Saam Zonoozi

Some of my favourite screenprints from the season on our new lightweight hemp tees. Very LA inspired 🌅 @picante

Birthdaymaxxing all day today. Accepting well wishes in the comments

I must be a pro golfer the way im always trying to reach the green

We first spoke about building PICANTE in LA, 6 years ago. Inspired by restaurant merch and a bootleg Erewhon hoodie, we printed “PICANTE” on a Champion blank and sold it to friends back home. In a full circle moment, we’re back shooting SPRING 2026 - a collection of considered denim, wovens crafted from some of the best Japanese yarns, sun-faded jersey, archive graphics, and a line-up of cars we grew up admiring, alongside our trusted Bentayga. First delivery landing Friday.

The meaning of life is dipping carbs into liquids

Overdrafting my bank account is my favourite hobby

I got a message for egg sandos: hide

Farted during my massage, they’re never letting me back 😭

As we wrap up 2025, we wanted to say thank you for being part of the PICANTE journey. Whether you’ve worn our pieces, shopped with us, shared feedback or simply followed along, your support genuinely means a lot. This year marked meaningful growth. We grew the team, invested heavily in our production and development processes and continued working closely with world class production facilities. The focus has remained the same: make the best product that’s built to last, all while shaping PICANTE into a brand rooted in culture, community and longevity. 2025 was full of milestones. From launching our first denim programme to travelling through Barcelona and Ibiza to shape collections, to collaborating with END., evolving our everyday T-shirt range and releasing our official Perelló collaboration. We saw our puffer sell out in record time and even explored kidswear for the first time. Looking ahead, SS26 will take us to the US state where we founded the brand and AW26 will take us to a new country entirely. We’ll also be revisiting a past collaboration that feels especially meaningful to us, while continuing to develop new PICANTE Guide collaborations rooted in food and community. Alongside this, we’re working on Web 2.0, a full redesign paired with a new, elevated packaging experience. As the brand grows, so does the team behind it. We’ll be hiring in the new year and sharing opportunities via LinkedIn for anyone who wants to be part of what we’re building. There’s a lot to come, and we’re grateful to have you with us. Jude & Saam x P.S. To start 2026 right, enjoy up to 50% off in our winter sale.

@picante officially in Harrods. A surreal milestone for the team. Grateful, proud and just the beginning. Any excuse to get the oud aftershave out and load up the Harrods rewards card More store announcements coming

No Sunday scaries when you work with your best mate

Every year I’m eyeing up a puffer for winter and now I finally get to wear my own. Over the moon with this creation. We gave every small detail of it our full attention. No gimmicky shit, just full functionality and design prowess. More puffers, more outerwear, more everything coming soon. Available on @picante site and some retailers in a couple weeks 👀 We couldn’t have made this without the incredible team behind it @jude @jesssreay @daisywhittaker_ @beccagracewong @india.broughton and many more