SHDW.archives
Project: Brand Research & Development
Client: Westend
Year: 2023
Electronic music artist @itsthewestend tapped us to develop and name his forthcoming record label. We crafted a narrative around his love of fishing and New York City, and @traceamountsnyc was born.
#brandstrategy #branddesign #brandidentity #recordlabel #branddevelopment
Shadowpool was brought on to help lay the foundation for Will Clarke's record label ALL WE HAVE IS NOW. We developed a merchandise formula under the acronym AWHIN.
brand strategy, creative direction, apparel design
