27 taught me patience, it taught me to be kinder to myself, to accept who i am and that living out of the ordinary is what makes me happy. it taught me that things don’t happen in my timing, but that i have to trust the timing of the universe. it knows best.
i learned that love has to be mutual and kind, and that pausing and reflecting are our best friends. i learned who my true friends are, and my relationships that are worth fighting for. i saw shadows in myself and others that i hadn’t seen before, and had to learn to either accept them, distance myself, or cut them from my life.
i opened a company - yes, wow. i had, and still have a delusional certainty that it will work out. through that so.connected became my life, my identity, or did the company actually adapt to fit my life? so.connected is my excuse to be me, at my fullest potential and speed.
i’m living so fast that my memory now sucks. the speed and intensity of which i live affects how i process and store information. not ideal.
breath. pause. reflect - i tell myself constantly.
the last 3 days of being 27 showed me that i do eventually want a family. before it felt like a very distant reality, and now it feels like i need to take it into consideration when planning my next steps since i’ve been a workaholic and a nomad and all for the last 9 years.
adapt, change, accept - flow. 🌟
what will 28 bring? the game of life. the awareness of what is around me, the manifestation and constant work of what i want to build, and the un-relentless work of discovering myself and the commitment of always putting forward my best versions.
the journey is non stop and so are all the amazing adventures. i’m in a pursuit to maximize life, and i wonder what my future self will think about that.
let the adventures keep rolling in 🤍
“and if anything else, you keep going because you are the thing you have been building all along” - unknown
xoxo,
soso
This week on So.Briefed — artist booking during Carnival.
One of the biggest challenges in live entertainment today: how do you justify bringing an international artist to Brazil during Carnival when local headliners already dominate the market?
At the same time, Carnival offers something no other moment can.
Watch the video for the full perspective.
And tell us: who would you love to see in Brazil for Carnival 2027?
See you next week.
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Essa semana no So.Briefed — booking de artistas durante o Carnaval.
Um dos maiores desafios do entretenimento ao vivo hoje: como justificar trazer um artista internacional para o Brasil durante o Carnaval quando os headliners nacionais já dominam o mercado?
Ao mesmo tempo, o Carnaval oferece algo que nenhum outro momento oferece.
Assista ao vídeo para entender melhor essa perspectiva.
E conta pra gente: quem você gostaria de ver no Brasil no Carnaval de 2027?
Até semana que vem.
life part 2!!!!!! ⚡️💖🇧🇷
@coachella gang delivering the most fun festival this season!! @lilbieber with the show of a lifetime.
@arielbirkenruth so proud of you and so happy you made both dump adventures 🥹
@plantaofestival x kenner x 30praum show in fortaleza!!
@shakira todo mundo no rio!!
baby shower, friends & family 🤍🤍🤍
part 1: a little about my last month frolicking around with my favorite humans. making this post made me so happy, what special memories 🤍
starting with a big @lollapaloozabr SP send, straight to @miamimusicweek / @ultra , to @dgtlfestival Amsterdam AND a sick @alexwarren show 🤍
thank you to all the friends that made this tour possible, and to all the amazing friends we made along the way 🤍🌟
a very wise & kind man @jason_mraz once said:
“May you have auspiciousness and causes of success
May you have the confidence to always do your best
May you take no effort in your being generous
Sharing what you can, nothing more nothing less
May you know the meaning of the word happiness
May you always lead from the beating in your chest
May you be treated like an esteemed guest
May you get to rest, may you catch your breath
… And may the best of your todays be the worst of your tomorrow”
living in this bubble of happiness & positivity was infectious. thank you to the most amazing crew!!!
costa rica 🤍 muchas gracias por ser tan pura y verdadera; por traer mi mejor versión y por me conectar con tantas personas incredibles. escuchar cuando necesitamos de una pausa es tan importante cuanto saber cuando seguir 🧘🏼♀️✈️
y gracias @bonnesvivantes_ por me ayudar a organizar una viajen tan linda en tan pouco tiempo 🤍🤍
@neyo x @so.connected 🇧🇷 CARNIVAL 2026
very few ‘artists’ are actually artists. ne-yo delivered the highest level of performance in 3 back to back shows. it was a privilege to see up close his vision and creativity as a performer. thank you so much to @neyo and the entire team for trusting us to bring you to brazil!! @compoundu@tosmoney@agentcarter_11
to our partners @camarotesalvadoroficial@carvalheiranaladeira@nossocamarote thank you for trusting us and delivering the highest level of production!
on to the next 🌟👊🏼
📸: @juniormarques
One artist. 7 shows - thousands of fans impacted.
The Martin Garrix New Year’s 2025/2026 tour raised the bar.
Moved by passion, the @So.Connected & @bulldozer.network team delivered the biggest electronic tour in Brazil since 2014.
Thank you @martingarrix Garrix and the @stmpdrcrds team for trusting us to bring this vision to life. It was such a privilege to learn and work alongside some of the most caring and professional individuals in our industry.
Across 7 key markets, the tour delivered a full 360° rollout - with world-class production, integrated marketing and PR, brand activations, and above all, a deep connection with fans and official fan clubs. We brought the tour to the ardent supporters who actually care.
Above all it proved the power of electronic music and especially that of Martin Garrix, who is very much the pulsating heart of thousands of fans across Brazil
➕✖️
