Some of the standout performances from artists such as Harry Styles, Rosalía and RAYE at this year's inaugural Manchester-hosted BRIT awards shared a common architecture: choir. Not choir as an ornament within the songs, but as a key part of their structure.
Choral vocals do something production alone cannot. Layered human voices create harmonic density and emotional lift that feels expansive. The sound widens, the message deepens. A solo becomes collective.
There’s a reason why this lands so powerfully. Singing together synchronises breathing, strengthens social bonding and heightens shared focus. You don’t just witness it - you participate in it.
One of LAVS’ team,
@sandybeales , spent years touring the world with Harry Styles for all of the One Direction era - including performing in past BRITs broadcasts. Now he works as MD with artists such as JP Cooper, Caty Baiser and Dylan, arranging the tunes and honing the sound for their tours and performances.
This experience - of directing and performing in arena-scale concerts - now walks into the room with our clients.
When people step into a LAVS session, they don’t sit and watch the choir. They become it. Guided by musicians like Sandy who are at home on stages like the BRITs, they feel what it means to hold a line, listen across the room, and contribute to something larger than themselves.
It’s not about performance. It’s about participation in something bigger than the individual.
Find out what LAVS could do for you or your team - link in bio.
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