The Identity Potluck is a recurring series that aims to understand how creatives of multicultural heritage navigate their identity. The series spotlights their understanding of representation through food. The imagery created features elements native to the creative, and how these elements impact the method in which they have reclaimed their nuanced sense of self.
The fourth edition of Identity Potluck focuses on
@samahdada , commonly referred to as
@dadaeats , an Indian-American TV host, bestselling cookbook author, and celebrated media personality. Named one of Fortune Magazine’s Top Creators and a Forbes 30 Under 30, Samah uses her platform to champion South-Asian representation in the food and television space. She merges food and culture with wellness, health, and mindfulness, appearing frequently as an on-air contributor for the TODAY Show, where she hosts her shows #cooking and HOW TO EAT PLANTS. In her new show,
@onthemenu , she sits across from guests like
@tomholland2013 , Andrew Garfield, and
@florencepugh . In this round, Samah delves into her unique perspective on wellness and health as a way to champion South-Asian representation, her journey in creating a space for herself in the media, and her mission to merge food and culture with mindfulness.
The setup centers on a mirrored tabletop with vertical fragments reflecting both the food and Samah’s desire for visibility as a brown woman in a white, male-dominated industry. Draped sarees ground the space in rich textures and bold colors, contrasting the mirrors while affirming an unapologetic South Asian identity. On the table, fruits, vegetables, lentils, and dates showcase the staples behind her recipes that merge tradition with modern wellness(more about the installation in the next post)
Link in bio for the whole article
Creative direction and table art :
@akshitagarud ,
@two_odd_
Muse and words by :
@dadaeats @samahdada
Styling by :
@jaya_nandaaaa
Photography by :
@elisethna
Production support :
@preetk8_ and
@suzimifsud