Creating visuals for @shapedservices a company built around exclusivity, premium service and curated experiences.
Every piece of content has to reflect the level of detail, access and atmosphere people associate with the experience itself.
The most interesting brands right now are building community first.
What @wearetuluaa is creating goes beyond the events themselves. There’s a clear identity forming around it, in the people, the atmosphere, and the way it all shows up visually.
That’s what makes brands feel recognisable over time.
Working with the founders on their latest campaign, the focus wasn’t just documenting moments it was building visuals that reflect the culture growing around the brand.
Recent work for the relaunch of the Beauty Workshop at Selfridges Birmingham ✨
For brands operating at this level, visuals need to do more than recap an event. They need to communicate identity, standard, and experience in a way that feels immediate and intentional.
That’s the focus with every Sine project creating imagery that reflects the brand as it’s meant to be perceived.
Performance isn’t styled. It’s built.
From concept to final frame, executed in full for @freetrain
Direction, production and visuals designed for impact.
One team. One vision. Sine.
Brand Founders: @jackdyer91 + @james_wren27
Videographer: @dirby.trai9
Photographer: @tonythompsonphoto
Shoot Assistance: @alex.j.shaw
BTS: @brandon.x.stacey
#brandcampaign
#brandshoot
#brandstorytelling
#creativedirection
Wedding season, reimagined through a brand campaign lens.
Built with @astellajewellery , this project explores modern love beyond the ceremony, positioning lab-grown diamonds in a way that feels lived-in, not staged.
Less product. More feeling.
Full campaign coming soon.
We work with brands across fashion, jewellery, sport and culture to build narrative-led campaigns like this.
If that’s your space, get in touch.
I had the pleasure of working on a @d.louise Christmas campaign. The shoot was really giving Vogue vibes. Loved being apart of the process on the day!
Here are a few clips put together from before and after colour grading 🪄🤩