Pentagram

@giorgialupi and team have developed the Silverlings Report: an interactive digital report with data-driven visuals about the benefits of longevity. Located at the intersection of economics, biotechnology, and public policy, the Silverlinings Report synthesizes the work of scientists, economists, bioethicists, philanthropists, and policymakers working to understand how emerging therapeutics might extend healthy human life. Working with Raiany Romanni-Klein, a PhD researcher and humanist, and her team, Pentagram distilled hundreds of pages of technical research on the far-reaching social and economic benefits of longevity into clear, engaging visuals for a broad audience. Lupi and her team collaborated closely with Romanni-Klein’s researchers and economists to understand the longevity simulations central to their work—their models show slowing biological aging even by just one year improves projected outcomes for global populations, governments, and economies. By creating bespoke visual language to illustrate Romanni-Klein’s research, the project positions the Silverlinings Report as both a research platform and a public-facing tool, redefining how we understand aging, innovation, and the future of health. Check out the full case study via the link in our bio! Project team: @giorgialupi @shapesbyshiney @jrsaimo @rachelbethnyc @yanshngyun @abbymato @taliaay Collaborators: @ohsnapitscolin , development

Pentagram Industrial Design Talks are back! Join us for an evening at Pentagram New York with Jon Marshall, industrial design partner in Pentagram’s London office Wednesday, May 13 6 to 8 pm Pentagram Design 250 Park Avenue South, NYC Dining Room, 12th Floor @jonmarshalll is an industrial designer whose work fuses product design with strategy, packaging, digital and physical experience. Since becoming a partner at Pentagram in 2018, Jon has designed products, packaging and experiences for clients from startups to multinationals. His interest lies in working with abstract and emerging technologies, creating accessible user experiences and projects embracing sustainability. Key projects at Pentagram include product design for Graphcore, Yoto, Beeline, Loka and Caligra, as well as packaging experiences for Pink Floyd, Heights and Verizon. Seats are limited! RSVP at the link in our bio. @pentagram_industrial_design

#Repost @djpentagram ・・・ Hot off the Presses! The official poster for PechaKucha Austin 41, printed by @industryprintshop , will be given away to all attendees this Thursday, May 7th at the new Austin History Center at 800 Guadalupe St downtown. Doors open at 7pm and the show starts at 8:20pm. The event is free and open to the public but RSVPs are required in advance. Go to DesignAustin.org to reserve your spot and to see the stellar lineup of ten creative presenters. This edition of @pechakuchaatx is brought to you by @design.austin @austinhistorycenter and @pentagramdesign . @davianlynn led the design team on the poster for Pentagram Austin.

I am very excited to host a talk with Gabriella Marcella from @risottostudio at @pentagramdesign London. Gabriella is a visual artist, designer and the Founder and Director of Risotto Studio, a joyful riso print workshop based in Glasgow celebrating small-scale and sustainable production using handmade processes and lots of colour! Risotto focuses on opening up to the local community to come and play as a source of creativity and inspiration. Gabriella’s distinctive bright and bold aesthetic has attracted partnerships with brands such as Pinterest, Instagram and Tate. In 2019 she opened one of V&A Dundee’s best-loved exhibitions.

🚨AFTERHOURS RETURNS 🚨 Join us for an AfterHours talk with @_erichu at our @pentagramdesign NY studio. Eric Hu works across the disciplines of design, art direction, typography, and code to produce striking visual identities and experiences. For more than a decade, New York creative director Eric Hu has gained an international reputation for mixing formal audacity with conceptual clarity. Previously, Eric Hu was Global Design Director at Nike and the Director of Design at SSENSE. Eric will be speaking to us about his approach & process in design. Wednesday, May 6th 6:30 to 8:30 pm Pentagram 250 Park Avenue South 12th Floor There will be beers. And wine. Open to ALL! Friends welcome, seats limited. RSVP via the link in our bio. See you there! . . . Poster design by @trabuccocampos Motion by @yanshngyun

