @demen_vn . Available at Sớm Space Popup 02- 11th -12th April.
Creative direction: @som__space
Photo: @annethupham
Assist: @iessevega
Talent: @debeh@di.yen
Inside the Việt Kiều home.
Diana wears the Draped Halter top in Black, and Debbie wears the Draped Halter top in White by @demen_vn
All pieces available at Sớm Space Popup 02- 11th -12th April.
Creative direction: @som__space
Photo: @annethupham
Assist: @iessevega
Talent: @di.yen@debeh
Demen (@demen_vn ), now at Sớm Space.
Founded in Hanoi in May 2024 by Jang and Kei Vu, who met while working together at Subtle Le Nguyen, Demen explores an elevated approach to everyday dressing. Through soft draping and considered construction, each piece is shaped to move naturally- carrying a quiet, effortless sensuality.
At the heart of Demen is a study of the relationship between clothing and the body. Described by the founders as “nature-breathed,” the garments echo organic movement and the subtle irregularities found in the natural world.
This sensibility runs through the collection: billowing, gauzy shirts tucked into roomy trousers, cowl-back camisoles, and delicate jewelry designed to be worn multiple ways. Rendered entirely in black and white, Demen’s palette sharpens the focus, allowing fluid form to take precedence over colour.
The brand works primarily with breathable materials and a natural drape, grounding its designs in the realities of Vietnam’s heat and humidity while maintaining a sense of refinement.
At its core, DEMEN is less about statement and more about presence. Clothing that accompanies the body with ease, offering a sense of stillness and lived-in elegance.
From Vietnam to Sydney. Available at Sớm Space Popup 02, April 10-12.
Poster design: @vina.star_
