Sense Of Sync

SOS experiment: Rooted In style Exploring how color and energy of footwear can be reflected beyound the product itself. Pairs featured: @newbalance x @basementapproved 1906R & @maniere_usa Production: @senseofsync Concept & Photographer: Arron Watson-McNab @awm.photo Art Direction & Graphics: Ruan @rudihoo.studio Director: Johnny @johnny__cooke Movement direction: Nas @NasAbraham Producer: Gini @gini.may Hair Stylist: Stefan @stefan_jemeel MUA: Zana @zxana__ MUA Assistant: @lylythkellymua Photography Assistant: Jessica @jessicas4n Sound Design: Burju @burjushen_ Retouch: Stefano @stefanogiussani_retoucher Model 1: Emiri: @emiri_10 (@bodylondon_ ) Model 2: Preciosa: @preciosa_tucker (@nevsmodels ) Studio: @brstudioslondon

We’re proud to present Rooted in Style. A project that’s been brewing for some time, now brought to life through collaboration. By pairing dyed wigs and makeup looks, we explored how the color and energy of footwear can be reflected beyond the product itself. Pairs featured: Nike DN8 and Nike Shox R4 Production: @senseofsync Concept & Photographer: Arron Watson-McNab @awm.photo Art Direction & Graphics: Ruan @rudihoo.studio Director: Johnny @johnny__cooke Movement direction: Nas @NasAbraham Producer: Gini @gini.may Hair Stylist: Stefan @stefan_jemeel MUA: Zana @zxana__ MUA Assistant: @lylythkellymua Photography Assistant: Jessica @jessicas4n Sound Design: Burju @burjushen_ Retouch: Stefano @stefanogiussani_retoucher Model 1: Emiri: @emiri_10 (@bodylondon_ ) Model 2: Preciosa: @preciosa_tucker (@nevsmodels ) Studio: @brstudioslondon

Rooted in Style. Concept from @awm.photo with the @sense_of_sync crew. Bringing footwear into new spaces by creating hair and make up looks inspired by elements from trainers. Art Direction, graphics and some editing by me. Fun concept, great team and serious outcomes. Production @sense_of_sync Concept & Photographer @awm.photo Art Direction & Graphics @rudihoo.studio Director @johnny__cooke Movement Direction @nas_abraham Producer @gini.may Hair Stylist @stefan_jemeel MUA @zxana__ MUA Assistant @lylythkellymua Photography Assistant @jessicas4n Sound Design @burjushen_ Retouch @stefanogiussani_retoucher Models @emiri_10 @bodylondon_ @preciosa_tucker @nevsmodels Studio @brstudioslondon

Another entry from our @adidasoriginals campaign we shot for @offspringhq , highlighting members of their organic community. We work across so many different scales of content, this was ultra light, minimal and nimble, but we’re really happy with how it turned out. @awm.photo on stills and @nas_abraham on video, they work in tandem to produce visuals that feel cohesive and part of the same world. Photography- @awm.photo Video/ edit- @nas_abraham Assistance- @jayd.scott BTS- @melodymorson #SOSiety #offspringcommunityhq #senseofsync #sos #photography #adidas #adidascampaign #creativecollective #collective #agency #artagency #artcollective #fashionphotography #londonagency #londonphotographer

We recently shot the @adidasoriginals #Superstar campaign for @offspringhq , highlighting members of the Offspring community. Speaking with the talent, it’s clear they all respect and appreciate the effort Offspring puts in to maintain and support and their community and have evidently grown an organic fanbase of loyal customers. This is a model that brands strive to emulate, and its initiatives like featuring their community in campaigns that really achieve this. No noise, no disctractions. The talent and the product are enough. Follow us for more creative campaign breakdowns. Photography- @awm.photo Video/ edit- @nas_abraham Assistance- @jayd.scott BTS- @melodymorson #senseofsync #adidassuperstar #creativecommunity #adidas #offspring #offspringcommunity #offspringcommunityhq

