Thirty years of the WNBA, our collaboration with the WNBA seen everywhere.
Honoring what’s been built, and what comes next.
Because this story doesn’t sit still.
It lives where the game does.
⚫⬛
#wnba #design #womenssports
“Turn Passion into Performance.”
A new, unified brand platform for FOX Advertising built around one core idea: deeply engaged fandom.
The system was designed to bring together FOX Sports, FOX News, FOX Entertainment, Tubi, and FOX One under a single, cohesive identity. A flexible color palette, and a scalable design language ensure every element reflects the full scale of the FOX ecosystem.
Read more in the link in bio.
#marketing #advertising #mediastrategy
How do you celebrate 30 years of a league as iconic as the WNBA?
You make it more than a milestone.
You honor the legacy, and define what comes next.
At a pivotal moment for women’s sports and culture, we partnered closely with the WNBA to create a logo and identity system built for the future of the game. At its core, a figure breaks through the “thirty,” linking the leagues first three decades to what’s ahead.
#sports #wnba #design
Excited to share that the “We the People” rebrand campaign for MS NOW has been nominated for a News Emmy for Outstanding Promotional Announcement: News.
Inspired by historic texts like the U.S. Constitution and Maya Angelou’s Human Family, the campaign highlights the values MS NOW stands for: democracy, liberty, and respect, principles that unite us all.
It was an honor working alongside our films studio, and collaborating with MS NOW’s incredible team and talent to bring this vision to life. Proud to be part of the team!
Directed by: @fancybethany
#BrandCampaign #NewsEmmy #MarketingCampaign
Centuries of history, craftsmanship, and tradition rise from the Italian Alps—a truly one-of-one stage for the Olympics. As the world comes together and America’s eyes turn to NBC and Peacock, @nbcsports ’ 2026 Milan Cortina Winter Games identity unites alpine grandeur with the precision and power of world-class competition. 🏔️❄️🇮🇹
How do you improve a streamer that’s already profitable, well loved, and growing exponentially? By crafting a sharpened voice and identity that elevates “British” from a niche genre to an expansive state of mind. Welcome to the delightfully reimagined @britboxtv .
When MS NOW launched, there were two goals for the campaign: establish that they have a new name but the same mission, and express that MS NOW champions American values that everyone can rally around: democracy, liberty, respect.
As part of the 360 campaign, we leaned into historical texts and voices, including an anthem featuring Dr. Maya Angelou’s poem, “Human Family.” The spot is a reminder that patriotism doesn’t belong to one end of the political spectrum, and, in the iconic words of Maya, “We are more alike, my friends, than we are unalike.”
Shot by Sibling Rivalry director @fancybethany and creative directed by staff CD @francesyeoland , this campaign is a shining example of both sides of our business—Films and Studio—working fluidly together to tell a compelling, unified story across platforms.
⬛️⚫️
On November 15th, MSNBC officially becomes MS NOW. This presented a unique opportunity to not just announce the name change, but launch a 360 brand campaign that declares what MS NOW stands for: democracy, liberty, and respect.
To root the launch in a love for America and reclaim patriotism as a value that can proudly be embraced by all, we built a multi-layered campaign inspired by historic texts such as the U.S. Constitution and Maya Angelou’s poem “Human Family.” The campaign honors the voices of all Americans with the powerful, unifying platform “We the People,” while also clarifying that MS NOW has the same mission, with a new name.
It has been a true honor to work with MS NOW’s incredible team and talent on this campaign. Two spots are currently airing, with much more to come on-air, online, and in a city near you. 🇺🇸
Link in bio for more on the campaign via @nytimes
Tonight, after more than two decades, the NBA (finally!) returns to NBC. A full circle cultural moment, and an honor to have created the core logo identity with our partners at NBC Sports. We united two iconic marks into one cohesive system that puts both brands in the spotlight, making it clear when and where fans can catch all the action. Even more exciting to see the NBA on NBC logo lighting up Rockefeller Plaza this weekend!
*Cue Roundball Rock on a loop for the foreseeable future*
Tune in tonight at 7:30pm and 10pm for the double header! 🦚🏀
