Selle Royal

Life is tough. Find comfort where you can with the new Nivo grips — designed to be your quiet ally in a loud world.

Some days just blow up. Your grips won’t let you down. Find comfort where you can with Nivo. 🌧️🚲

Some things you can’t avoid. Sticky hands shouldn’t be one of them. Get a grip that actually stays clean. Nivo Gel: proprietary anti-stick technology for a fresh feel, every ride. 🚲✨

Last Saturday we took over @bicieradici 🚲🌿 Grazie to everyone who stopped by, shared the moment, and helped create something special.

Quando pedali, ci sono dettagli che fanno davvero la differenza! @selleroyal da 70 anni sviluppa selle pensate per accompagnare ogni tipo di pedalata, mettendo al centro comfort, innovazione e funzionalità . Quest’anno pedala con FEELMIBIKE. 💡 Stay tuned: presto tutti gli appuntamenti nel programma!

Milano, the countdown is on! 🚲✨

Catch us at @bicieradici on April 25th.
We’re talking custom tees, flower compositions with vintage bike forks, fresh stickers & illustrations, and a free bike check-up. 
Spots are going fast - don’t miss out!

Sign up via the link in bio 🔗

Ciao Milano, let’s get creative! 🚲✨ Join Selle Royal for a hands-on studio experience inspired by the rhythm of the city and the joy of the ride. We’re taking over @bicieradici to explore design and sustainability through the lens of our Stracciatella technology. From custom gear to creative moments, we've got four stations ready for you to leave your mark: 👕 T-shirts: Give your favorite pieces a second life with on-site heat press illustrations. 🎨 Illustrations: Get into the flow and add your personal touch to bike-inspired artwork. 🌸 Flowers: Have fun and let yourself be inspired by the beauty of nature. ✨ Stickers: Customize your frame, helmet, or laptop with exclusive designs. 🚲 Bike check-up: Our expert mechanic will check air, brakes, and drivetrain. Go behind the scenes of our Stracciatella tech and discover how we’re transforming recycled materials into the future of comfort—plus, there’s a bar if you’d like to grab a drink. 📍 Where: @bicieradici , Via Nicola D'Apulia, 2, Milano 🗓️ When: 25th of April 🎟️ Price: FREE (Registration is required) Space is limited! Tap the link in our bio to secure your spot. 🔗

Don’t ask me what century I live in 😃 #cycling #paris #photo

From bike lane to front row at London Fashion Week.   We custom-built the seating for @johannaparv_ ’s AW26 show “The Intimacy of Distances” using our signature saddles featuring our Stracciatella recycling technology.   Who knew comfort looked this good in a runway setting?   Read more about the collaboration via the link in our bio 🔗    Thank you @johannaparv_ and @organiclab.zip Images: 2-6 @cris.fragkou & 7-8 @framedbycecily for @thelncc

What happens when you sit strangers next to each other and give them a bit of clay? 🎨   Last Saturday, we took over @houseof_cph to get messy, give old favourites a new life, and share the story behind our Stracciatella tech. But beyond the crafts, it was the moments of connection and the energy of the people that made the day so special. Swipe for some of our favourite moments. 🚲✨

This was Copenhagen Crafts 🩵 Clay creatures came to life, old T-shirts found a new story, black-and-white illustrations enhanced by colour and new connections were made along the way. Thank you to everyone who joined ✨

Copenhagen, the countdown is on! 🚲✨ Here’s a sneak peek at the stations waiting for you at @houseof_cph this March 7th. We’re talking custom tees, clay mascots, and a deep dive into our Stracciatella tech. 👩‍🎨 UPDATE: Workshop slots are now FULLY BOOKED! 🚨 Don’t worry, though: you can still join the waitlist via the link in our bio. Or, just swing by to say hi, soak up the creative energy, and grab a sweet treat. See you soon! 🩵