Cannes is almost here. This is where the industry shows up, work gets recognized, and conversations turn into partnerships. If you’re heading to @cannes_lions , make the most of it.
Book time with @Smartlyio to talk what’s next across AI, creative, media, performance, and how brands are actually making it all work right now.
Spots are filling up. Save yours. Link in bio.
#cannes #creativity #marketing
One of the most consistent challenges we hear from marketers is the need for real-time incrementality data. They want to understand which conversions are truly driving a return.
With @INCRMNTAL now becoming part of Smartly, we can bring that data directly into the Smartly platform, connecting measurement to optimization in a much more immediate and actionable way.
This is a meaningful step toward helping marketers make better decisions, faster.
We’ve officially closed our acquisition of @INCRMNTAL .
As we’ve met with leaders across the industry, one message has come through clearly from marketers: they need better ways to understand what truly drives incremental growth, and they need it in real time.
By bringing INCRMNTAL into Smartly, we’re combining causal measurement with real-time creative and media optimization. The result is a more complete view of performance, and the ability to act on it faster.
This is about giving our customers greater clarity, control, and confidence in a rapidly changing landscape.
Learn more by visiting our website.
Remember Cannes? It's almost that time again.
The heat on La Croisette. Rosé in hand. The Mediterranean in the background. The kind of conversations you don’t get anywhere else with the best brands, creative minds, and people who move the industry forward.
For a few days, it all comes together. The work, the ideas, the momentum. And at Cannes Lions, the best in the world set the standard for what’s next.
It’s been a year. A lot has changed. But that energy? It’s calling again. Join us back in Cannes this summer.
Save your spot by visiting: smartly.io/events/cannes-2026
@Cubs 🤝 @ChicagoSky 🤝 @thechicagostars
Meech and Gabriela Jaquez joined Smartly CEO and Stars & Sky investor Laura Desmond for the 7th inning stretch last night!
Our team is on the ground at #OMR in #Hamburg with our partners at @Pinterest .
Our team is ready to connect with brands and marketers looking to scale creative and performance across today’s most important channels.
If you’re attending, stop by our sessions and see how teams are using AI to streamline creative, improve performance, and move faster in a fragmented media landscape.
Let’s connect: /
ADVANCE returns to NYC on September 29.
Join Smartly at Spring Studios for a one-day event bringing together senior leaders from top brands and agencies to move advertising forward. From AI-driven creative to measurement and performance at scale, this is the room to tackle what's next.
Expect candid conversations, practical insights you can apply immediately, and the kind of connections that don’t happen over virtual meets.
If you’re shaping the future of marketing, you’ll want to be in the room.
Sign up today by visiting the link in our bio or ADVANCESmartly.com.
#ADVANCE #Smartly #marketing #adtech
Right before kicking off POSSIBLE in Miami, our team brought together a group of senior agency leaders for our annual Agency Advisory Board.
We had one goal: let's convene to architect what the future of our industry looks like and how drive actual business growth for brands during this disruptive phase in the market.
Across two days, we had candid conversations on the realities agencies are navigating: increasing complexity across AI, video and CTV, pressure on margins, and the need to prove real business outcomes.
We also spent time doing something a little different: collaborating on graffiti walls at the Museum of Graffiti in Wynwood. A reminder that creativity still sits at the center of everything we do.
Most importantly, we listened. The feedback, perspectives and challenges shared will directly shape how we evolve our product, our partnerships and the role we play in the agency ecosystem to set our customers up for success.
Thanks to everyone who joined us and contributed so openly.
Pounding the pavement for a greener planet! 🌍🏃♂️
For the second year in a row, our Smartly team took to the streets of Manila for the Earth Day Run, taking on 5K, 10K and 21K distances alongside a wider community committed to sustainability.
It’s a simple idea: show up, take part, and contribute. But those small actions add up. At Smartly, that mindset carries beyond the workplace. Whether it’s supporting local initiatives or coming together around global moments like Earth Day, our teams are finding ways to make an impact where they are.
Huge shoutout to our Smartly runners for leading the charge. It's a reminder that progress often starts step by step.
#Smartly #EarthDay2026
Congratulations to KMac MacGregor, our Chief Commercial Officer, for being named an Honoree at the @Campaign_US Inspiring Women Awards 2026. This is a well-earned moment.
KMac was recognized in the “Leading the Charge: Tech” category, a reflection of the leadership and impact she brings to Smartly and our customers every day.
Surrounded by leaders pushing the industry forward, the event underscored the importance of building a more inclusive, innovative future in tech and advertising.
As KMac shared, this recognition is a testament to the broader Smartly team and the work happening across the business.
Our team is proud of the leadership she brings, and the standard she sets.
#CampaignInspiringWomen
ADVANCE is back, live at Spring Studios in NYC on September 29, 2026.
Join Smartly and hundreds of leaders from the world's top brands and agencies for a full day of insights, connection, and real conversations about where advertising is going.
Be the first to know more and register today at AdvanceSmartly.com.
With Smartly, @FootLocker cracked the code on scaling reach and ROAS simultaneously.
As static budgets struggle to keep up with the speed of retail, Foot Locker needed a way to move faster and spend smarter across channels.
By pairing Smartly’s Brand Pulse with Predictive Budget Allocation, they’ve moved beyond manual optimizations. The results speak for themselves: higher ROAS, expanded reach, and a more agile approach to digital advertising.
Learn more by visiting the link in our bio.
#marketing #advertising #adtech