The right tagline signals what you stand for. @pentagramdesign Partner @giorgialupi shares the thinking behind Capacity’s rebrand and new tagline “promoting collective joy” on Arts Unscripted with @monicasholt (formerly CI to Eye)

Pentagram Partner @giorgialupi and team have designed a new identity and data visualization system for @capacity_interactive . As the premier digital marketing agency for arts and culture in North America, Capacity is a longstanding partner to some of the most iconic institutions and organizations—from major performance halls, art museums, and production companies to smaller regional operations. Their offerings span traditional marketing services and strategy, alongside industry-leading insights, community-building and conferences, educational tools, and technological resources that allow clients to meet the moment. As technology evolves, Capacity’s offering has expanded. The new identity signals a shift from its roots as an upstart “digital-first” agency to an established, industry-leading partner. A more sophisticated logo, visual, and typographic system elevates communications, while a dynamic suite of patterns, motion, and color reinforces a commitment to the joy audiences experience. Subtle nods to seating charts, vintage promotional materials, and Art Deco typography connect a contemporary offering to a legacy of arts and culture that is both hardworking and distinctive. Alongside the identity, Pentagram worked with the Capacity team on a strategic repositioning, voice and tone, and a new tagline: Promoting Collective Joy. For the data visualization system, the team began by analyzing existing datasets and reports, categorizing common use cases and core data needs. Lupi’s team then created a data philosophy with principles tailored to these use cases, and extended the brand identity to data visualization through a cohesive framework. After refining the brand and data visualization systems, the Pentagram team developed a series of bespoke generative web applications to support implementation. A pattern generator enables easy iteration across proprietary pattern types, while a chart generator allows Capacity’s team to quickly build custom charts from preset options using their own text and data.  Full case study in our bio!
 Project team: @e_a_ryan @shapesbyshiney @stratigraphy.design @rachelbethnyc @jrsaimo @gi.roscini @noutopias

Congratulations to the recipients of this year’s @dorisdukefdn awards! @jabbottmiller and team have created a colorful campaign that highlights the 2026 honorees, building on the identity they previously designed for the Doris Duke Foundation. The Doris Duke Foundation believes that the most effective illustration of the power of the performing arts to positively impact our society is found in the vital work of artists themselves. Since 2012, the Doris Duke Artist Awards have granted over $40 million to leading contemporary dance, jazz, and theater artists. As the largest prize of its kind in the United States, the awards uniquely recognize artists as both individuals and creative workers. The 2026 recipients are Allison Orr and Tomeka Reid (dance), Val Jeanty (Val-Inc) and Makaya McCraven (jazz), and Aleshea Harris and Yara Travieso (theater). Timed to May Day, the awards program centers on the theme “Creative Labor, Creative Conditions,” promoting the idea that those who make art—artists—are often overlooked, and their labor is taken for granted, but they deserve the same protections and support as other workers. Powerful typography is combined with striking portraits of the artists by the photographer Erik Carter. The campaign includes digital kiosks and a massive dynamic digital display in Times Square. The campaign also incorporates the Doris Duke Foundation identity designed by Pentagram, which features a bold dimensional “D” with a dynamic counter that swings through the space of the letter. Check out the full case study via the link in our bio! Project team: @jabbottmiller @yyoonchai @hantengmo @brownie018 Collaborators: Erik Carter, photographer @luisestauss & @genevievelizabeth , photography direction

Introducing The Hudson Transparencies at the Osh Gallery The Hudson Transparencies are a set of fifty-eight images of microscopic plants and animals, created in the late nineteenth century by @lukejpowell and @jody_hudsonpowell ’s great, great grandfather, Victorian naturalist Charles Thomas Hudson, to accompany his educational talks. The exhibition celebrates his work as a pioneer in the world of microscopy and offers an opportunity to experience how Hudson’s back-lit transparencies would have appeared to Victorian audiences. The exhibition coincides with the launch of Pentagram Paper No.52, also based on the life and work of Charles Thomas Hudson, showcasing all 58 images and designed by Luke Powell, Jody Hudson-Powell and team. On show at Osh until Thursday 11 June 2026 Gallery open Tuesday - Thursday 11am - 4pm Osh Gallery The Old Sorting House 46 Essex Road London N1 8LN Photography by @kheesiong

