The identity we created for the City of Vienna is featured in ‘The Elements of Brand Design’, a new book by @studio.vista , published by @taschen .
It sits in the logos chapter, part of a wider system we developed to improve how the world’s most liveable city served residents, municipal workers and businesses.
A proud moment for the team, and good company to be in amongst some of the world’s most renowned brands.
Preorder the book at the link in bio.
Very special thank you to @katharina_sussek and @a5jensmueller .
From TV screens to social feeds, @play_be ’s new brand stays consistent and unmistakably Play.
We designed it to strike a balance across platforms and formats, stepping back when content should lead and stepping forward when it needs to take ownership.
A system built to flex, without losing its edge.
See how it works, at the link in bio.
One brand, four ways to watch.
@play_be moved away from channel numbers and built a system around what people actually want to watch: Action, Fiction, Crime, Reality. Simple, direct, and bringing all content back to Play.
A more intuitive experience that helps people find what they’re looking for, faster.
Full case study at the link in bio.
No more Play4. No more GoPlay. Just Play.
@play_be brought a collection of channels under one name to make things simpler, clearer and easier to recognise. One brand, one place for everything, from soul-stirring dramas to feel-good stories.
Shaping a bolder identity and a more confident voice, we helped turn Play into a brand people can find and connect with instantly.
Discover the case study, at the link in bio.
SAFFRON
Andrew Harb
Julen Díez
Ludovico Cesetti
Maria Antonia Dolman
Roberto Verona
No two moments of a journey are the same, but the brand should feel consistent.
For @bluecarrental , we created an identity that holds steady across every interaction, from digital to physical to in-car. Not by repeating itself, but by adapting without losing focus.
Whether booking ahead, arriving on the ground or driving through Iceland’s changing landscape, the experience feels connected, calm and easy to navigate.
Because when everything works together, the journey takes centre stage.
Explore the full case study, at the link in bio.
For @bluecarrental , every detail of its brand had a job to do. Not to decorate, but to guide, reassure and simplify.
A symbol that acts as a steady point of reference.
Typography that balances character with utility.
Imagery rooted in real landscapes, real light, real journeys.
Icons that help you move without thinking twice.
All working as one to create an experience that feels seamless from start to finish.
See how it all comes together, at the link in bio.
Exploring Iceland should feel as open as the landscape itself.
For @bluecarrental , that meant removing friction at every step from booking to drop-off, and turning the rental experience into something that supports the journey, not interrupts it.
Inspired by Iceland’s vast horizons and shifting light, we collaborated with @brandr_vorumerkjastofa to shape an identity for Blue Car that feels calm, clear and quietly confident. A brand that moves with you, not ahead of you.
A system designed to stay out of the way, while still being unmistakably present.
Discover the full case study, at the link in bio.
SAFFRON
Carolina Lucio
David Huertas
Eddie Ker
Elliot McKellar
Gabor Schreier
Juan Quijano
Paulina Talenton
Zelestra knows energy.
For over two decades, they delivered renewable infrastructure as Solarpack. We partnered with them on a total transformation, from a brand strategy that fully connects with the client's mindset to a new name and a motion-first visual identity. This reflects their evolution into a global multi-technology partner.
We’re thrilled to announce that this work has won GOLD at the @transform_magazine Awards for ‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning.’ This recognition celebrates a bolder, precision-built brand that breaks from the "sea of sameness" to transform decarbonization into action.
The renewable energy powerhouse, reimagined.
Explore the case study in the link in bio.
SAFFRON
Bridget Unwin
Constanza Pinto
Elena Espinosa
Fernando Ortiz Ehmann
Juan Quijano
Matt Atchison
María Hurtado
Tamara Roper
We are thrilled to see Zero 10 expand its global footprint at @artbasel Hong Kong this week. Following an incredible debut at Art Basel Miami Beach, the platform is keeping the momentum going as it leads the evolution of digital art on a global stage.
We are so proud of our partnership with Zero 10 and their role in redefining what’s possible in the digital era.
Zero 10 was built to bridge the gap between decades of curatorial expertise and the future of art, and its brand reflects that.
More at the link in bio.
SAFFRON
Alejandro Salerno
Carmen Rodriguez Lo
David Huertas
Fernando Ortiz-Ehmann
Gabor Schreier
Luz Erhardt
Mariana de Gregorio
Roberto Verona
Tamara Roper
Vitor Esposel
We partnered with @jrwest_en to help put Setouchi on the map.
A lesser-known region of Japan, Setouchi is home to the iconic art islands, historic port towns and Hiroshima, yet it remains largely undiscovered by international travellers.
Set along Japan’s Inland Sea, where the sea is part of the experience, we created an identity that captures its calm, quiet and deeply authentic character — inviting the world to see a different side of Japan.
Uncover the extraordinary in the link in bio.
SAFFRON
Ana Molina
Bridget Unwin
Elliot McKellar
Fernando Ortiz-Ehmann
Gabor Schreier
Jacob Benbunan
Julián Valenzuela
Lisa Fleck
Mao Kawakami
María Hurtado
Mariana de Gregorio Bértolo
Trayana Ivanova
Vitor Esposel Correa
Yas Otsuki
“Who are you, and what do you stand for?”
We pose this question to every place we work with. Most recently, we explored it together with audiences in two very different cities: Tokyo and Plovdiv.
Jacob Benbunan and Gabor Schreier’s conversations reflected decades of our work helping places define themselves in the global competition for tourists, talent and investment.
All signs point to the same conclusion: when a place understands itself, the world does too.
Read more at the link in bio.
Women worldwide only have 64% of the legal rights of men, according to the United Nations Economic and Social Council.
To show our support for the rights and dignity of all women to be whatever and whoever they want to be, women across Saffron shared an aspect of their identities outside of our studios.
Strategists, designers, marketers, culture shapers—but also artists, makers, explorers, athletes, and more.
Read their stories, at the link in bio.
Keep pushing forward. Happy International Women’s Day.
