Simisola Williams

@simi_williams_

Entrepreneurship x Motherhood Lover of God, Kindness, Music & Movement Founder & CEO @beyondfitnessng 🇳🇬🌍 @beyondontourexp Isaiah 54:17 ✨Psalm 91 ✨
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10.4k
Following
2,465
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34.78%
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Weeks posts
@simi_williams_ is the Founder and CEO of @beyondfitnessng , a pioneering brand redefining the fitness landscape across the continent. Through innovative and immersive workout experiences, she is building resilience and helping individuals reconnect with their best selves. With a strong background in emerging markets, private equity, and corporate finance, Simisola brings a unique blend of business acumen and passion for wellness. Her career spans Goldman Sachs, Morgan Stanley, and Helios Investment Partners, where she gained valuable expertise in asset management, capital markets, M&A, and portfolio management. She has led multiple value-creation initiatives and has significant deal experience across exits, acquisitions, and capital market transactions in industries such as fintech, oil and gas, building materials, financial services, and mining. Today, through Beyond Fitness Africa, she is merging her deep investment experience with her passion for wellness, technology, and inclusion, driving transformative change in one of Africa’s most underserved industries. ______________________________________ It is so inspiring having these brilliant women in our space. We are so inspired by the work they do, the excellence they embody, and the bold moves they are taking in their industries. And it is such an honor to celebrate them through our lens. #boldwomanawards #boldwoman #breakingboundaries #boldwomen #gazmadustudios #gazmaduportrait
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7 months ago
I saw @theloudurbanchoir perform at a friend’s 40th in January and stood there thinking, I need to bring this to a sunset ride by the lake for our people. That thought became BEYOND on Tour IV and evolved into a fully curated residential wellness retreat with movement, live music, restoration, and community. Because at BEYOND, we go beyond!☺️ Life can be so demanding when you are managing a home, building a business, raising children and leading teams. We created this for people who give a lot and deserve spaces that give back. This is the standard at BEYOND. BEYOND on Tour. Proudly 🇳🇬, world class by design. 📹 @thisisyoma #GoBEYOND #BEYONDWellnessRetreat #BeyondOnTourIV #BeyondFitness #LuxuryWellness CorporateWellness
81.9k 3,463
26 days ago
She lost 4 investors the day they found out she was pregnant. “Pregnancy changes too much,” the Russian VC said after signing the term sheet. Before: UK banking prodigy, hospital bed at 26, feeding through a tube Now: Building Beyond Fitness, where Lagos elites drop their armor The wildest moment? Her retreat bus goes missing with 37 people waiting. She begs everyone to carpool. Arrives expecting rage... They’re CHEERING. “I started crying. That’s when I knew - in Africa, your community IS your infrastructure.” Simi Williams doesn’t hold back about what it really costs to choose yourself in a system designed to break you. Full episode on the Afropolitan Podcast 🎙️ #AfropolitanPodcast #BeyondFitness #NigerianEntrepreneurs #WomenInBusiness #StartupStories #Lagos #Wellness #CommunityOverEverything #AfricanFounders #Entrepreneurship
1,895 115
7 months ago
This month at BEYOND, we are saying YES. ✨ Yes to joy, and to what lights us up. Yes to the moments that remind us why we kept going. This Sunset Ride @beyondontourexp with the incredible @theloudurbanchoir was one of those moments for me. A reminder not to shrink, not to hide, and not to dim what God has placed inside you. This month, say yes to the life you are building. BEYOND on Tour IV gave us many unforgettable moments, but this one will stay with me for a very long time. #BEYONDonTour #MayIsYourSeasonOfYes #GoBEYOND #BEYONDFitness #SunsetRide
5,485 113
13 days ago
Motherhood changes everything — including how you show up for yourself. For BEYOND Fitness founder @simi_williams_ , fitness became more than routine. It became discipline, identity, and growth. Because sometimes, taking care of yourself is the first step to showing up better for everyone else. 🎙 Full conversation now on YouTube. 👉 Watch via the link in bio. #Serveandgrowpodcast #Motherhood #Fitnessjourney #Discipline #Personalgrowth
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15 days ago
From sun up to wind down, we felt the heat but not the burn with every skin moment covered with @larocheposay ☀️ At BEYOND on Tour IV, La Roche-Posay was there from the first workout to the final wind-down. SPF before movement, touch-ups post-sweat + an interactive dermatology session that made skin health feel personal, not clinical. High performance is full-body & your skin is part of it✨ #GoBEYOND #BeyondOnTour #LaRochePosay #BEYONDWellnessRetreat #SkinHealth BeyondFitnessLagos
