Fine Jewelry Showroom and Bespoke Experience for
@simuero_ .
Our intention was simple, move away from the traditional codes of fine jewelry.
Take something often distant, silent and too polished, and bring it back to something closer, warmer and almost innocent. Just the way
@simuero_ makes us feel.
We wanted to create a space where the jewellery is experienced rather than just looked at.
We invited
@le_sobrelier to host a ceremony of five non-alcoholic beverages, contrasting with the classic Champagne usually offered. Prepared slowly in front of the guests, bringing a sense of movement and quiet attention to the space.
Five drinks, each made with a single ingredient and echoing the tones of
@simuero_ gemstones.
For the food, we were interested in texture and darkness. Something that could respond to the materiality of the jewelry and contrast with the brightness of gold and silver.
No one does that better than
@toutia .
It took the form of a modern interpretation of pan con tomate. Dark, almost black, a thin sourdough shell enclosing rare black tomatoes. The same way the gemstones are set in the metal.
Guests were invited to step behind the curtains and enter the world of
@simuero_ through an intimate and personal setting, where taste, light and texture all contributed to the experience.
@services_continu
Creative Direction, Production, Curation and PR.