We’re starting something new with @sense_of_sync , #a series of taking a moment to slow down and actually absorb the visuals that stop us in our tracks. Follow us as we breakdown campaigns that made us think, why does this work? What makes it feel effortless, powerful, or just... right? And we’re starting with the @adidasoriginals #Superstar campaign, a perfect reminder that sometimes less really is more. No noise, no distractions. Just the product. The talent. The story. Also, we were trying to find who shot it! If anyone knows please tag them! #senseofsync #adidassuperstar #creativecommunity #adidas

Why I love my @sense_of_sync team. I shot a bunch of images of @ofkisa for @fortesportsmodels , I couldn’t choose which ones I liked the best, so I sent them over to chef @rudihoo.studio , to which he replied “say less”, and… well…. 😎. @rudihoo.studio focused on grid based design and some typographic elements, and image manipulation to bring out the motion I shot. Photography: @nas_abraham Graphic Design + Edits: @rudihoo.studio Model: @ofkisa Agency: @forteathletes #artdirection #visualartist #graphicdesign #typography #layout #imagemanipulation #sportsphotography #athleteportraits #movementphotography #dynamicportraits #creativeportraits #fashionphotography #editorialphotography #sportsfashion #athleisurestyle #fitphotography #activewearphotography #sportstyle #trainingday #visualdirection #brandstorytelling

In case you were wondering what happened to Bryana 😅 Second part of “The Event” series I wrote and Directed for @officeshoes x @nike , featuring the super talented @bryanagold showing her mad skills in the Nike T90’s. Crazy how this show has made a resurgence, I used to rock these almost 20 years ago. Certified unc👴🏾. Stills and second film feature the Nike Rift, shot and edited by 🙋🏾‍♂️ Also shout out to my lil cousins Judah and Perez as the young footballers! Production:@sense_of_sync Director & Photographer: @nas_abraham Co Director: @awm.photo Co Director: @rudihoo.studio Production: @gini.may Photography Assistant: @laurenhillsdon Intern: Jaydon Scott DOP: @jules_philippi @lemonlizardproductions 1st AC: @justinillusion 2nd AC: Cam Sealby Gaffer: @lorenzoimages Spark: Ben Alder Sound Tech: George Watte VO Artist: @bethanyJanevo Stylist: @claudiabielestudio Stylist Assistant: Beth Baker Set Designer: lottienot Set Assistant: Melissa Baugh MUA: @rebecca_k_abraham Hair Stylist: @idemikii Hair Stylist Assistant: Miyashita Haruka On Set Producer: @carley.bishop.production Production Support: @jodiesimms Runner: Morgan Shepherd Driver & PA: @lambbrothersltd BTS Videographer: @melodymorson Models: @jasmiinejackson @thesquadmanagement & @bryanagold @fortetalentgroup Dog: c/o Hugo Lewis DJ: @platinum.mars Image Retoucher: @stefanogiussani_retoucher Video Editor - @nathanjaydale c/o @lemonlizardproductions Video Post Production Coordinator - Pam Shipley c/o @lemonlizardproductions #officelovesnike #FashionFilm #NikeEditorial #HighFashionVisuals #StyleInMotion #CinematicFashion #ArtDirection #VideoEditorial #ConceptualStyle #LuxuryStreetwear #MovementInStyle #FashionVisualArt #FashionReel #FilmMeetsFashion #niket90 #VideoStyling #CreativeDirection #VisualStyleEdit #ModernMuse #StyledCinematically #SneakerCinema

