@uvu London Popup
We partnered with UVU for their latest popup store on Greek Street, London this April for the launch of their latest collection; Devine Stampede.
UVU has captured the high of running like no one else.
Started as a group of close friends of founder Adi Gillespie, UVU is now a fully-fledged sportswear brand filled with an international club of athletes pursuing greatness. The brand is driven by a core philosophy – “The graceful pursuit of a superior self”.
Taking over 59 Greek Street, we built and installed a premium popup retail space, opting for a minimalistic approach utilising light boxes & custom fabricated floating rails and monochromatic scheme throughout the first floor.
Within the basement, we also created the exhibitor space, featuring the brands mascot, utilising the existing light well to create an immersive experience for consumers.
Architect | @two__fold
Photography | @schnepp.renou
@uvu London Popup
We partnered with UVU for their latest popup store on Greek Street, London this April for the launch of their latest collection; Devine Stampede.
UVU has captured the high of running like no one else.
Started as a group of close friends of founder Adi Gillespie, UVU is now a fully-fledged sportswear brand filled with an international club of athletes pursuing greatness. The brand is driven by a core philosophy – “The graceful pursuit of a superior self”.
Taking over 59 Greek Street, we built and installed a premium popup retail space, opting for a minimalistic approach utilising light boxes & custom fabricated floating rails and monochromatic scheme throughout the first floor.
Within the basement, we also created the exhibitor space, featuring the brands mascot, utilising the existing light well to create an immersive experience for consumers.
Architect | @two__fold
Photography | @schnepp.renou
@uvu London Popup
We partnered with UVU for their latest popup store on Greek Street, London this April for the launch of their latest collection; Devine Stampede.
UVU has captured the high of running like no one else.
Started as a group of close friends of founder Adi Gillespie, UVU is now a fully-fledged sportswear brand filled with an international club of athletes pursuing greatness. The brand is driven by a core philosophy – “The graceful pursuit of a superior self”.
Taking over 59 Greek Street, we built and installed a premium popup retail space, opting for a minimalistic approach utilising light boxes & custom fabricated floating rails and monochromatic scheme throughout the first floor.
Within the basement, we also created the exhibitor space, featuring the brands mascot, utilising the existing light well to create an immersive experience for consumers.
Architect | @two__fold
Photography | @schnepp.renou
Gymshark LIFT:LDN 🇬🇧
We had the privilege of delivering the full design and production for Gymshark’s biggest event to date, transforming Drumsheds into a 200,000 sq ft fitness festival for over 15,000 people across three extraordinary days.
Across the venue, we built multiple arenas for group workouts and live sessions, dedicated meet and greet zones, 10 Gymshark activations, 15 partner activations and the LIFT:LDN Retail store featuring exclusive product.
At the centre was a 90,000 sq ft open gym and conditioning space complete with the iconic PB cages.
A London inspired street tied it all together, featuring a Pub, Nail Bar, Tattoo Parlour, Comic Book Store and Post Office, each crafted as a fully immersive brand touchpoint.
LIFT:LDN was about more than training. It was about belonging. A space where ambition met culture and where Gymshark’s mission to inspire a generation to move came vividly to life.
From concept and design to full production and build, we’re proud to have helped Gymshark set a new global benchmark for fitness experiences.
#EventProduction #ExperientialDesign #BrandActivation #Design #Production
Gymshark LIFT:LDN 🇬🇧
We had the privilege of delivering the full design and production for Gymshark’s biggest event to date, transforming Drumsheds into a 200,000 sq ft fitness festival for over 15,000 people across three extraordinary days.
Across the venue, we built multiple arenas for group workouts and live sessions, dedicated meet and greet zones, 10 Gymshark activations, 15 partner activations and the LIFT:LDN Retail store featuring exclusive product.
At the centre was a 90,000 sq ft open gym and conditioning space complete with the iconic PB cages.
A London inspired street tied it all together, featuring a Pub, Nail Bar, Tattoo Parlour, Comic Book Store and Post Office, each crafted as a fully immersive brand touchpoint.
LIFT:LDN was about more than training. It was about belonging. A space where ambition met culture and where Gymshark’s mission to inspire a generation to move came vividly to life.
From concept and design to full production and build, we’re proud to have helped Gymshark set a new global benchmark for fitness experiences.
#EventProduction #ExperientialDesign #BrandActivation #Design #Production
Gymshark LIFT:LDN 🇬🇧
We had the privilege of delivering the full design and production for Gymshark’s biggest event to date, transforming Drumsheds into a 200,000 sq ft fitness festival for over 15,000 people across three extraordinary days.
Across the venue, we built multiple arenas for group workouts and live sessions, dedicated meet and greet zones, 10 Gymshark activations, 15 partner activations and the LIFT:LDN Retail store featuring exclusive product.
At the centre was a 90,000 sq ft open gym and conditioning space complete with the iconic PB cages.
A London inspired street tied it all together, featuring a Pub, Nail Bar, Tattoo Parlour, Comic Book Store and Post Office, each crafted as a fully immersive brand touchpoint.
LIFT:LDN was about more than training. It was about belonging. A space where ambition met culture and where Gymshark’s mission to inspire a generation to move came vividly to life.
From concept and design to full production and build, we’re proud to have helped Gymshark set a new global benchmark for fitness experiences.
#EventProduction #ExperientialDesign #BrandActivation #Design #Production
Daniel Simmons Soho Pop Up Store.
We partnered with the brand to design and build their first pop-up store on Brewer Street in Soho, London.
The design reflects the brand’s sophisticated yet approachable identity through a minimalist interior design with clean lines, a neutral palette, and wooden tones, creating an elegant retail environment.
