Sam Li | Chicago DP

With Love, Madison ❤️ After months of planning and 12 shoot days, I’m excited to finally share this project with @destinationmadison that’s been 1.5 years in the making. Thank you to everyone who showed up to make this come to life! It’s been a dream come true. Director: @samuelli Cinematographers: @jackalahar @samuelli @codylaplantfilms Producer: @jeck6 Gaffer: @grantcadwell FPV: @loganlien Drone: @samuelli Color: @jvke Edit: @samuelli PAs: @thecolorfulkid @casey_j_nelson @kvillefilms @alex.by.air #wisconsin #madisonwi #cinematography #videoproduction

FIFA World Cup 2026 Promo - San Francisco Last year I spent the majority of the summer traveling across North America as part of this amazing production. The team travelled to all 16 host cities and despite the long shoot days from sunrise to sunset, this was such an insanely fun and rewarding project. Can’t wait to see this footage broadcasted across the globe in 2026! Client: FIFA World Cup Production Company: @skycandystudios Producers: @annievarberg @fellows031 @katie_crayons @jordanalberino Creative Director/Cinematographer: 🙋🏻‍♂️ Cinematographer/Editor: @daltonmisner FPV Drone: @loganfpv Drone: @mwelsh33 Timelapse: @maxrenfro Sound: @bam_studios Color: @kendall_rittenour

BUBBL’R 🫧 One of the most fun and creatively challenging ads I’ve made in a while. Thank you @drinkbubblr for the opportunity! Scroll all the way to the end to watch the full spot. Director: @samuelli DP: @codylaplantfilms Producer: @larson.film 1st AC: @havartiarty_ Gaffer: @spencer.ortega Key Grip: @jacksonsutter PA: @elyse_karpfinger Edit/Color: Yours Truly Post Sound: @codylaplantfilms VFX: @inlightvfx Talent: @maanaminaomi @kayden.maia @thatcattymatty @tessadoc8

Went on a walk in Chicago

-20 in Chicago ❄️ #chicago #windycity #chitown

FIFA WORLD CUP 2026 || MIAMI Less than 150 days until Miami is on the world stage! From the rhythm to the roots, Marc Anthony brings the culture, the color, and the pasión as the FIFA World Cup comes alive. Here are some of our favorite moments. Watch the full length on the last slide. City - @fwc26miami Celeb- @marcanthony Production team - @jordanalberino @fellows031 @annievarberg @katie_crayons @maxrenfro @daltonmisner Director - @samuelli Drone- @loganfpv @gianlorenzo_photography color- @kendall_rittenour Sound- @bam_studios Edit - @daltonmisner

Visit San Antonio - Director’s Cut My biggest directing project to date and I couldn’t be more grateful for everyone who helped put this together. It truly takes a village. Filmed with 2 crews over 3 days at 22 locations with 84 cast members. Director: Sam Li Co-Producers: @fellows031 @annievarberg Production Manager: @katie_crayons Production Coordinator: Giulia Alexander MAIN UNIT Director of Photography: @colebecker_ 1st AC: Ryan Zarate 2nd AC: Ryan Sultemeier Gaffer: Ron Meneses Key Grip: Roger Eiken Wardrobe: Alejandra Stirman HMU: Kat Franklin Still Photographer: @thecolorfulkid PA’s: Anthony Fisher, Amadeo Rivas, Riley Williamson, Brittney Valdez FPV Drone: @loganfpv Art Director: Danny Saenz Art Assistant: Ryan Richardson SECOND UNIT 2nd Unit DP: @daltonmisner 1st AC: Marco Rabadán Camera PA: Robert Burns G&E Swing: Homer Martin Wardrobe: Lyda Garza HMU: Cynthia Hancevic, Donna Horner Still Photographer: Anthony Barlich PA’s: Joel Garza, Victoria Myra Kaster Location Manager: Kristin Quintanilla Casting: Frank Zabilka POST PRODUCTION Editor: Sam Li Color & Finishing: Concourse Colorist: @sm.erick Sound Design & Mix: BAM Studio

Life has been a little crazy lately. 1. On set. 📸 @thecolorfulkid 2. Me yelling ACTIOOOON like a legit director 🤪 3. Looking good with @lexioxborough 4. Almost killing my family in a high-speed golf cart crash 5. A Halloween L-ride home with @swanniewills 6. Stevie the dog hitting the Friendsgiving jackpot 7. Earlier today, getting our first Chicago X-mas tree 🎄

We got to sit down with the Dunking Deutschman to talk about why Dallas is ready to shine on the world stage. From world-class venues to unmatched Texas hospitality — the road to the FIFA World Cup runs right through the heart of DFW. Talent - @swish41 City - @fwc26dallas Production - @skycandystudios Producer team - @annievarberg @fellows031 @katie_crayons @jordanalberino Creative Director - @samuelli Shooter/Editor - @daltonmisner shooter- @maxrenfro FPV - @loganfpv Sound - @bam_studios Color - @kendall_rittenour #fifa2026🇨🇦🇺🇸🇲🇽 #fifa #fifa26

New work for @riponcollege ! Swipe ➡️ to the end to see the full spot. Ripon wanted to show off their new Franzen Science Center with a fun, dynamic ad featuring real students and faculty. It’s always a great time to flex creatively with a collaborative crew and couldn’t be more proud of what we were able to pull off during live classes and passing periods. Director/Editor: @samuelli DP: @codylaplantfilms Gaffer: @grantcadwell Grip: @rickyontheset FPV: @stokesmachine PA/Background Model For Life: @thecolorfulkid

FIFA World Cup 2026 Promo - Toronto It was an honor to work with the hilarious @arnettwill on this promo piece for FIFA! Client: FIFA World Cup Production Company: @skycandystudios Producers: @annievarberg @fellows031 @katie_crayons @jordanalberino Creative Director/Cinematographer: @samuelli Cinematographer/Editor: @maxrenfro FPV Drone: @loganfpv Sound: @bam_studios Color: @kendall_rittenour

6 Weeks in New Zealand With You ❤️ After being apart for 3 months while @lexioxborough was in Antarctica, this trip was the perfect reunion. We backpacked up mountains in the pouring rain, swam with dolphins, and so much more. Can’t wait to share a little video of our trip soon. Love ya, Lex ❤️