@samwilloughbycreative Instagram profile, stories

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UP TO SOMETHING editorial: @lemon.mag 🍋 Photographer, creative director and retoucher: Alma Rosaz @almarosaz Stylist and creative director: Sam Willoughby @samwilloughbycreative Hairstylist: Tim Furssedonn @timothyfurssedonn Models: Indigo @_indigo_wise_ represented by Kids London @kidslondon Mila-Star @milaoriy , Ori @milaoriy and Willow @willowactressuk , all represented by Willow & Wisp @willowandwispmodels Noah @n0ahandesme represented by Rebel Nineteen @rebelnineteen Esme @n0ahandesme represented by Wayward Management @waywardmanagement Photography assistant: Ellen Darcy _ellendarcy All clothing from planet-conscious brands 🌎 @wynkenkids @_bobochoses_ @jellymallow_official @thesundaycollective @stellamccartney @trueartist_official @kenzokids_official @kietlafrance

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5 days ago

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The icon that is the GC... sometime in 2012, for Ponystep magazine 🤍 #theGC #ponystepmagazine #gemmacollins Photographer: Alice Hawkins @alicesadventures Stylist: Sam Willoughby (me) Make up: Kirstin Piggott @kirstinpiggott Hair: Richard Scorer @richardscorer

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8 days ago

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Brand @wearebam Photographer @_halliley Production @coffeeatmidnightco Art Director @samwilloughbycreative Digi @lawrence_atkin_photo   Digi @adamcspear Stylist @maisyprynn Styling Assistant @____ym894 HMU @ellie_tobin   Models: @alanna.archibald @suzana_massena @maaerii

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20 days ago

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At the end of last year I was honoured to work with a wonderful team on a shoot for BAM. A brand I have long been a fan of, for their approach to people, nature and the climate. Here is the beautiful @catherinebrook_ looking 🔥 in their pieces. BAM ecomm SS26 ❤️   Brand @wearebam Photographer @_halliley Production @coffeeatmidnightco Art Director @samwilloughbycreative Digi @lawrence_atkin_photo  Digi @adamcspear Stylist @maisyprynn Styling Assistant @____ym894 HMU @ellie_tobin   Talent: @catherinebrook_

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1 month ago

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'With Connected , children's fashion takes center stage in a handcrafted setting, where cardboard becomes both costume and scenery. This fashion series, with its surreal touches, evokes the creativity of the youngest viewers, while offering a glimpse into a child's world'. Photography and Video - Alma Rosaz @almarosaz Creative director / Set designer - Laurie TB @laurietb Stylist - Sam Willoughby @samwilloughbycreative Hairstylist - Tim Furssedonn @timothyfurssedonn Set design assistant - Isabella Armora @howimwastingtime Styling assistant - Aminata Cissé @appellemoiami Models - Atarah @willowandwispmodels , Charlotte @waywarmanagement , and Roisin & Courtney @zebedeetalent Models wear clothing from planet-friendly designers 🌎 : @maisonmangostan @loudapparelofficial @_bobochoses_ @zigandstar

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3 months ago

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"Connected" published by @milk_magazine 'With Connected , children's fashion takes center stage in a handcrafted setting, where cardboard becomes both costume and scenery. This fashion series, with its surreal touches, evokes the creativity of the youngest viewers, while offering a glimpse into a child's world'. Photographer - Alma Rosaz @almarosaz Creative director / Set designer - Laurie TB @laurietb Stylist - Sam Willoughby @samwilloughbycreative Hairstylist - Tim Furssedonn @timothyfurssedonn Set design assistant - Isabella Armora @howimwastingtime Styling assistant - Aminata Cissé @appellemoiami Models - Atarah @willowandwispmodels , Charlotte @waywarmanagement , and Roisin & Courtney @zebedeetalent Models wear clothing from planet-friendly designers 🌎 : @maisonmangostan @loudapparelofficial @_bobochoses_ @zigandstar

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3 months ago

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“Please, draw me a world” ✏️ 🐟 ☀️published by @hooligansmagazine featuring the models own drawings Photographer, retouching and creative director - Alma Rosaz @almarosaz Stylist and creative director - Sam Willoughby @samwilloughbycreative Stylist assistant - Aminata Cissé @appellemoiami Hairstylist - Tim Furssedonn @timothyfurssedonn Models - Aria & Evelyn @italian_twincesses represented by @southcoastkidzltd , Mason & Marley represented by @waywarmanagement , and Uma represented by @Maya.inc.kids models wear clothing by Planet friendly brands 🌎: Maison Mangostan @maisonmangostan Bobo Choses @_bobochoses_ LOUD @loudapparelofficial Dotty Dungarees @dottydungarees Zig Star @zigandstar Polarn O. Pyret @polarnopyret