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17 days ago
This one made me emotional 🥹🩶🙏🏾 I was thinking about people like me when I curated this experience. People who are always on, always delivering and always holding something together. People who need more than a holiday. You know that feeling when you finally exhale and realise you have been holding your breath for months?! That is what BEYOND on Tour was built for. A space where high performing people could exhale, reconnect with themselves, move their bodies, rest deeply and laugh freely. That was the dream and it became real. Watching it all come together filled me with the deepest gratitude to God, the Creator of the universe and everything in it! 🙌🏾 The sky, the lake, the people, the energy, the timing, the beauty, the community. None of it was lost on me. BEYOND on Tour IV was a reminder of why we build. To create spaces that restore and moments that move people. To build community with intention and to prove that excellence and soul belong in the same room. Thank you to every single guest that bet on us and trusted us with this experience 🙏🏾 Thank you and well done TEAM BEYOND 👏🏾🩶 Thank you to our incredible partners who helped bring this vision to life To @shopbcode - adidas for moving with us. To @altbankng for powering our Recovery Lounge. To @redrickpr @larocheposay for helping us protect our skin. To @thegoodlife.justbreathe for the best breathwork sessions To @zapbypaystack for powering our cold plunge experience. To @finehaircoach of @bloomhairatelier and @koyinvc of @tresseslagos for bringing scalp health and hair wellness into the conversation. To @glowhealthng for the 5 star IV therapy and recovery support. To @caribhealth for giving so many gems on sleep health and nutrition for longevity Thank you @aramiessentials @pocarisweatng @premiumpantry @swanspringwater To @theloudurbanchoir for creating a sunset ride moment we will never forget! To @lakowelakes for holding such a beautiful setting for what we dreamed up. 🩶 Nanya @nelysian_events 💫🙏🏾 #GoBEYOND #BeyondOnTour #BeyondOnTourIV #BeyondFitness BEYONDWellnessRetreat LuxuryWellness LagosWellness WellnessRetreat HighPerformanceLiving ProudlyNigerian WorldClassByDesign
438 42
21 days ago
Sunrise Sculpt by the lake at BEYOND on Tour IV. Who knew a 6:30am session could look this beautiful? 😅 Early light on the water, fresh air in your lungs. The kind of morning that resets your body, clears your mind, and shifts your energy for the day ahead. Strength, grace, and stillness in one unforgettable setting. Protected by La Roche-Posay sunscreen, because wellness is in the details ✨ #GoBEYOND #BeyondOnTourIV #BEYONDSunriseSculpt #BeyondFitnessLagos #LaRochePosay AfricanLuxuryWellness LagosWellness ByTheLake
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24 days ago
Sunset + Movement + @theloudurbanchoir live by the lake. Some moments cannot be described. This was one of them! ✨✨🫶🏾 With love from 🇳🇬 to the world 🌍 Thank you Jesus 🙏🏾🤍 #GoBEYOND #BEYONDWellnessRetreat #BeyondonTourIV #BeyondFitness
25.2k 878
26 days ago
adidas × BYD × BEYOND Wellness Morning✨ The BYD showroom became our space for movement, recovery, and connection. A place where wellness felt alive, intentional, and effortless. It was beautiful, different, and l exactly the kind of experience we can’t wait to create again. Grateful to everyone who moved with us 🫶🏾 Community | Innovation | Energy #adidasxBYDxBEYOND #BeyondFitnessLagos #WellnessMorning #GoBeyond
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1 month ago
It’s the perfect time to step away from the noise and choose stillness. A space where you can slow down, breathe deeper, and truly reset. 17 – 19 April Choose rest. Secure your spot through the link in the bio💫 #BeyondOnTour #thepowerofrest
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1 month ago
Mornings like this remind me what this was always supposed to be ✨ Mobility and recovery, massage moments, nourishing bites from @flowershopcafelagos and mini treats from @mintorganiccare ☺️🙏🏾 This is what wellness looks like for high-performing lives: community, innovation, and energy. Thank you so much to everyone who trusted us with their Saturday morning! And to the BEYOND team, today you held down the studio and the BYD Showroom at the same time. Our first simultaneous execution, I am so proud of us!🫶🏾 Grateful for the Adidas × BYD × BEYOND partnership with the awesome teams @shopbcode x @byd.nigeria Community | Innovation | Energy #GoBeyond #adidasxbydxbeyondfitness
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1 month ago