The brand identity of BO’U was born from observing Tomer Tal’s cuisine.
His cooking moves between ice and fire — instinctive, raw, and elemental — yet the final plate appears graphic and composed. This tension became the foundation of the design.
Tomer’s approach often begins with one ingredient, explored through multiple variations — different cuts, textures, and forms. We translated this idea into a visual system of shapes, colors, and compositions, where a single element evolves into multiple expressions.
Textures, contrasts, and transformations from the kitchen were abstracted into visual form.
CREDITS
Creative Directress
@hagarerez
Design Team
@rotemfink @imasoftcookie @hagarerez
Research
@gastonlisak @lolaiaminlovewithyourears
Copy
@lolaiaminlovewithyourears
Client
@bou.rest @tomerrtal @slobel @yairbekier
Photographer
@haim_yosef
Interior Design
@baranowitz.kronenberg 
