This project is all about exploring different personalities through the @hm Archive, set against a mix of environments that either clash with or enhance the outfit. Each scene creates a contrast between the characters and customers we met and their surrounding background, bringing out something unique in both. The looks are tied to elevated character concepts -almost like stepping into another world- where style and identity come together in unexpected ways. It’s a visual journey that plays with mood, attitude, and the relationship between people, fashion, and place.
Celebrating and embracing our H&M community in Berlin.
Concept direction and styling
Owen Mark Henry @owenmarkhenry
Greta Linkogel @gretalinkogel
Creative and production assistance
Sofia Etchepare @sofietche_
Photography
Photographer Patrick Zöllig @patrickzoellig
Assistant Max Muthig @muthig
Makeup
Fabienne Hoppe @fabienne_hoppe
Marcio Abraao @makeupbymarcio
Hair
@molarberlin
Isidora Joo @iiistylist
Oskar Hahnenfeld @curly_cortez
Special thanks to our models and community
DJ & Producer @anjaschneiderofficial
This project is all about exploring different personalities through the @hm Archive, set against a mix of environments that either clash with or enhance the outfit. Each scene creates a contrast between the characters and customers we met and their surrounding background, bringing out something unique in both. The looks are tied to elevated character concepts -almost like stepping into another world- where style and identity come together in unexpected ways. It's a visual journey that plays with mood, attitude, and the relationship between people, fashion, and place.
Celebrating and embracing our H&M community in Berlin.
Concept direction and styling
Owen Mark Henry @owenmarkhenry
Greta Linkogel @gretalinkogel
Creative and production assistance
Sofia Etchepare @sofietche_
Photography
Photographer Patrick Zöllig @patrickzoellig
Assistant Max Muthig @muthig
Makeup
Fabienne Hoppe @fabienne_hoppe
Marcio Abraao @makeupbymarcio
Hair
@molarberlin
Isidora Joo @iiistylist
Oskar Hahnenfeld @curly_cortez
Special thanks to our models and community
TV and Film Consultant Joana Kohrs @house_of_feiertag
“It’s Agony & I’m Ravenous” project and essay in @akutmag
This project explores the collapse of structure in turbulent times. Once cordial and now in decline, it highlights how our environments and beauty - through something as simple as a garden - can shape our behaviour and entirety.
Link in bio
Concept, styling & direction: @owenmarkhenry
Photography & direction: @kurtparis_
Videography & photo assistance: @andybraeuer
Model: @nataliegolubenko
Makeup: @fr.aue
Hair: @hairstylist_akr
Fashion archive: @matheo0555
Jewellery: @studio_ein_sof_
What would PLATTE be without a fashion part in our ART/PLATTE-event series?
For our first episode, we teamed up with @htw_fashion_identity and our board member @ankeschloeder to present the HTW 4th Semester Show entitled ‚TRAGFLÄCHE‘ (WING) at PLATTE Courtyard_ a show that usually takes place during Berlin Fashion Week _ and as opening act musical performances by @okfella and @wavynotfound .
This time, the students of the HTW Fashion Design Department showed off their work from the WS 24/25 and the SS 25 under the direction of Prof. Anke Schlöder and with a special set by surface artist @jaaimjaaim .
Thank you to everybody who joined for this occasion!
photos by @sh1nfoto@htw_fashion_magazine@htw_fashion_identity@htw_fashiondesign@htw_cultureanddesign #htwberlin #creativeidentity #fashionstudents #artstundents
Perfekt für coole heiße Clubnächte ✨🌙
Ob bunt, ob braun,
der Bra-Top steht allen Frauen 🥳 -
und natürlich auch allen anderen,
die sich trauen!
Bra-Top mit sexy Rückenausschnitt aus nachhaltigen Materialien.
Auf Wunsch auch Maßanfertigung möglich!
Oder ein weiteres Gedicht 😋
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#organicclubwear #berlinnights #clubberlin #customizable