Dad,
I can’t quite process that you’re not here anymore. I just want to text you and tell you everything that’s been going on.
Thank you for everything - for the way you raised me, for the example you set, and for always being there.
The last few years have been so hard for all of us, but I’m so grateful that, by a miracle, we were together when the time came. It still feels surreal that we shared your ‘death row meal’ just hours before.
I feel so lucky to have had you as my dad. I’ll carry that with me always, and I’ll keep trying to make you proud in everything I do.
Love you 🤍
We first spoke about building PICANTE in LA, 6 years ago. Inspired by restaurant merch and a bootleg Erewhon hoodie, we printed “PICANTE” on a Champion blank and sold it to friends back home.
In a full circle moment, we’re back shooting SPRING 2026 - a collection of considered denim, wovens crafted from some of the best Japanese yarns, sun-faded jersey, archive graphics, and a line-up of cars we grew up admiring, alongside our trusted Bentayga.
First delivery landing Friday.
As we wrap up 2025, we wanted to say thank you for being part of the PICANTE journey. Whether you’ve worn our pieces, shopped with us, shared feedback or simply followed along, your support genuinely means a lot.
This year marked meaningful growth. We grew the team, invested heavily in our production and development processes and continued working closely with world class production facilities. The focus has remained the same: make the best product that’s built to last, all while shaping PICANTE into a brand rooted in culture, community and longevity.
2025 was full of milestones. From launching our first denim programme to travelling through Barcelona and Ibiza to shape collections, to collaborating with END., evolving our everyday T-shirt range and releasing our official Perelló collaboration. We saw our puffer sell out in record time and even explored kidswear for the first time.
Looking ahead, SS26 will take us to the US state where we founded the brand and AW26 will take us to a new country entirely. We’ll also be revisiting a past collaboration that feels especially meaningful to us, while continuing to develop new PICANTE Guide collaborations rooted in food and community.
Alongside this, we’re working on Web 2.0, a full redesign paired with a new, elevated packaging experience.
As the brand grows, so does the team behind it. We’ll be hiring in the new year and sharing opportunities via LinkedIn for anyone who wants to be part of what we’re building.
There’s a lot to come, and we’re grateful to have you with us.
Jude & Saam x
P.S. To start 2026 right, enjoy up to 50% off in our winter sale.
Final day in the office yesterday.
We closed out the month with a last-minute trip to Portugal refining sunfades, screen prints and denim for SS26, somehow squeezed in a huge Black Friday that smashed some pretty ambitious targets, final shoot of the year for kidswear and perennial jersey (landing in Jan), then closing it all with our Christmas party at The Devonshire.
Taking a few days off now, eating well and binge-watching Stranger Things.
Back Monday to knock down walls, grow the team and get ready for a big year ahead.
🎄🎄🎄
