The Shelf | Influencer Marketing Agency

We’re cruising the audience at #socialmediaweek @adweek 👀 If you’re here and want to connect IRL— comment FIND US and we’ll sync up 😉

We’re excited to share that The Shelf + @weekdayofficial influencer campaign received an Honorable Mention at the 2025 MarCom Awards, one of the industry’s most respected creative competitions. With MarCom judged by AMCP (which has reviewed 325,000+ entries since 1994), Honorable Mention status (scoring 70–79) represents outstanding creative work in a highly competitive field. What made Weekday stand out: 🛍️ A creator-led commerce strategy that unified Weekday, Monki, and Cheap Monday into a single cultural ecosystem 🛍️ A multi-path content architecture (Entertainment, Routine, Education) mapped to the full customer journey 🛍️ Authentic alignment of 50+ creators across nine distinct subcultures 🛍️ Proved that creator commerce can drive significant gains in watch time, hook rates, CTRs, and conversions A huge thank-you to the incredible teams who brought this campaign to life: Weekday Team • Petra Wartmark – Customer Experience: Head of Community Marketing • Aline Danneel – PR & Influencer Specialist, Customer Experience • Linda Torbjörnsson – Lead, Weekday: Customer Experience • Amanda Gerle – Customer Experience: PR & Influencer Coordinator • Mustafa Sarwar – Customer Experience: Creative, Weekday The Shelf Team • Alex Jules – Associate Director, Account Management • Sabrina Fenster – Creative Director • Ade Afolayan – Senior Influencer Campaign & Creative Manager • Mia S. Bjorses – Account Manager • Kristine Drier – Head of Performance Media • Caitlin Morris – Associate Director, Performance Media

GOLD WIN FOR GREGORY. 🏆✨ This campaign proved you don’t need to be “hardcore outdoor” to live a life in motion. To reach new audiences, @gregorypacks teamed up with micro-creators who brought big storytelling energy: from FPV shots to lake-day essentials to mixed-media YouTube vibes. Each one showed how Gregory gear fits real life: travel days, commutes, weekend adventures, van-life moments, you name it. And the results? They were 🔥 📈 10.3M+ impressions 📈 30K+ engagements 📈 172K clicks (3× forecast!) 📈 Hold + completion rates that beat benchmarks across the board Creator highlights: – FPV visuals with 99% hold rates – A viral “What’s in my bag” hitting 7.2% CTR – YouTube storytelling with 72% completion – Strong engagement across niche communities Micro-creators didn’t just review Gregory, they lived it. And it paid off. Huge congrats to Gregory + all the storytellers who brought this Gold-winning campaign to life. ✨ #MarComAwards #GoldWinner #TheShelf #Gregory #CreatorMarketing InfluencerCampaign LifeInMotion

PLATINUM WIN 🏆 Credit-building is one of the hardest categories to make people care about on social. So we didn’t make it louder; we made it relatable. @selffinancial + The Shelf won a Platinum @marcom_awards for a creator-led campaign that proved credit-building can actually be… fun. 👀 By partnering with 16 creators, we turned real-life money moments into content people leaned into, driving: ✨ 3.4M+ impressions (5× the goal!) ✨ ~200K engagements ✨ 13K+ shares, 5K+ saves ✨ 80% positive vibes in the comments ✨ Showing up in Google’s new Short Videos tab (yes, even for “credit building”) ✨ Brand searches + mentions way up 📈 From viral Office Girlie skits to honest budgeting stories, creators helped Self show up as a trusted voice. Proof that when financial education feels human, it performs. Big love to Self Financial + every creator who made this campaign what it is. 💛

BIG WIN at the @adweek Experiential Awards! 🌿🏆 The Shelf + @natura.usa just took home Best Activation in Support of Sustainability and we couldn’t be more proud. Our activation, “Natura: From Rainforest to Recognition,” showed how powerful sustainability storytelling can be when it’s immersive, creative, and deeply human. ADWEEK called out the work for: ✨ Creative originality ✨ Cultural + experiential impact ✨ A meaningful connection between brand + audience This award celebrates world-class activations that go beyond marketing, the ones that move people. And Natura’s Amazon experience did exactly that. Here’s to purpose-driven storytelling that inspires, educates, and sparks global growth. 🌱✨ #ADWEEKExperientialAwards #TheShelf #Natura #SustainabilityStorytelling #BrandExperience #ExperientialMarketing

🚀 The future is here (and it’s influencer-led). We’re kicking off #Shelftopia2.0 with a powerhouse keynote from the founders of The Shelf, Lauren Jung & Atul Singh ✨ They’ll be breaking down what influence will really look like in 2026. 👀 Who’s ready to take notes? Link in bio. #creatoreconomy #atlantaevents #influencermarketing #futureofmarketing

This win feels zesty! Our work for @peelzcitrus has won two prestigious @internationalsummitawards in Emerging Media and Marketing Effectiveness!

Here’s a little promo video I made for the best influencer marketing agency in the biz, @shelfinc . Very thankful for the opportunities I’ve gotten from them and their willingness to let me create weird stuff! Shoutout to @streetscout for being great to me! And thank you to @razvanmagrealestate and @tylerama9 for the cameos in this vid. 🎥 Shot and edited by me except for all the campaign footage created by the various influencers they worked with all throughout 2024. 🥺 I am available to make more videos if you want to hire me :) 🔗 Link in bio to view this properly on YouTube.

We are loving @thekwendyhome creativity for our client Value Village! On a mission to find the perfect tree topper this holiday season, she headed to @valuevillage_thrift and scored everything she needed—including a few extra treasures she transformed into charmming DIY decorations. She truly showed how Value Village is the go-to spot for sustainable and festive holiday finds.🎄✨ #influencermarketing #digitalmarketing #socialmediamarketing #theshelf

It’s almost time to unwrap presents, but first: Here’s The Shelf Wrapped 2024 (and what a year it’s been)! Thank you to our clients, creators, team, and partners for making it the best one yet ✨🦄🌈 #influencermarketing #digitalmarketing #socialmediamarketing #theshelf #spotifywrapped #wrapped

When it comes to bedtime routines, Paul’s got the ultimate hack for super soft hands—and it’s anything but ordinary! 🧴✨ Featuring @okeeffescompany Working Hands hand cream, gloves, and a few unexpected twists, this laugh-out-loud video from @matthewandpaul is a must-watch. With over 1.4M views, it’s proof that great humor and great skin can go hand in hand—literally! 😂 #WorkingHands #influencermarketing #digitalmarketing #socialmediamarketing #theshelf

@gregismsofficial hilariously breaks down why Real Talk Labels from @yellowtailwineusa are every teacher’s dream: no black currant talk, no oaky debates—just wine that gives it to you straight. 🍷 Because after 370 students, ain’t nobody got time for tree bark tasting notes. Greg, we’re loling 👏🏽 #influencermarketing #digitalmarketing #socialmediamarketing #theshelf #clientcontent