SFPS

@sfps_services

We partner with brands and cultural institutions to sharpen perception, define how they are understood, and establish relevance.
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Weeks posts
A visual identity that listens. For the 2023/24 season campaign of the @rundfunkchor Berlin, we developed an image system that responds directly to sound. Curated from visual references drawn from body, emotion, and spatial perception, it generates format-specific visuals dynamically across every medium and format. No fixed motifs. A living visual language that continuously shifts and transforms in response to music — expressive, adaptable, and closely aligned with the performative nature of the choir. Development: @bureau___cool Full case study on ➡️ s-f-p-s.com
14 2
2 days ago
An identity built on a single idea: letters that connect. @kulturland_brandenburg brings together cultural projects across an entire region. For their 2024/2025 biennial theme “Welten verbinden”, the visual identity had to do more than represent connection — it had to embody it. The letterforms were generated through a reaction-diffusion process inspired by natural growth systems as in coral, skin patterns, and organic structures. The result is a typography that feels alive: structured and variable at once, consistent across every format. Form as concept. Not as decoration. Full case study on ➡️ s-f-p-s.com
23 2
9 days ago
Some logos grow. At some point, they need to be built. @sqlab translates biomechanical research into cycling components. The existing wordmark had grown organically. Our task: bring it into alignment. Stroke weights, proportions, terminals, radii were reconstructed with optical corrections to achieve a controlled, stable structure. Extended into a full typographic system: a monospaced product font for labels, a dedicated typeface for naming extensions. Every element traceable back to the same logic. Photography: © SQlab Full case study on ➡️ s-f-p-s.com
16 0
17 days ago
The installation disorients. The book continues that work. Emma Adler’s SIMULATOR [SIC!]NESS examines conspiracy narratives, layered realities, the instability of what we believe to be true. Our task: give form to disorientation without defusing it. The neon green cover echoes the installation’s surface. A pill-shaped cut-out references the passage between the two exhibition spaces. Inside, the same green runs as a spot color — and the typography doesn’t let you settle either. Thank you @zf_kunststiftung and @adleremma — and for the long conversations about that green. 💚 Installation Photography: @rafaelkroetz_fotografie Full case study on ➡️ s-f-p-s.com
35 5
24 days ago
Somebody Finally Pressed Start
28 2
1 month ago