Second week of SS26 worldwide launch brought together running communities in Avignon, Seoul and Singapore. Thank you all for your energy, and sharing this moment of connection with us 🩶
Berlin — Milan Connection.
We met Verena and Matteo over a year ago, and they’ve since become close friends of OR — so it felt only natural to share a run in Milan. Running keeps things close, wherever we meet.
ph: @mattiabiagioli_
runners: @matteo_togni89@bubbleverv@ro_bgm@lena.zwc
Visual notes from Milan Design Week.
Steam and Optimistic Runners moving through the city and finishing up the morning at @labrumabakery . Two crews, engineered for a perfect fit.
Thanks to everyone who showed up and shared the road.
ph: @mattiabiagioli_
The first week of the SS26 worldwide launch brought running communities together across Denmark, South Korea, UK, Spain and Thailand.
Different cities, same intention — connection in motion. Thank you to everyone who showed up and made it what it was.
Next Stops: France, Singapore, South Korea, Indonesia and Australia.
The mechanics of connection.
When form and function meet at the exact point of tension, the bond is locked.
Optimistic Runners meets Steam for Milan Design Week.
A morning run, hosted at @labrumabakery with @3temp .
Participation is limited, register via the link in the OR bio.
New for this season: Perforated Longsleeve. Lightweight and quick-drying, with laser perforations for enhanced airflow and comfort during runs.
Available at optimisticrunners.com and in-store at Torstr. 62.
Worldwide SS26 Launch | Social Runs
To mark the launch of the SS26 collection, we’ve co-created a series of social runs with our partners, bringing the global OR community together.
At the heart of SS26 lies the idea of connection. In a time when togetherness must be intentionally created, we position running not as an escape, but as an encounter, with others and with ourselves. Through this collaborative launch, we bring this idea into real space: a series of community runs hosted across different cities, creating shared moments that dissolve distance, geographic and cultural, and turn movement into a common language.
Check the schedule and join your local run.
All details and participation info can be found on our partners’ channels.
@munkstorerunners@carterstore____@collect.running@benchmark.cx@thedoors.running@maw10bkk@family3_0@etcseoul@unusualrunning@kitathletic.cc@upthereathletics@kasina_official
Reissued for SS26: Layered Shorts. Our signature product refined in a lighter, more breathable ripstop fabric, with a loose fit and layered construction for effortless movement.
Available at optimisticrunners.com and in-store at Torstr. 62.
OR Core Team preparation for the Berlin Half Marathon. Guess who did their PB this time? 👀
Special thanks to @saucony_eu for the support.
Photography: @ivaan_erofeev
New for this season: Relaxed T-Shirt. Lightweight and quick-drying – perfect for everyday runs.
Available at optimisticrunners.com and in-store at Torstr. 62.
The Berlin Half Marathon is just around the corner. Discover what we’ve prepared for race week, and visit us at Torstr. 62 for the signature race kit, special print, and our performance collection. Also available online — select in-store pickup at checkout to ensure everything is ready for race day.
On Saturday, we start with our usual shakeout run, fueled by @maurten_official , followed by a light breakfast. Register via the link in our bio.
On Sunday, we invite all finishers back to the store for recovery with @rebootsrecovery and pizza from @standardseriouspizza .
Get ready for the race, and see you soon!
