NEW!!
@wearethecraft [ep 064] Carey Hulshof is as sharp as they come. The founder of concept store Secret Location (
@slocation ) has a mind that operates a mile a minute, making connections and conjuring up future-forward ideas quickly (and seemingly with great ease).
She grew up on a farm in a close, supportive family steeped in generations of agriculture. Time was often spent with siblings and cousins playing outside, surrounded by cattle, sheep, and cats. Even then, Carey was entrepreneurial and naturally rebellious, who didn’t particularly enjoy being told she couldn’t do something—even if she had to learn the hard way.
As a young adult, she moved to Milan, where she went to
@istitutomarangoni for her masters degree in design, eventually working in trend forecasting & fashion design. In 2012, she founded Secret Location, the first concept store in Canada. It was originally a pet project plan while she was living in Italy—until she wasn’t able to renew her visa due to the Italian economy and had to return to Canada. It was then that her project became a true reality.
A lesser known fact about Carey: she's always been deeply involved in her family’s agriculture business, often the only female and the youngest person in the room with a seat at the industry table. She had a big hand in moving the family operations into a holistic management system to lessen negative impact on the land and on climate, and continues to cultivate her relationship with the land and with farmers who’ve been around for decades.
In this episode, we explore where her eye for beauty and fashion comes from; how living in Milan challenged her mindset; trend forecasting, the traits one must have to do this well & what she sees coming; her process when it comes to working with interior design clients; the secret to her store’s longevity; her long-term sustainable vision in farming, food production & how we treat and understand the land; what we can do to improve agriculture across the world; and much more.
Listen on
@applepodcasts @spotify (link in bio) + show notes on wearethecraft.com.
📷:
@jun0k