Picked up my camera and headed to the @bolehills Fundraiser Jam yesterday and honestly, I’m glad I did. Good vibes, good people, and even better riding.
What’s Your Story?
That was the title. The question that shaped it all.
When we began dreaming up the booth for @bredabudhabi 2025, I knew we had to tell our story. I've been working closely with @kickstq for almost a decade and his values and emphasis on storytelling stuck with me. He's always given me the space to think big and i'll forever be grateful 🙏
So I pictured a giant typewriter. A symbol of AOTA's core. The keys became seats. Inside, we built a library, not of just books, but of clothes. Each piece a chapter in our journey.
And to do justice to the space we created, we had to put together something we've never done before.
CLOTHING MANIFESTED, an 88-page book about our journey so far. Helping put this book together was a journey through time built from years of photos I’ve taken and memories we’ve made 📖
And once we told ours, we wanted to ask the people who walked in: What’s yours?
This space was built for that question.
Think big, then think bigger.
Then write it into the world.
Your story needs to be told.
(Swipe to last slide for @bagera0 's reation to the space)
Big up to @spinworx for bringing this vision to life
@aotaww | @kickstq | @bredabudhabi
To me, Sole is more than just the shows and brands.
It’s the people, the stories, and the conversations that make this space special. A celebration of creativity, culture, and community that inspires us all.
What excites me most is the chance to capture and keep these memories alive, forever.
S/O to everyone that pulled up, your good energy keeps us going 🙏♥️