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3 months ago

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“Please, draw me a world” ✏️ 🐟 ☀️published by @hooligansmagazine featuring the models own drawings Photographer, retouching and creative director - Alma Rosaz @almarosaz Stylist and creative director - Sam Willoughby @samwilloughbycreative Stylist assistant - Aminata Cissé @appellemoiami Hairstylist - Tim Furssedonn @timothyfurssedonn Models - Aria & Evelyn @italian_twincesses represented by @southcoastkidzltd , Mason & Marley represented by @waywarmanagement , and Uma represented by @Maya.inc.kids models wear clothing by Planet friendly brands 🌎: Maison Mangostan @maisonmangostan Bobo Choses @_bobochoses_ LOUD @loudapparelofficial Dotty Dungarees @dottydungarees Zig Star @zigandstar Polarn O. Pyret @polarnopyret

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4 months ago

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“Please, draw me a world” ✏️ 🐟 ☀️published by @hooligansmagazine featuring the models own drawings Photographer, retouching and creative director - Alma Rosaz @almarosaz Stylist and creative director - Sam Willoughby @samwilloughbycreative Stylist assistant - Aminata Cissé @appellemoiami Hairstylist - Tim Furssedonn @timothyfurssedonn Models - Aria & Evelyn @italian_twincesses represented by @southcoastkidzltd , Mason & Marley represented by @waywarmanagement , and Uma represented by @Maya.inc.kids models wear clothing by Planet friendly brands 🌎: Maison Mangostan @maisonmangostan Bobo Choses @_bobochoses_ LOUD @loudapparelofficial Dotty Dungarees @dottydungarees Zig Star @zigandstar Polarn O. Pyret @polarnopyret

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4 months ago

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Lemon Magazine 🍋 "I grow stuff. It makes me smile. Unfiltered, daring, alive. A garden of colours, spilling like poems, where fabric whispers stories, and curiosity wears the crown. Here, fashion is play. Expression is freedom 🌱💫" Photography and creative direction @almarosaz Styling and creative direction @samwilloughbycreative Styling assistant Nio Zilkha Models Cocoa, Lyra, Albie and Arabella @waywardmanagement and Zeve Zilkha Location The Secret Garden Cafe, Ewell @thesecretgardenewell models wear: @wynkenkids @main_story_uk @nelliequats @wearetalou @stellakids @dottydungarees @littlegreenradicals @zigandstar Shots and outtakes featured here Full editorial in mylemonmagazine.com All clothing from planet friendly brands 🌍 #waywardmodels #lemonmagazine #KidsFashion #KidsStyle #MiniStyle #AW25 #AutumnWinter #Childrenswear #StylishKids #KidsFashionEditorial #AWStyle #AutumnVibes #WinterVibes #nature

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6 months ago

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Lemon Magazine 🍋 "I grow stuff. It makes me smile. Unfiltered, daring, alive. A garden of colours, spilling like poems, where fabric whispers stories, and curiosity wears the crown. Here, fashion is play. Expression is freedom 🌱💫" Photography and creative direction @almarosaz Styling and creative direction @samwilloughbycreative Styling assistant Nio Zilkha Models Cocoa, Lyra, Albie and Arabella @waywardmanagement and Zeve Zilkha Location The Secret Garden Cafe, Ewell @thesecretgardenewell Shots and outtakes featured here Full editorial in mylemonmagazine.com models wear: @wynkenkids @main_story_uk @nelliequats @wearetalou @stellakids @dottydungarees #waywardmodels #lemonmagazine #KidsFashion #KidsStyle #MiniStyle #AW25 #AutumnWinter #Childrenswear #StylishKids #KidsFashionEditorial #AWStyle #CoolKidsStyle #KidswearInspo #KidsFashionShoot #AutumnVibes #WinterVibes #nature #Igrowstuff

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6 months ago

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Lemon Magazine 🍋 "I grow stuff. It makes me smile. Unfiltered, daring, alive. A garden of colours, spilling like poems, where fabric whispers stories, and curiosity wears the crown. Here, fashion is play. Expression is freedom 🌱💫" Photography and creative direction @almarosaz Styling and creative direction @samwilloughbycreative Styling assistant Nio Zilkha Models Cocoa, Lyra, Albie and Arabella @waywardmanagement and Zeve Zilkha Location The Secret Garden Cafe, Ewell @thesecretgardenewell Shots and outtakes featured here Full editorial in mylemonmagazine.com models wear: @wynkenkids @main_story_uk @nelliequats @wearetalou @stellakids #waywardmodels #lemonmagazine #KidsFashion #KidsStyle #MiniStyle #AW25 #AutumnWinter #Childrenswear #StylishKids #KidsFashionEditorial #AWStyle #CoolKidsStyle #KidswearInspo #KidsFashionShoot #AutumnVibes #WinterVibes #nature #Igrowstuff

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7 months ago