O3.21.2026
Detail shot of the work of A. M. Cassandre
French, 1901–1968
Third image
Modern Art in Your Life
Oct 5–Dec 4, 1949
MoMA
Seen at Sarasota Art Museum
Love seeing one of my favorite logos in the wild @mohawkpaper by @mbierut and @pentagramdesign
The logo serves as a monogram for the name Mohawk, but is also inspired by the papermaking process and the printmaking process, both of which involve paper moving around cylinders. The forms of the logo suggest paper rolls, printing presses and circuit boards, as well as the idea of connection and communication, the core functions of paper. “Whether it’s for a small book of family photos or a brochure for a giant corporation, it’s all about communication,” says Bierut. Applied to advertising, swatchbooks, brochures and ream wraps, the logo is a building block in a flexible branding system that includes more than a dozen color variations and countless patterns based on the mark.
05.09.25
Eros #3
Autumn 1962
In 1962 Ralph Ginsburg and Herb Lubalin defied puritantical America with the four issues of their erotic magazine Eros
Early in 1962 Ralph Ginsburg, using the genuine town of Intercourse, Pennsylvania as a mailing address, sent three million letters to Americans ‘of higher than average income and intelligence’ to announce the publication of his quarterly Eros, a magazine ‘entirely devoted to Love and Sex.’
Consistent in form with the other hardbound magazines published at that time – Venture, American Heritage and so on - its content was revolutionary. Besides the learned introductions and publication of classical erotica such as the facsimile reprint of the Earl of Rochester’s seventeenth-century Poems On Several Occasions, Eros covered stories about sexual practices that were until then piously hidden from the public eye. Although there was hardly a hint of pornography in the writing about contraceptives, strippers, aphrodisiacs, brothels and ‘French Ticklers’, it was explicit enough to trigger fatally the puritanical reflexes rooted so deeply in American culture. Eros was beset by legal and financial problems. The magazine closed down after four issues, partly because it was so expensive to produce, but primarily because Ginsburg, as editor, was prosecuted and jailed.
The four issues published in 1962 were art directed by Herb Lubalin, who often worked with Ginsburg. Lubalin had a liberal political streak, like many of the ‘Big Idea’ art directors in New York, but politics (especially revolutionary politics) was not his aim. He was a designer with a mission, and Eros (like his Avant Garde magazine several years later) was a great outlet for testing his design principles.
His bold and sensitive layouts for photographic portfolios are remarkable, featuring work by such distinctive photographers as Gary Winogrand and Bert Stern, whose legendary ‘last session’ with Marilyn Monroe, taken six weeks before her death, appeared in the third issue of Eros in the autumn of 1962.
03.09.25
Postcards
1. Skylab Rollout from V.A.B. to complex 39B.
2. The original Mercury 7
3. Apollo 4, the first space vehicle in NASA’s Saturn V program leaves the V.A.B. for 39A.
Lufthansa Flight plan
02.28
As one of the world's most prominent airlines, Lufthansa has a storied history spanning nearly a century. The evolution of its visual identity has been just as remarkable. A pivotal moment came in the 1960s, when the company enlisted the expertise of Otl Aicher and his team to craft a cohesive visual identity. The result, launched in 1963, stands as a landmark achievement in corporate design.
Name Badge
Thomas Cubellis
1924–1998
I’ve cherished this design since I found it years ago. My grandpa’s name badge. He was a legend and an amazing man.
