Backstage @sinchui_ x @safashionweek
The PUMA Suede—an iconic ’90s silhouette—grounded all ten looks, weaving a quiet thread of cultural nostalgia throughout. Reimagined in soft pastel tones, the sneaker introduced a fresh, contemporary edge while remaining rooted in familiarity. It held the collection with ease, creating a refined contrast that elevated each look without disrupting its rhythm. @pumasouthafrica
#Fashionweek #Backstage #pumaseude #safashionweek
Backstage Images: @nondumisoshangee
SS26 Sonic Heritage @safashionweek
This season, SINCHUI draws from the cultural and emotional landscape of South African music. Growing up in South Africa, summer is defined by sound—music moving through homes, streets, and shared spaces. From the legacy of Brenda Fassie to the cultural imprint of Jam Alley, to the global rise of Tyla and the pulse of Gqom, South African music continues to shape identity, memory, and expression across generations.
The collection explores this evolving sonic narrative, translating musical eras into form. Tailoring, denim, and sculptural silhouettes create a dialogue between past and present—capturing how culture is constantly remixed, redefined, and carried forward.
Sneakers @pumasouthafrica
SS26 Sonic Heritage @safashionweek
This season, SINCHUI draws from the cultural and emotional landscape of South African music. Growing up in South Africa, summer is defined by sound—music moving through homes, streets, and shared spaces. From the legacy of Brenda Fassie to the cultural imprint of Jam Alley, to the global rise of Tyla and the pulse of Gqom, South African music continues to shape identity, memory, and expression across generations.
The collection explores this evolving sonic narrative, translating musical eras into form. Tailoring, denim, and sculptural silhouettes create a dialogue between past and present—capturing how culture is constantly remixed, redefined, and carried forward.
Sneakers @puma
The Best Seat in the House - @sinchui_ on the South African Fashion Week runway in collaboration with @houseofjcleroux
#SAFWSS26
#JCLeroux #947 #702 #designedforpleasure
📹 @lloydi_boy
1st Look on the #SAFWSS26 runway for @sinchui_ - for South African Fashion Week in collaboration with @houseofjcleroux
#947 #702 #JCLeRoux #DesignedForPleasure
📹 @lloydi_boy
Stepping into @safashionweek with intention
Excited to bring @pumasouthafrica down the runway with us tonight
It’s Show Day
Let’s go. 🖤✨
Shoutout to the fit model @king_be.ni
A conversation with @sinchui_ as we head towards #SAFWSS26.
The Collection by @houseofjcleroux takes stage at 8PM, April 24th
The Spring Summer 26 Collections walk the runway 22–25 April.
#SAFW #JCLeRoux #947 #702
Tomorrow, we open.
SinChui lands at PS Studio | Studiooo for a limited pop-up ahead of Pantone Sundays.
Come through, sip, browse, and shop the pieces up close.
&Friends, 5 De Beer Street
Pop-up starts tomorrow, Thursday 26th March 2026
See you there 💙
SinCHUI joins Pantone Sundays as our Official Fashion Partner.
Ahead of her pop-up at Pantone Sundays, PS Studio × Studiooo present a two-day pre-Pantone pop-up featuring the Cape Town label founded by designer Robyn Agulhas.
Join us at &Friends, 5 De Beer Street, Braamfontein
26–27 March | 11AM–7PM
A moment to discover the brand, explore the collection, and connect with the work behind the label.
On Friday from 4PM, join us for a special Wine Down edition —
sip, shop & mingle.
