If you’ve ever been to Moonstone Studio, you know there’s something special about the space and the people who fill it.
Now their brand and website finally match the feeling of being there… warmth, just the right amount of luxuriousness, and a big sense of support.
Here’s everything their Brand Blowout package included:
Full logo suite
Strategic brand guidelines
Photoshoot direction
Custom Showit website
Set of editable Instagram templates
Check out their newly launched website at the link in bio.
Photography by @hamptonmarketingco
Forever grateful I get to work with such talented creatives who truly care about the people they serve. My heart is full.
First launch of 2026
The Nutritionally Well website came together with an insanely talented team.
Ally is the kind of client who makes my job feel meaningful. She listens, she cares, and she shows up for people in a way that’s rare. The work she does changes lives, and she deserved a brand & website that matched that level of care.
So grateful for this team. So proud of this launch. Go look around at the link in bio.
Client @nutritionallywell
Brand & Website @setinsimple
Copywriting @hey_hey_studio
Photography @hey.itsninamarin
Studio @thishudsonstudio
I’ve always cared about my work, sometimes to a fault. To the point where it would eat away at me.
Even in my corporate days, I wanted everything to be perfect… but it wasn’t coming from a good place. There was always this looming layer of pressure and nerves rooted in fear. The kind of “don’t mess this up” fear that had me literally sweating at my desk and overthinking every tiny decision.
Now I create from a completely different place.
It’s not “this has to be perfect or else.”
It’s “this gets to be thoughtful because someone trusted me with it.”
When your work is led by genuine care, everything changes. The process feels lighter. You get more creative. You make better choices. And the end result is stronger.
Fear is all-consuming. And when it’s driving your choices, you’ll never do your best work. Love will always do a better job.🤍
If I had to choose one word to describe 2025 for me and my studio, it would be growth.
I put a ton of time into working in my studio and on it, making intentional changes so Set In Simple can step into 2026 with more clarity, stronger direction, and a better client experience all around.
I rebranded. I refined my process. I narrowed my niche. I rebuilt my offerings with purpose. Every decision was made with longevity in mind, and a commitment to doing things the right way, not the fastest way.
To my clients who chose to work with me this year, thank you. Your trust and support mean more than you know, and I genuinely wouldn’t have been able to grow like this without you. 🤍
I already have some really incredible clients lined up for 2026, and I can’t wait to start sharing what we’re building together.
Stylists & salon owners… I love working with you so much I made a package just for you: The Brand Blowout 💇♀️
One of the reasons I love working with you is because your work is creative and confidence-building – you literally change how someone feels when they walk out your door. And I feel connected to that, because that’s what I’m doing on my end too: helping you show up with the kind of confidence that matches your talent.
After a few years of working with stylists, I’ve refined this package to include everything you need to look established and feel confident:
• Booking Platform Integration & Design
• Mini Brand Kit
• 5-Page Custom Website
• Social Media Pack
• Branded Asset
If 2026 is your “no more DIY/good enough for now” era… this is your chance.
FYI: I’m booking into March (not a sales tactic, I’m genuinely booked and slightly shocked), so if you want a fresh brand and website on the calendar for 2026, don’t procrastinate.
Tap “Book The Brand Blowout” in my link in bio to get started.
📷 @kathleenwhittemorephoto
Sarcasm aside, a lot actually happened while I wasn’t posting.
I used to have this fear that stepping away from social would keep potential clients from finding me or wanting to work with me. But funny enough, things actually picked up while I put Instagram down. Turns out, taking a break was the most productive thing I could’ve done for my business.
I refreshed my brand (with the help of another amazing designer), branded my signature process, had more time to focus on client projects, and enjoyed life a little more.
Now that I’m back, I’ve got so much to share – new client work, my new branding, fresh photos, and updated packages.
As long as I don’t ghost Instagram again, you’ll see it all.
Say hello to the new Nutritionally Well.
A little peek at the new branding while we build out the website.
This rebrand was all about creating something that captures Ally’s warmth, expertise, and her mission to help people heal.
Ally was our giveaway winner and we couldn’t be more excited for her to keep serving her clients… just while looking a little better doing it.
Couldn’t have asked for a better team to bring this one to life.
Branding: @setinsimple
Copywriting: @hey_hey_studio
Photography: @hey.itsninamarin
Studio: @thishudsonstudio
Client: @nutritionallywell
Full launch coming soon
Luxe Optique’s new website is officially live. It got a full redesign that reflects the growth, sophistication, and one-of-a-kind experience that’s made Luxe the Hudson Valley’s go-to for eyewear and eye care.
I first designed Luxe’s website over eight years ago, and with their third location opening this winter, it was time their digital presence grew with them.
Website Design: @setinsimple
Photography: @ryonophoto@hamptonmarketingco
Client: @luxeoptique
Link in bio to explore the new site.
I’m being slightly dramatic. I can believe I got paid for it. Because at the time, that website served their business, helped their customers, and did what it needed to do.
But 8 years later this client has expanded to multiple locations, built a stronger brand, and become a trusted name in their community. They’ve completely outgrown the original site.
Revisiting this project with more experience, better tools, and a deeper understanding of design, strategy, and user behavior has been such a full-circle moment. It’s one of those quiet reminders of just how far I’ve come.
Here’s to second chances, long-term clients, and getting to do your best work even if it takes 8 years.
Website reveal coming soon.
Designing this brand meant rethinking what healthcare feels like. Making it warmer, more personal, and deeply considered.
Here’s your first look at a concierge healthcare brand that’s anything but clinical. More coming soon.
