Sam de Groot

REST / WEBSITE We're excited to share what we've been working on with @samdegroottt ! The website of REST gathers all projects, exhibited artworks, collaborators, texts, events, images and stories that revolved around REST. All content is ordered equally, reflecting the interdisciplinary nature of the works and the way its themes are woven together. Central to the graphic design is the compass rose: a single focal point and an arc of 360 degrees. This rational, reductionist subdivision of the land creates a tension with the layered and multivalent subjects it holds. It makes visible how art, ecology, craft, and heritage continuously influence one another and in doing so becomes a living memory of a changing landscape. For a rural context such as REST, an online archive forms a crucial link to the wider world: binding a physical place to digital space, the periphery to a center, or more precisely: to the rhizomatic world wide web. www.rest.earth

This year had it all in orange A to Zs. From beginning to end, from alpha to zomega. Merci @lauraopsomer.typography @abcdinamo @robinsondraws @madeleinemorleyy @condo_complex @caffs_not_cafes

10 years of Condo! For the upcoming edition of Condo London (the 22nd edition overall), I invited writer Isaac Rangaswami @caffs_not_cafes to contribute an upside-down A–Z tour of London. Parallel to the Condo route of 23 galleries, you can now also pass by Isaac’s favourite wooden manhole cover (W), Britalian sandwiches (I), historical pissoir (O), and yoghurt soup (Y). After doing so many editions on my own from distant Amsterdam, it was great to work with someone so rooted in the city. I’ve enjoyed Isaac’s writing for years. His celebration of the local, independent and real is vital in the age of slop and sameness. Really glad we got to work together. The merry band of nine fonts includes Bernie by @sourcetype and Houdini by @thepytefoundry . Check out the whole double map on , or better yet, come pick up your printed copy in London in January 2026 @condo_complex

ESPACE LOCAL Sam de Groot (Amsterdam) Sam de Groot (@samdegroottt ) travaille comme graphiste indépendant, principalement avec des artistes, des éditeurs et des galeries. Depuis 2011, il enseigne la typographie à la Gerrit Rietveld Academie (@rietveldacademie ) à Amsterdam. Il a publié de la fiction et de la musique avec l’artiste Paul Haworth sous l’empreinte TRUE TRUE TRUE. En plus des œuvres dans les vitrines, une présentation de livres rassemblera la série vis-à-vis conçue par Sam pour Valiz (@valiz_books_projects ) ainsi que la série Antennae de Valiz, conçue par Metahaven. 📍 Vernissage : 26.11.25, 17h — conversation avec Sam, Matthias Kreutzer et les étudiant·e·s Alicia Melançon (@__aliciiaaaa ) et Victor Percoco (@chhhamo ) 📍 Exposition : 26.11.-21.12.25 Entrée gratuite. Les vitrines d’ESPACE LOCAL changent d’emplacement à chaque exposition au sein du bâtiment. Cette fois-ci, elles seront installées au niveau Métro (M). Des affiches indiquent leur emplacement. Projet initié par Matthias Kreutzer (@our_polite_society ), professeur à l’École de design (@ecoledesignuqam ). Photo : Rode Wesley Rabel — — — ESPACE LOCAL Sam de Groot (Amsterdam) Sam de Groot (@samdegroottt ) works as an independent graphic designer, mainly with artists, publishers and galleries. Since 2011, he has taught typography at the Gerrit Rietveld Academie (@rietveldacademie ) in Amsterdam. He has published fiction and music with artist Paul Haworth under the TRUE TRUE TRUE imprint. Alongside the works in the vitrines, a book display will show the full vis-à-vis series designed by Sam for Valiz (@valiz_books_projects ) and the Antennae series by Valiz, designed by Metahaven (@metahaven ). 📍 Opening: 26.11.25, 17:00 — conversation with Sam, Matthias Kreutzer, and DGX students Alicia Melançon (@__aliciiaaaa ) and Victor Percoco (@chhhamo ) 📍 Exhibition: 26.11.–21.12.25 Free admission. The ESPACE LOCAL vitrines change location with each exhibition. This time they will be on the Metro level (M). Posters indicate their placement. Project initiated by Matthias Kreutzer (@our_polite_society ), professor at the École de design (@ecoledesignuqam ). Photo: Rode Wesley Rabel

Darba fost l-oħrajn! Traditional fairy tale openings and endings in Maltese, Faroese, Czech and Turkish. Thank you to Diana (Maltese), George (Faroese), Tomáš (Czech) and Özgür (Turkish) for the translation help. Animation by @hugojourdan at @abcdinamo , set in all eight styles of ABC Otto, designed by @lauraopsomer.typography and yours truly

Ten years ago, @homelovinpaul and I released our masterpiece, yes, our masterpiece – our rap album ILLEGAL EMOTIONS. Over the course of ten weeks we shared a song a week, with a barrage of visuals, largely made with friends. Here’s a taste. The full album is available at truetruetrue.org/illegal-emotions/

Some snaps of the printed posters for Condo London 2025 @condo_complex ✌️

Some of the many spellings of William Shakespeare’s name, both by him and by others. Our typeface ABC Otto, designed with @lauraopsomer.typography and available from @abcdinamo , can handle them all. Although if anyone needs a long s to write Shake-ſpere, reach out and we’ll see what we can do

Designed a tote bag for @carlos_ishikawa . I’ve done all graphic design for the gallery since it opened in 2011. Thanks to Vanessa, thanks to Taber Emilie Rob Rob Saskia Josep Gabriella Regina Olivia, thanks to Krit Issy Pilvi Stuart Steve Ed Seb Ali Evelyn Oscar, thanks everyone

Sweet sixteen, Andy! It’s sixteen years ago today that @homelovinpaul and I published our undisputed/disputed classic of design writing: “Andy de Fiets: Letter to Robin Kinross”. It seems like a lifetime ago, because it is. If you’re not familiar with the book, check my 15th-anniversary post from one year ago, and order your copy PRONTO at . Around that time I was still immersed in Smiths fandom, and I screenprinted a shirt for myself with this lovely lyric in a deep forest green. Every time I wore it I had to clarify that no, I was not sixteen. Happy birthday, Andy.

Details from the book “Songs for dying / Songs for living” by Korakrit Arunanondchai @kritbangkok , published in 2023 by @migrosmuseum @fundacao_serralves @kunstvereinhh @moussemagazine , edited by @maria.nm.burmester

Condo London 2025 opening weekend! Wish I could be there @condo_complex . Thanks for letting me do weird shit for 21 editions now. Font by @bertonhasebe