“Not Another Americana”
Set in the Pacific Northwest, a region often associated with rugged, outdoor storytelling, this spec campaign was created to challenge that expectation. Elevated editorial styling is placed inside a working equestrian arena, blending Levi’s heritage durability with high fashion precision. Shot at Phoenix Ranch, the campaign reframes a legacy brand through a cinematic, luxury leaning lens for a modern, fashion forward audience. Presence over nostalgia. Intention over trope.
Incredibly proud of this project and the team that made it possible. I’m excited for the next one!
Creative/Director: @shootwithabraham
DP: @aza_dop_
Talent: @cierra.speck
Hair: @fringeandform
Wardrobe: sommer_vogue
Editor: @shootwithabraham
Colorist: @justcarlos01
Set Design: @shootwithabraham
Location: @phoenixfarmpdx
#pdx #pdxfashion #creative
“Not Another Americana.”
Levi’s, elevated.
From the outset, we rejected the predictable Americana playbook. The brief was explicit. No cowgirl hats.
The idea was to place elevated Levi’s inside a working equestrian arena, allowing tailored restraint to stand against raw ground and a space built on grit.
Presence over performance.
Fashion inside function.
This vision turning into a reality would not have been possible without our wonderful hosts at @phoenixfarmpdx and this incredibly talented team:
Model: @cierra.speck
Hair: @fringeandform
Makeup: @cierra.speck
DP Video: @aza_dop_
Location: @phoenixfarmpdx
Produced: Foxtrot Studios
Creative Director/photographer: @shootwithabraham
#pdx #editorialphotography #fashion
BTS from our Levi’s avant-garde shoot. First shoot with @ejayamor had a great time making it happen. Looking forward to sharing more of these type projects!
Short teaser from our latest spec campaign in motion.
A tribute to grit, solitude, and showing up when no one’s watching.
Dir: @shootwithabraham
DP: @aza_dop_
E2E Production: Foxtrot Studios
Loc: @boxingoasis_
BTS: @eyesonnai
Talent: The Boxer @lastset__ | @phillyrocket_
#pdx #creativeagency #nike
“Worn Without Permission”
A black-and-white spec shoot in softness, structure, and resistance through Doc Martens.
Model: @uknowvodou
Photographer: @shootwithabraham
Footwear: @drmartensofficial
#doctormartens #pdx #portland