So the second season of the @officeshoes x Nike got greenlit! Here’s my edit of the stills I shot for the campaign alongside my 🆘 team. Huge shout out to the team and special thanks to @sarahhardingstyle Brand: @officeshoes @nike Production:@sense_of_sync Director & Photographer: @nas_abraham Co Director: @awm.photo Co Director: @rudihoo.studio Production: @gini.may Photography Assistant: @laurenhillsdon Intern: Jaydon Scott DOP: @jules_philippi @lemonlizardproductions 1st AC: @justinillusion 2nd AC: Cam Sealby Gaffer: @lorenzoimages Spark: Ben Alder Sound Tech: George Watte VO Artist: @bethanyJanevo Stylist: @claudiabielestudio Stylist Assistant: Beth Baker Set Designer: @lottienot Set Assistant: Melissa Baugh MUA: @rebecca_k_abraham Hair Stylist: @idemikii Hair Stylist Assistant: Miyashita Haruka On Set Producer: @carley.bishop.production Production Support: @jodiesimms Runner: Morgan Shepherd Driver & PA: @lambbrothersltd BTS Videographer: @melodymorson Models: @jasmiinejackson @thesquadmanagement & @bryanagold @fortetalentgroup Dog: c/o Hugo Lewis DJ: @platinum.mars Image Retoucher: @stefanogiussani_retoucher Video Editor - @nathanjaydale c/o @lemonlizardproductions Video Post Production Coordinator - Pam Shipley c/o @lemonlizardproductions #officelovesnike #Nike #NikeAirMaxMuse #WomensFashion #HighFashion #Trendy #GenZ #StreetStyle #SneakerCulture #FashionForward #StyleInspo #UrbanStyle #Athleisure #OOTD #KickGameStrong #sneakerheads

Spirulina and… gatorade? Final instalment in my eyewear concept series with the 🆘 team. We had fun with this one. So this is my current viewpoints on AI: it’s a tool to be used alongside your work to enhance your creativity, and not to be relied on to create the work for you. The first image is my photo, with a combination of ai programs to get the desired result, then editing the few iterations together. Concept and Production by @sense_of_sync Photographer / CD/ AI / Edit: Nas Abraham @nas_abraham @werthrepresents Art Director: Ruan de Silva @rudihoo Stylist: Claudia Biele @claudiabielestudio Production: Gini May @gini.may Photography Assistant: Arron Watson-McNab @awm.photo HMUA: Zana Moses @zxana__ Image Research: Sed Afework @sedacaelafework Models: @princegasinu and Kelual @menacemodelmanagement #eyewearstyle #eyewearcampaign #mixedmedia #artdirection #artdirector #graphicdesign #mensfashion #sunglasses #fashionphotographer #londonfashionphotographer #londonaiartist #aiartist #creativedirector

@sense_of_sync eyewear study- stills created by the photo mode on a handheld VHS camera to compliment the Hi res digital stills. We mocked it up to show the impact as an out of home campaign and a bit of BTS. Concept and Production by @sense_of_sync Photographer / CD/ AI / Edit: Nas Abraham @nas_abraham @werthrepresents Art Director: Ruan de Silva @rudihoo Stylist: Claudia Biele @claudiabielestudio Production: Gini May @gini.may Photography Assistant: Arron Watson-McNab @awm.photo HMUA: Zana Moses @zxana__ Image Research: Sed Afework @sedacaelafework Models: Prince and Kelual @menacemodelmanagement #eyewear #eyewearcampaign #artdirection #creativedirection #fashionphotographer #experimentalvisuals #vhs #vhsedit #vhsaesthetic #vhs #visualartistsassociation #portraitphotographer #photography #gentlemonster #gentlemonstersunglasses #ambush

So my @sense_of_sync team and I have been cooking recently. Presenting our eyewear concept 001, a set of stills and graphic art/ typography we created for the purpose of exploring visually. The first image was a still I took which was mixed with AI for the metal liquid drop. Love how it interpreted the meticulous prompts. Concept and Production by @sense_of_sync Photographer/ Creative Director/ Edit: Nas Abraham @nas_abraham @werthrepresents Art Director: Ruan de Silva @rudihoo Stylist: Claudia Biele @claudiabielestudio Production: Gini May @gini.may Photography Assistant: Arron Watson-McNab @awm.photo Image research @sedacaelafework Sed Afework- HMUA: Zana Moses @zxana__ Models: Justas, Kerlual & Prince @menacemodelmanagement #menswear #eyewear #glasses #sunglasses #menslooks #blackmodels #mixedmedia #photography #artdirection #styling #creativedirection #ArtisticDirectors #CreativeCollaborations #FashionEditorials #VisualArtists #ArtBuyers #CreativeProducers #newcampaign