For a place devoted to death, @historicgreenwood is one of the most vital landscapes in New York City. Established in 1838 on what was then the rural outskirts of Brooklyn, the cemetery spans 478 acres of rolling hills, ponds, and meandering paths, set among striking Gothic Revival architecture. Predating both Central Park and Prospect Park, Green-Wood was one of the most significant landscapes of the 19th century—and, for a time, the most popular tourist destination in the country—helping to shape the rise of public parks and green space in the US. The Green-House at Green-Wood is a new visitor center that brings this history into focus and offers a contemporary point of entry into the cemetery and its cultural life. Designed by @architecture.research.office , the new building surrounds the restored 1895 Weir Greenhouse and positions it as a symbol of the site’s verdant landscape. The center houses exhibitions, research and education facilities, and spaces for public and private events. @jabbottmiller and team have developed a visual identity and signage system for Green-Wood that connects the site’s past with its present. The typography of the wordmark draws on historical typefaces and the engraved lettering found on Green-Wood’s headstones, memorials, and plaques. At its center is a distinctive ligature that interlocks the double “O,” inspired by wreath motifs found in the cemetery and suggesting continuity and infinity. The identity balances gravity with openness, framing Green-Wood as both a place of remembrance and a welcoming cultural destination. Its lettering draws on the romantic qualities of memorial inscriptions while maintaining the dignity of an active cemetery. This approach extends across signage and other touchpoints, where a unified typeface family establishes a cohesive experience from the visitor center to the broader site. Full case study at the link in our bio! Project team: @jabbottmiller @kirstygundry @paullnrs @brownie018 #identitydesign #brandidentity #logo #typography #greenwoodcemetery

In January of 2025, @nbcsnl creator Lorne Michaels donated his extensive personal collection to the @ransomcenter (HRC) at the suggestion of his friend Robert De Niro, who had previously gifted his collection to the Texas-based archive. Shortly after, @djpentagram and the Pentagram Austin team, who had just completed a successful rebrand of the HRC, were tapped to develop the brand identity for a major exhibition of the recently gifted collection titled ‘Live from New York.’ Additionally, the team collaborated with guest curator Steve Wilson and his colleagues at the HRC to help shape the exhibition visitor’s experience. Key moments from SNL’s history were highlighted in the exhibition, especially its role in reflecting and shaping societal discourse on politics, culture, and identity. The collection includes sketches, behind-the-scenes photos, annotated scripts, and rare materials and props including Will Ferrell’s “More” Cowbell, the actual “Dick in a Box” box, discarded cue cards and the torn-up photograph of the Pope shredded by Sinéad O’Connor at the end of her infamous SNL performance. The exhibition also displays original costumes worn by memorable SNL characters like The Wild and Crazy Guys (Steve Martin and Dan Aykroyd), The Church Lady (Dana Carvey), Matt Foley (Chris Farley) and Trump’s blonde wig worn by Alec Baldwin. For over half of Saturday Night Live’s 50 years of existence, the show’s openers, designed and produced by @emilyoberman and team, have featured the SNL cast running around downtown Manhattan bathed in the glow of the neon lights of the city. Over time, the jazzy music and colorful, quick-cut cinematography of the SNL openers have become a recognizable part of the show’s unique visual brand. By analyzing the distinctive neon haze of the opening sequences, the design team developed a custom palette of neon-like colors, and spot-lit gradations, for the exhibition that were used for digital promotions, print collateral, banners and throughout the gallery space. Check out the full case study via the link in our bio! Project team: @djpentagram @cponeill_

At our latest #AfterHours event, League members got to visit @pentagramdesign ’s New York office and see many of the firm’s most iconic designs. Thank you to our host for having us, to our volunteers for the support, and to everyone who joined. Congratulations to the two League members who won the book raffle 🎁 Next up: After Hours will visit the brand new office and gather space of @solidobjectives on May 21. This event is currently at capacity. Stay tuned for more After Hours updates!