This is basically what happens every time we create something😬
If you need content that looks good and marketing that actually makes sense, then you already know @thegloo_ x @snac_studios
Behind the camera our OG @rk_catchyportraits 📸
A cloud kitchen, a bold name, and desserts that spoke for themselves.
Mind the Founder Episode 10🍰
Vedika started CTDC @_cutthedamncake_ with a clear vision and built it with patience, consistency, and heart.
Years of showing up, getting the details right & slowly becoming a brand Guwahati is attached to.
The team grew.
The café finally became a reality. @cafe.cutthedamncake
And celebration cakes became part of every special occasion.
Meet the founder behind Cut The Damn Cake & Café CTDC - watch her story unfold.
[cut the damn cake guwahati] [guwahati cafes] [guwahati desserts] [guwahati food scene] [dessert cafe guwahati] [guwahati brunch spots] [guwahati coffee] [founder stories india] [assam founder stories] [bakery and cafe guwahati] [mind the founder ] [guwahati creators]
#guwahaticafes #guwahatifood #womenentrepreneurs #foodreelsindia #MindTheFounder
From the lanes of 📍Dibrugarh to creating small-batch artisanal cheeses, her journey is rooted in purpose - reviving quality dairy, supporting local communities, and quietly putting Assam on the gourmet map.🧀
On the episode 9 of Mind the Founder, we sit down with Abhilasha - the mind behind @windsong_cafe , @theconvoy_hotel@queso.in
What you see in this frame?
Real questions. No filters. No rehearsed answers.
Just honest conversations - the kind that don’t need polishing.
At one point, I was so tempted by the Bhoot Jolokia cheddar, I almost just went for it - straight.
The kind of mistake most people would make.
She stopped me.
“Pair it properly.”
Somewhere between cheese pairings and quick-fire questions,
you see what it actually takes to build something from scratch -
patience, clarity, and a lot of unglamorous consistency.
Brands like these are built in kitchens, in experiments, in figuring it out as you go.
And if this made you crave some of that magic -
you can actually get your hands on it at queso.in.
[assam, northeast india, dibrugarh, artisanal cheese india, buy cheese online india, gourmet cheese india, small batch cheese, women entrepreneurs india, local brands assam, food startups india]
#northeastwomen #artisnalcheese #fnbindia #buycheese #assambusiness
What happens when a date turns into a restaurant?
For Kajal Sethi (@kajsethi ), 11 July isn’t just a name - it’s her father’s birthday, now turned into a space where every celebration carries a piece of his dream forward.
Mind The Founder - Episode 8
At 11 July Kitchen Bar & Banquet, the experience goes beyond just dining.
From a pure veg kitchen that can win over even the most hardcore non-veg lovers, to a lively bar, karaoke nights, rooftop celebrations, banquet gatherings - and even rooms where guests can stay and extend the experience.
In this episode, Kajal walks us through the space while sharing stories about hospitality, growing up around it, the challenges of building a restaurant, and the joy of hosting hundreds of celebrations.
And somewhere between conversations, karaoke confessions, and celebration stories… you realise this place isn’t just about food.
It’s about creating moments people remember.
Also Kajal, you mentioned a dream guest… so we’re officially tagging @paponmusic 👀
Sir, please come experience this space soon?
[guwahati restaurants] [guwahati stay] [founder stories] [hospitality industry] [pure veg dining] [guwahati food scene] [restaurant founders] [guwahati nightlife]
#GuwahatiFood
#MindsBehindMoves
#GuwahatiRestaurants
#FounderStories
#GuwahatiHospitality
Episode 7 of Mind The Founder 🎙️
This time, we sit down with Chiranjeev Brahma at The Maroon Room for a fun, table-side conversation.
From building one of the first pan-Asian dining experiences in the city to balancing menus for Guwahati’s evolving taste - we talk about food accessibility, chef favourites after a long shift, drink pairings with Asian cuisine, and the idea behind creating spaces people keep coming back to.
A candid bite-sized conversation with the mind behind some of Guwahati’s most loved dining spots like Yoko Sizzlers and Tribe Town Bistro - all over noodles, drinks and dessert.
Watch the full episode now. 🍜
[guwahati food] [guwahati restaurants] [guwahati food scene] [assam food culture] [pan asian guwahati] [maroon room guwahati] [northeast india food] [guwahati dining] [restaurant guwahati] [food guwahati]
#GuwahatiFood #GuwahatiRestaurants #GuwahatiFoodScene #AssamFood #NortheastIndiaFood FoodInGuwahati MaroonRoomGuwahati PanAsianGuwahati GuwahatiDining ExploreGuwahati 🍜
In Episode 6 of Mind the Founder, we catch up with Vikram Khinwasara, co-founder of The Yellow Straw, for a fun, rapid-fire Q&A. From Kolkata streets to multiple cities, he shares the behind-the-scenes of creating one of India’s fastest-growing fresh juice and smoothie brands.
Started in 2014 in Kolkata, The Yellow Straw now serves fresh juices, smoothies, shakes, salads, and healthy snacks across multiple outlets - all built on freshness, hygiene, and real ingredients. This isn’t just a story about growth; it’s about trusting instincts, learning on the go, and building a brand that people feel connected to.
No fluff, no founder clichés. Just honest answers from someone who’s seen the business grow sip by sip.
[Founder journey] [Startup India] [Food & Beverage startup] [Healthy drinks] [Smoothies & juices] [Kolkata startups] [Entrepreneur life] [Brand building] [Small business India] [Healthy lifestyle]
Shot by: @parijwalmohta
#MindTheFounder #TheYellowStraw #FoodStartupIndia #EntrepreneurLife #buildingbrands