This is Simon, he oversees every project with our small but very talented team and his passion for linking neuroscience with our design decisions helps shape our thinking as a company.
Simon is a pioneer of neuroarchitecture and sensory architecture and attends yearly global symposiums which bring together scientists and architects from around the world to share their experiences and interests in this evolving field.
Contact us [email protected] to learn more.
#simonastridge #sensoryarchitecture #neuroarchitecture #verbsnotnouns
The task of good design is to construct opportunities for meaningful human experiences and interactions.
Human experiences are verbs not nouns. Our approach focuses on the actions that take place in spaces (Verbs) rather than just the room names (Nouns) such as bathing, sleeping, dreaming, working, cooking, eating etc.
Contact us [email protected] to learn more.
#simonastridge #sensoryarchitecture #neuroarchitecture #verbsnotnouns
We are a London based architects and designers working on a large variety of projects from residential to commercial, retail to restaurants, coffee shops to installations, furniture pieces to marketing campaigns.
We work in a collaborative way with our clients and makers and we are open to discussions about any project.
We have the qualifications, experience, skills and the passion to deliver projects at any scale from inception to completion.
Contact us [email protected] to learn more.
#simonastridge #sensoryarchitecture #neuroarchitecture #verbsnotnouns
Light as Brick
A brick so textured it cannot be laid in a wall. Light passes through one material and catches on the ruined surface of the other. The wrong bricks, on purpose.
An installation by @simonastridge for @ehsmitharch , in collaboration with @arcitile.uk
See at the EH Smith London Design Centre during #cdw2026
Creative @tmstudio_
Video @superbeam.agency
Bricks by @fornacesantanselmo and @terraformae
WEEK 19
LIFT SHOREDITCH
If you’re in Shoreditch make sure you pop into LIFT, the shop we designed and delivered, and grab yourself some of the top roasted coffee in London.
/shop
🍒
#simonastridge #humancentereddesign #sensoryarchitecture #neuroarchitecture #wellnessdesign
WEEK 19
LIFT SHOREDITCH
If you’re in Shoreditch make sure you pop into LIFT, the shop we designed and delivered, and grab yourself some of the top roasted coffee in London.
/shop
#simonastridge #humancentereddesign #sensoryarchitecture #neuroarchitecture #wellnessdesign
WEEK 18
NEW PROJECT
PAWALEE HOUSE
A new home for Pawalee; with a palette of stainless steel, sapele joinery and natural douglas fir timber floor with paint by Atelier Ellis.
Our new project is the renovation of a late-Victorian Gothic revival house.
We are so grateful to all our amazing suppliers and collaborators who’ve helped to us put this special project together.
We look forward to sharing more images and films in the coming weeks and months.
#simonastridge #humancentereddesign #sensoryarchitecture #neuroarchitecture #wellnessdesign
WEEK 18
NEW PROJECT
PAWALEE HOUSE
A new home for Pawalee; with a palette of stainless steel, sapele joinery and natural douglas fir timber floor with paint by Atelier Ellis.
Our new project is the renovation of a late-Victorian Gothic revival house.
We are so grateful to all our amazing suppliers and collaborators who’ve helped to us put this special project together.
We look forward to sharing more images and films in the coming weeks and months.
#simonastridge #humancentereddesign #sensoryarchitecture #neuroarchitecture #wellnessdesign
WEEK 18
NEW PROJECT
PAWALEE HOUSE
A new home for Pawalee; with a palette of stainless steel, sapele joinery and natural douglas fir timber floor with paint by Atelier Ellis.
Our new project is the renovation of a late-Victorian Gothic revival house.
We are so grateful to all our amazing suppliers and collaborators who’ve helped to us put this special project together.
We look forward to sharing more images and films in the coming weeks and months.
📷 by @clickclickjim
#simonastridge #humancentereddesign #sensoryarchitecture #neuroarchitecture #wellnessdesign
WEEK 17
WINE CELLAR
How do you create an atmosphere? Is it possible to design a space that feels like an old wine cellar? These were the questions asked by our client, a leading UK bespoke furniture supplier. They wanted a basement underneath their existing showroom to host events attended by the architecture and design communities.
#simonastridge #humancentereddesign #sensoryarchitecture #neuroarchitecture #wellnessdesign
