For the opening of
@hoka_eu new offices in
Annecy,
@radicalbrain.eu and
@sgms.studio designed an 80 m’ Archive Room. The HOKA Archive Room showcases the brand’s history and innovations, highlighting the materials, shapes, and stories that have established HOKA as a leader in the world of running.
This project embodies HOKA’s pioneering spirit, where technical design and storytelling intertwine to celebrate a revolution: the creation of a shoe designed to make runners « fly. » The archival pieces on display highlight HOKA’s break from the minimalist running industry of its time, transforming its bold identity-oversized shapes and groundbreaking cushioning—into today’s standard for running shoe innovation.
Curation : Christophe Aubonnet et
@mathieubadier - Hoka / Florent Thuillier -
@radicalbrain.eu
Maîtrise d’Ouvrage : Florent Thuillier -
@radicalbrain.eu
Design d’Espace + Direction Artistique :
@simon.geringer &
@matteo____sanchez +
@clement.chiffard -
@sgms.studio
Fabrication + Plans Techniques :
@atelier_eotna
Design Graphique :
@eschenlauersinic @ewengx
Panneaux texturés : Maxence Bouisset -
@frugal_studi0
Crédits Photos/Vidéo :
@paulinepastry 
![HOKA - PARIS FASHION WEEK 2026 - SHOWROOMCircular Design + Human + [In-Out]door: Designing and enhancing a scenography based on a brief focused on reuse and outdoor sittings.Project Lead : @radicalbraindisciplinesProduction et Logistic Lead : @leabenaoudaSpace design : @sgms.studioFabrication : @atelier_eotnaHospitality : @elioo__tCoffee shop : @adar_parisPhotos : @manolvaltchanov](https://sp1.picnob.com/p/pt_6735262243464249672435_0_5cd50970f77ee3ac68162949bfd57d8c.jpg?o=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&h=a8cf2d022470bad594e8817b1d03fd60)
