Here is a bit of our journey and ‘who we are’:
Ruby Coffee Roasters started in 2013 in the garage of our founder Jared’s family home in rural Central Wisconsin, named in honor of his now 96-year-old grandmother, Ruby (P.S. she is hands down our biggest fan 🙌🏻). After years spent in specialty coffee on the West Coast, Jared returned home to build something intentional and quality-driven—and we’ve been growing ever since.
By 2015, we moved into our current roastery in Nelsonville, WI (pop. ~200), a renovated 4,000+ sq ft warehouse where we now roast our coffee each month. Today, we roast and ship to coffee enthusiasts across the country (and beyond!), partner with like-minded cafes, and serve up coffee and fresh, organic food at our two local cafes in Nelsonville and Stevens Point.
We source coffees through long-term partnerships with producers and importers who value transparency, sustainability, and community-forward values—always striving to present coffees that are traceable, vibrant, and a vignette into a moment in time.
At Ruby, we believe in celebrating colorful coffees with you—each one unique, seasonal, and full of character.
If you’re new to Ruby - WELCOME. If you’re a long-time Ruby fan, THANK YOU! Cheers! ☕️👏🏼
Still buzzing after last nights feature on Wisconsin Foodie! We hope all enjoyed the episode. If you're looking for more, check out the Wisconsin Foodie YouTube Channel /user/wisconsinfoodie for a live post show chat with Luke and Jared at 12pm CT!
Join us this Saturday 🎉🥳
We’re celebrating 13 years of Ruby tomorrow at our Stevens Point cafe from 7am–3pm with live music, free drip coffee, raffle prizes, and a whole lot of fun ☕✨
Plus, grab a bag of our limited Anniversary Blend, available in-store and online!
We’re brewing up Peru La Neblina this morning for QC and it’s a stunner. Incredibly juicy stone fruit and melon balanced with creamy chocolate.
Definitely a sweet spot, hitting all the right notes 🍑✨
Bolivia Finca Rosita Java 🇧🇴
This microlot from Finca Rosita is something special. Grown in Bolivia and composed entirely of the Java variety, it offers a smooth, mellow profile that really stands out. Known for its resilience and ability to produce exceptional quality at high elevations, Java shines in this lot.
The cup is elegant and comforting, with notes of apple pie, cashew butter, nougat, and milk chocolate.🍫🥧
What mom really wants for Mother’s Day… is to go to Ruby, eat something delicious, sip tea, and hang out with her favorite people 💐☕
Join us this Mother’s Day at our Stevens Point cafe as we roll out something new—a cozy little tea time experience featuring freshly brewed tea, baked scones, delicate sandwiches, and a sweet tartlet.
Available all day (or until we sell out!). No reservations—just come by and celebrate mom with us 💗
Peru David Flores La Neblina 🇵🇪
This washed Sidra is vibrant and expressive—bright florals, silky sweetness, and clean fruit, with a smooth, comforting finish.
Grown by David Flores, General Manager of El Morito (a collective supporting 150+ small producers), this coffee reflects both intention and care at every step.
With only 25 sacks in the world (about 150 lbs of unroasted/green coffee), it’s an incredibly rare lot—and a first for our menu.
We taste: Melon - Apricot - Rainer Cherry - Chocolate Macaron 🍈
Colombia Aguacate 🇨🇴🥝
Aguacate is significant in the history of Ruby as it was one of the first coffees we roasted back in 2013! Jared and one of our roasters, Jesse, had the opportunity to visit Aguacate a few years back. Keep swiping to read about Jesse’s experience.
We taste: Caramel Apple - Brown Sugar - Blackberry - Kiwi
Celebrate Earth Day with our Earth Day Matcha 🌎💚
In honor of Earth Day, a portion of cafe sales will be donated to Golden Sands Resource Conservation & Development Council, Inc—an organization dedicated to sustainability, ethical sourcing, and protecting our environment.
We’re featuring a special Earth Day Matcha made with Spirit’s ceremonial matcha, butterfly pea powder, and house-made lavender syrup. A refreshing drink inspired by nature.
