Si Moore

I mean, I know Super8 cops some flack for being a bit unpredictable sometimes (esp compared to it's big cousin 16mm - and we're defs having a 16mm moment on planet earth right now), but when you get this beautiful wee 8mm negative right it shines at one simple thing... being human AF. And if there's anything we need right now in 2026 it's a slightly nostalgic reminder that we're all wonderfully human AF, literally hand-made, just like this stuff you're watching right here. A cartridge of magic (thanks @kodak_shootfilm ) shipped halfway round the world to a South Pacific island, loaded by hand into a couple of old cameras, shot by hand, focussed by hand, stashed in an old leather camera bag by hand, taken to the Post-Office and shipped by hand to a genius lab (thanks @spectrafilm ) halfway across the world again where it's loaded by hand into a developing tank, dev'd and scanned by hand, and then edited with actual hands to deliver real, human feelings, straight to the heart. Yeah, it's way less than perfect sometimes, but it turns out that's why - after a decade of broken cameras, expensive film, brutal exchange rates, and a complete lack of auto-focus - we still farking adore it. Cos it looks a lot like... us. (Thank goodness.)

Tech lords driving us back to our humanity, inter-generational wars, analog lols and the AI madness fest that was 2025… as I did the rounds of the end of year podcasts it seemed like everyone was asking ‘What on earth can we learn from that dumpster fire of a year?’ Well, turns out, maybe quite a lot. In fact, it feels like there’s a wonderful chapter of refreshing humanness just around the corner. Have at it… #rolleiflex #kodakfilm #35mm #fujigw680iii

The absolutely one-of-a-kind magic man himself, @sinkorsurface , on a Banks Peninsula surf check w the great Rado, IYKYK for all of the above. (Scratches from a busted roller on the Rollei left in to prove how hard we went)... #kodakfilm #rolleiflex #lollycake

Emla, aka @the_official_binds , on the Rollei in the backyard. #kodakfilm #rolleiflex

Jed's a goodie. #kodakfilm #rolleiflex

Two of the absolute best humans/artists/gangstas to share a late night upstate American-Italian mafioso feast with. You arrive at 2am after a 17 hour flight and a 3 hour drive and it feels like you just got home for Christmas. @chellisemichaelphotography @mrfritzcook Unmatched. #kodakfilm #rolleiflex

Queen K tho. (@perfumegenius tho) #rolleiflex #kodakfilm

Here’s a medium format camera PSA for film fiends: don’t sleep on the Fuji GW680iii. There’s not many MF cameras around that are robust, with an actual ‘look’, that haven’t had their price blown out of the water in the last decade, but this is one of them. 6X8 glory (arthouse film meets 80’s TV perfection) w a perfectly contrasty fixed 90mm lens (40-ish mm in real terms), no batteries, no meter, made out of indestructible ABS plastic, rangefinder focus w a bright patch, just a great simple simple camera with it's own look. Downside: you only get 9 shots on a roll (ugh) annnd it's defs not pocket size. #kodakfilm #fujigw680iii (and thanks to @richardphotolab for always 🔥 scans)

Back in mid-winter I shot a series exploring the light in a new place w a dozen of the most wonderful, open-hearted people (who all responded to a random IG shout-out literally within the first few minutes). Some old friends, some brand new, and everyone leaning in for no other reason than just wanting to make something together… and it was wildly great. Stay tuned for the beautiful humanity of it all in a lil print piece on finding fresh light in a new home, but until then here’s the first chapter with some very fine people. Jed, Will, and Holly shot on @kodakprofessional on the usual suspect machines. (As a side note, absolutely loving the lens on that big Fuji 6x8… dayummm.) #kodakfilm #rolleiflex #fujigw680iii #35mm

When everyone started quoting ”to change your output, change your input,” we smiled. Not because we’d heard it before, but because Si Moore (@sasmoore ) shared that wisdom in his Cannes presentation in 2019, long before it became everyone’s favourite Instagram caption. This October, the Chuck Norris of wedding photography returns to the Way Up North stage in Stockholm. Other photographers pose couples, but couples naturally pose themselves when Si Moore walks by (even if he’s not photographing them). Attempting to summarise Si feels like trying to capture New Zealand in a single photograph. Film shooter. One half of a creative powerhouse with the brilliant Sophia Bayly (@baylymoore ). Former touring musician from Aotearoa. Founder and exiter of businesses. Fly fisher who approaches rivers with the same patience he applies to light. Chef who turns ”whatever’s around” into meals you’ll still be thinking about years later. Oh, and that time he became a part-time model wrapped in actual plastic for Icebreaker’s global anti-plastic campaign? After we’d hoped to have him present at several events but his calendar wouldn’t allow it, we’d arrive in those cities only to find his environmentally conscious face on airport billboards. The universe has quite the sense of humour. Si’s influence runs deep in our community because when someone has truly lived as much life as he has, you can’t help but reconsider your own. He makes you question not just how you shoot, but why. Just like ”change your output, change your input,” the word ”legend” gets tossed around too casually these days. Yet when you meet someone like Si, you understand what both phrases were meant for all along. Welcome back, Si. Pack the merino, leave the plastic, and prepare to change a few hundred more lives this October. #wayupnorth

* Update: Well and truly over-subscribed now lol. Thanks to everyone for being keen to roll the dice. Will be in touch asap! * I'm on the hunt for a dozen wonderful New Zealand humans for a portrait project in June. Timing is wildly flexible but location isn't - shooting around Banks Peninsula - and it's a commitment of around 4 or 5 hours (don't worry, it'll be a good time, you'll see some beautiful stuff and have some wonderful conversations...). Open to any and all types of brilliant humans, however you define yourself, the only pre-requisite is to be 1000% wild of heart.

Ten years of photographing dear friend, genius artist and the somehow perennial @holly_arrowsmith on @kodakprofessional (we’ve defs burned through some rolls of film together in the last decade), deservedly nominated for both the 2025 Taite Prize and the Aotearoa Music Awards for ‘Blue Dreams’. Go, hunt down that record asap, thank me later, send HCB’s etc. #rolleiflex #kodakfilm