@sof__media Instagram profile, stories

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In celebration of Formula 1’s 75th anniversary, we proudly present the second and final drop in the PUMA x F1 campaign: 75 Years of Speed. 🌪️🩷🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer: @alexisbelhumeur Concept & Art Direction: @sofiebroeng @sof__media Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie + Ruth Digi tech: @majaandersen_ Talent: @khalifa_g1 @emmaonuora @jwrxu Studio: @thelabcph Client: @f1 @pumamotorsport Custom balaclava @deliciousballe Backdrop design: @mariaradu__

545 11

10 months ago

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In celebration of Formula 1’s 75th anniversary, we proudly present the second and final drop in the PUMA x F1 campaign: 75 Years of Speed. 🌪️🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer & Director : @alexisbelhumeur Concept & Art Direction: @sofiebroeng @sof__media Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie @ruthheen Digi tech: @majaandersen_ Talent: @khalifa_g1 @emmaonuora @jwrxu Studio: @thelabcph Client: @f1 @pumamotorsport Custom balaclava @deliciousballe Backdrop design: @mariaradu__

268 6

10 months ago

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Process dump: @f1 @pumamotorsport 🖤 1. Up close campaign shot 🏎️ @alexisbelhumeur 2. Building a race podium @lorentzenannesofie 🔨 3. Details of custom balaclava 🪡 @deliciousballe 4. Getting the flag in motion 🏁 (it’s actually made from the previous f1 campaign set and re-used in a smaller version) 5. Screen dump of all images together (good to get an overview on everything that has been shot on the day) 💻 @carlin_vr 6. Setting up the set design and looooots of sand 🖤 7. Last bits of tapas and concept in the making 🧠 @sofiebroeng

110 10

10 months ago

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What happens when football meets Formula 1? 🌪️ PUMA continues to push the space between sport and culture. Built around Miami race week, this campaign brings together the worlds of football and Formula 1⚽️🌪️🏁 F1 x PUMA Miami Football Pack SS26 Creative Director: @sofiebroeng , Sofmedia Creative Producer: @angeladjekic , Sofmedia Photographer: @kristofferjuul Senior Art Director: @carlin_vr , Puma Producer Creative: @meel311 , Puma Makeup Artist: @_annikalindgren_ - Sofmedia Creative Assistant: @smilmarc Talent: @samueloroma1 Retoucher: @nicetouch_studio Client: @pumamotorsport @f1

129 16

10 days ago

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What happens when football meets Formula 1? 🌪️ PUMA continues to push the space between sport and culture. Built around Miami race week, this campaign brings together the worlds of football and Formula 1. swipe for a few moments from the shoot⭐️<3 F1 x PUMA Miami Football Pack SS26 Creative Director: @sofiebroeng , Sofmedia Creative Producer: @angeladjekic , Sofmedia Photographer: @kristofferjuul Senior Art Director: @carlin_vr , Puma Producer Creative: @meel311 , Puma Makeup Artist: @_annikalindgren_ - Sofmedia Creative Assistant: @smilmarc Talent: @samueloroma1 Retoucher: @nicetouch_studio Client: @pumamotorsport @f1

68 19

10 days ago

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What happens when football meets formula 1?🌪️ PUMA continues to push the space between sport and culture. Built around Miami race week, this campaign brings together the worlds of football and Formula 1⚽️🌪️🏁 F1 x PUMA Miami Football Pack SS26 Creative Director: @sofiebroeng , Sofmedia Creative Producer: @angeladjekic , Sofmedia Photographer: @kristofferjuul Senior Art Director: @carlin_vr , Puma Producer Creative: @meel311 , Puma Makeup Artist: @_annikalindgren_ - Sofmedia Creative Assistant: @smilmarc Talent: @samueloroma1 Retoucher: @nicetouch_studio Client: @pumamotorsport @f1

56 6

10 days ago

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PUMA x F1 campaign: 75 Years of Speed. 🌪️🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer : @alexisbelhumeur Concept & Art Direction: @sofiebroeng Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ @sof__media Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie + Ruth Digi tech: @majaandersen_ Talent: @khalifa_g1 Studio: @thelabcph

67 3

7 months ago

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PUMA x F1 campaign: 75 Years of Speed. 🌪️🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer : @alexisbelhumeur Concept & Art Direction: @sofiebroeng Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ @sof__media Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie + Ruth Digi tech: @majaandersen_ Talent: @khalifa_g1 Studio: @thelabcph

157 8

7 months ago

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PUMA x F1 campaign: 75 Years of Speed. 🌪️🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer : @alexisbelhumeur Concept & Art Direction: @sofiebroeng Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ @sof__media Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie + Ruth Digi tech: @majaandersen_ Talent: @khalifa_g1 Studio: @thelabcph

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7 months ago

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@f1 @pumamotorsport 🏎️ Director: @alexisbelhumeur Dop: @samolaechaa 1st AC: @gustavmelling Gaffer: @tue_bengtsson85 Sound design: @reservoiraudio Content producer creative services: @mel311 Senior Art Director Motorsport: @carlin_vr Art Director: @sofiebroeng @sofmedia 1st AD: Louis Boel Larsen Production manager: @bubbenofficial Production Assistant: Frederik Carlsen Casting: @katrineb ørgesen @sofmedia Light assistant: Mark Newman Stylist: @smilmarc @rban set designer: @lorentzenannesofie & Ruth Hairstylist: @kasperandersenhair Makeup: @gitteguldhammer 1st assistant: jonassondergaard 2st assistant: sivert.jostad Digitech: @majaandersen_

136 6

10 months ago

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In celebration of Formula 1’s 75th anniversary, we proudly present the second and final drop in the PUMA x F1 campaign: 75 Years of Speed. 🌪️🩷🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer : @alexisbelhumeur Concept & Art Direction: @sofiebroeng Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ @sof__media Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie + Ruth Digi tech: @majaandersen_ Talent: @khalifa_g1 Studio: @thelabcph

200 3

10 months ago

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In celebration of Formula 1’s 75th anniversary, we proudly present the second and final drop in the PUMA x F1 campaign: 75 Years of Speed. 🌪️🩷🏁 Concept and visual world by @sof__media — in collaboration with Puma. Thank you @carlin_vr <3 Photographer : @alexisbelhumeur Concept & Art Direction: @sofiebroeng @sof__media Senior Art Director Motorsport: @carlin_vr Content producer: @meel311 Production: @thelabcph Casting & Creative Assistant: @katrineuden.h Stylist: @smilmarc @rban____ Hair stylist: @kasperandersenhair Makeup artist: @gitteguldhammermakeup Set designer: @lorentzenannesofie + Ruth Digi tech: @majaandersen_ Talent: @khalifa_g1 @emmaonuora @jwrxu Studio: @thelabcph Client: @f1 @pumamotorsport Custom balaclava @deliciousballe Backdrop design: @mariaradu__

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10 months ago

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@sof__media