dubai has football culture.
dubai has community.
dubai has energy.
this is what it looked like at Sound Dè Favela on May 2nd.
thank you to everyone that came through and became part of it.
Fueling Partner - @powerhorse
Venue Partner - @25hourshoteldubai
Community Partner - @shababintl
Branding & Communication - @pblkhouse
Fashion Show - @theoffpitchworld
Aftermovie Production - @mrkstudios.co
All sides announced. Now you pick your side.
Two zones. One energy.
From the pitch to the dugout it all connects.
Football. Talks. Fashion. Music.
May 2
25hrs Hotel, Room 3
Be there early. It starts before the music.
Ticket link in bio - limited capacity
@SceneNoise : At Sole DXB 2025, on the Groundwork stage powered by Power Horse, we caught up with Bianca Guedes of De Favela, a collective bringing the sound and spirit of Brazilian funk to the region.
Born from the energy of Brazil’s favelas, De Favela moves beyond music into experience, merging fashion, football, and sound into one shared culture. At the centre of their identity is Brazilian funk (funk carioca), a genre that emerged from Rio’s favelas and has since become a global force. Built on heavy, syncopated basslines, call-and-response vocals, and raw street-level storytelling, it’s a sound designed for movement, block parties, and communal release, constantly evolving as it travels beyond Brazil.
At its core, De Favela is about building community from the ground up, carrying the heat, colour, and authenticity of the favela wherever it goes.
This is episode two of SceneNoise x Groundwork, in collaboration with Power Horse, spotlighting the collectives shaping Dubai’s underground.
🖋️Raneem Ali Maaly
🎥@SceneNoise
“The people who move culture forward aren’t always on a stage or a track. They are in the room, in the crew, in the group chat,” says Khuram Leghari, Global Lifestyle Marketing Manager, Power Horse
“Dè Favela isn’t built top down. It grows from what the community is already doing. Because of that, the environment is honest. People don’t feel like they’re being sold to. They feel like they’re part of something. And when brands step into that kind of space, the interaction changes. It becomes cultural, not transactional. That’s where the real value is,” says Asher AR, Co-Founder of Dè Favela and PBLK Affairs.
Read more with the link in bio.
The Off-Pitch Walk. Kicked off the walk with "Worn by the city" A representation of city finest jerseys, styled by LAVA ILIEVA
Everyone showed up like it’s match day.
📸: @walevm
Quick recap from last night.
Nothing without the people who pull up and make it what it is.
Dè Favela lives through you.
Fueled by Powerhorse
📹: @dope.creative_
Football Panel Talk, off the pitch.
A real conversation on how the game moves through
culture, fashion, and community.
May 2
Room 3, 25hrs
6pm
Pull up.
The Off-Pitch Walk is back by popular demand.
May 2
6:45PM
Room 3, 25 Hours hotel, Dubai
Pull up early, catch the best fits, and step in for a chance to win AED 1,000 + goodies from community brands.
Get your tickets before tickets run out. Link in bio