Each detail, from the sleek clothing rails to the curated displays, was designed to enhance the shopping experience and highlight the brand’s vision, showing up offline for the 2 weeks throughout May. A key feature of the store is the bespoke integrated sound system by Master Sounds, delivering rich, immersive audio that elevates the overall ambiance.
Alongside the store, we created the Daniel Simmons cafe, a popup cafe for the launch weekend, offering a selection of artisan coffee & pastries to guests.
Hosted in one of London’s most iconic neighbourhoods, the Daniel Simmons pop-up on Brewer Street showcases the power of blending fashion, design, and technology into a unique retail space.
Next stop, NYC 🍎
#Retail #Design #Build
Daniel Simmons Soho Pop Up Store.
We partnered with the brand to design and build their first pop-up store on Brewer Street in Soho, London.
The design reflects the brand’s sophisticated yet approachable identity through a minimalist interior design with clean lines, a neutral palette, and wooden tones, creating an elegant retail environment.
Each detail, from the sleek clothing rails to the curated displays, was designed to enhance the shopping experience and highlight the brand’s vision, showing up offline for the 2 weeks throughout May. A key feature of the store is the bespoke integrated sound system by Master Sounds, delivering rich, immersive audio that elevates the overall ambiance.
Alongside the store, we created the Daniel Simmons cafe, a popup cafe for the launch weekend, offering a selection of artisan coffee & pastries to guests.
Hosted in one of London’s most iconic neighbourhoods, the Daniel Simmons pop-up on Brewer Street showcases the power of blending fashion, design, and technology into a unique retail space.
Next stop, NYC 🍎
#Retail #Design #Build
Daniel Simmons Soho Pop Up Store.
We partnered with the brand to design and build their first pop-up store on Brewer Street in Soho, London.
The design reflects the brand’s sophisticated yet approachable identity through a minimalist interior design with clean lines, a neutral palette, and wooden tones, creating an elegant retail environment.
Each detail, from the sleek clothing rails to the curated displays, was designed to enhance the shopping experience and highlight the brand’s vision, showing up offline for the 2 weeks throughout May. A key feature of the store is the bespoke integrated sound system by Master Sounds, delivering rich, immersive audio that elevates the overall ambiance.
Alongside the store, we created the Daniel Simmons cafe, a popup cafe for the launch weekend, offering a selection of artisan coffee & pastries to guests.
Hosted in one of London’s most iconic neighbourhoods, the Daniel Simmons pop-up on Brewer Street showcases the power of blending fashion, design, and technology into a unique retail space.
Next stop, NYC 🍎
#Retail #Design #Build
Mauvais London pop-up store
We partnered with the brand to design and build their first physical retail space, embodying minimalist design principles to reflect its transition from an online-only presence to a tangible, high-end shopping experience.
Creating an identity Inspired by Mauvais’ summer campaigns shot in exclusive global locations, the space features a neutral color palette of whites, beiges, and grays, paired with clean lines and simple geometry, such as curved baseboards and arched niches.
This creates a serene, uncluttered environment where the product stands out, aligning with minimalism’s focus on reducing visual noise and emphasising functionality.
Organic touches like olive trees, white pebbles, and smooth stones introduce texture without overpowering the simplicity, evoking a zen-like atmosphere that mirrors the brand’s exclusive identity.
Overall, the minimalist choices in this pop-up store—such as the understated branding, functional layout, and use of natural materials—create a sophisticated and calming space that reflects the Mauvais aesthetic.
This design not only provides a practical retail environment but also captures the feel of Mauvais’ global campaigns, offering customers a luxurious shopping experience that seamlessly bridges the brand’s online roots with its new physical presence.
#Retail #Design #Build #popup
Mauvais London pop-up store
We partnered with the brand to design and build their first physical retail space, embodying minimalist design principles to reflect its transition from an online-only presence to a tangible, high-end shopping experience.
Creating an identity Inspired by Mauvais’ summer campaigns shot in exclusive global locations, the space features a neutral color palette of whites, beiges, and grays, paired with clean lines and simple geometry, such as curved baseboards and arched niches.
This creates a serene, uncluttered environment where the product stands out, aligning with minimalism’s focus on reducing visual noise and emphasising functionality.
Organic touches like olive trees, white pebbles, and smooth stones introduce texture without overpowering the simplicity, evoking a zen-like atmosphere that mirrors the brand’s exclusive identity.
Overall, the minimalist choices in this pop-up store—such as the understated branding, functional layout, and use of natural materials—create a sophisticated and calming space that reflects the Mauvais aesthetic.
This design not only provides a practical retail environment but also captures the feel of Mauvais’ global campaigns, offering customers a luxurious shopping experience that seamlessly bridges the brand’s online roots with its new physical presence.
#Retail #Design #Build #popup
Mauvais London pop-up store
We partnered with the brand to design and build their first physical retail space, embodying minimalist design principles to reflect its transition from an online-only presence to a tangible, high-end shopping experience.
Creating an identity Inspired by Mauvais’ summer campaigns shot in exclusive global locations, the space features a neutral color palette of whites, beiges, and grays, paired with clean lines and simple geometry, such as curved baseboards and arched niches.
This creates a serene, uncluttered environment where the product stands out, aligning with minimalism’s focus on reducing visual noise and emphasising functionality.
Organic touches like olive trees, white pebbles, and smooth stones introduce texture without overpowering the simplicity, evoking a zen-like atmosphere that mirrors the brand’s exclusive identity.
Overall, the minimalist choices in this pop-up store—such as the understated branding, functional layout, and use of natural materials—create a sophisticated and calming space that reflects the Mauvais aesthetic.
This design not only provides a practical retail environment but also captures the feel of Mauvais’ global campaigns, offering customers a luxurious shopping experience that seamlessly bridges the brand’s online roots with its new physical presence.
#Retail #Design #Build #popup
