Ruby Boddington

@rubyboddington

Art director based in London Senior Creative @ffern.co
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Weeks posts
We recently had the chance to step into the world of kite-flying with the lovely folks at St Anne’s International Kite Festival and the Kiters Jolly Up. Photographer @the_jackkenyon documented the kiters’ incredible designs – everything from giant Marios to ornate illustrations – and their uplifting community spirit. Art direction: @saskiavokes Words: @bathsuds_ Editor: @jennysbrewer
119 1
7 months ago
Introducing It’s Nice That’s Ones to Watch 2025! We are so pleased to finally be presenting our lineup of emerging creative talents from around the world. The selection, hand-picked by our team, features 65 graphic designers, illustrators, photographers, artists and filmmakers whose work you can peruse via our dedicated online directory. Visual identity by @nataliawitwicka
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7 months ago
With warnings that 50% of entry-level jobs could vanish by 2030, what does the future look like for the next generation of creatives? Not long ago, breaking into design meant a familiar path: apply for internships, shadow seasoned creatives, take on the grunt work, and slowly level up. It wasn’t always glamorous, but it offered a path: learn by doing, improve by repetition, grow into leadership. But now, that ladder is breaking. As part of the Light and Shade series on @itsnicethat , @carlyayres examines how AI is reshaping the very foundation of junior design: why entry-level roles are being automated, absorbed, or eliminated – and what might emerge in their place. Are design jobs disappearing, or simply evolving? Head on over to our bio to learn more. To accompany the piece, we commissioned @robenrobin.nl who produced these brilliant animations: 1. The Cold Outreach Economy 2. Vanishing Job Rungs 3. The Belief Gap 4. The Audacity Tax 5. Building New Ladders INT Team: @gornygorn  @sophieclairedavies  @lucyorr  @bdotwilson  @saskiavokes
183 9
7 months ago
Light and Shade is a new series from @itsnicethat exploring the challenges at the heart of the AI-creative conversation. Covering topics from plagiarism and originality through to the impact on entry-level roles and the environment, the series examines the opportunities and dilemmas the creative industry faces as AI grows in influence 👀 👽 Identity: @gianlucaalla INT Team: @gornygorn @sophieclairedavies @lucyorr @bdotwilson @saskiavokes
120 2
7 months ago
@oliver.hilliker and I recently worked on the identity for The Loop, an event by Adidas & Let’s Do This. We built a brand toolkit for the high energy 600-metre team relay-style knockout around @thecauselondon , promoting the new Adizero Evo SL. The identity explores the runner’s relationship with the city, taking inspiration from the race’s venue and the surfaces, changing materials, and clashing sounds of London more broadly. Every layer and touchpoint of the identity is inspired by the city, creating a noisy, tactile backdrop against which the minimal form of the Evo SL cuts throudgh.
160 7
9 months ago
At @itsnicethat , we spend our days scouring the internet and the real world for the best examples of innovative design and visual art, so we know full well that emerging creatives are often creating the most exciting new work and ideas. That’s why we’ve launched our Ones to Watch showcase, a curated line-up of today’s best creatives making their way into the industry. 

If that sounds like you, head to the site to apply! Applications are open until 20 July. Previous Ones to Watch (FKA Graduates) include: @isabelandhelen @paolina_russo @alva.skog @jackdavisonphoto @maxsiedentopf @jacob.j.wise @maxguther @nejcprah @joyyamusangie @ohezin @azeemamag @studio_yukiko 

 Visual Identity by @nataliawitwicka
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10 months ago
Super proud of this one! Our new report made in collaboration with @wepresent explores the unstable nature of the creative industry’s future, and tackles how designers can future-proof their creativity. According to the World Economic Forum, graphic design is projected to be one of the fastest-declining jobs by 2030. So, what does the future look like for designers? We speak to contributors like @shamma.buhazza , @erikinternet , @specialoffer.inc , @houseofgul , @littletroopinc , @wedgestudio and @mayaontheinternet to find out. Design and collages by the brilliant @chantaljahchan INT Team: @gornygorn@lucybourton @sophieclairedavies @lucyorr @pav.studio_
255 18
1 year ago
Our collaboration with @drool_art is now live at drool-art.com 🌍 Whittled down from over 1,000 applications across the globe, the final line-up includes: @soba.doodles_ @gabriellewhite.art @mivides @konrad_grafik @lilykongyuet @teenatona @reneekaos @bollo_mollo @orianejeanselme Pictured here is “Party, No Sleep” by @@reneekaos and “Hot Dog” by @mivides
152 9
1 year ago
The Reset: Three Hours, Three Photographers, Three Theatres opens tonight at the @nationaltheatre . We commissioned @callum_su , @lauramccluskey , and @maxmiechowski to document the unsung work of behind-the-scenes teams, granting them access to the a time, space and pace only experienced by theatre running teams, highlighting not only the characters involved, but the sincerity, stress and necessity of their roles. The exhibition is free and can be found in the theatre’s Lyttelton Lounge 🎭
161 4
1 year ago
The third instalment of our stateside Nicer Tuesdays is taking place on Tuesday 20 February at the School of Visual Arts Theatre in Chelsea 🗽🇺🇸 We’re kicking off 2024 with an incredible line-up, including talks from @ShaneF3D , the motion designer widely known for his hypnotic visuals, and @KhyatiTrehan whose transfixing work lies somewhere between the world of graphic design and visual art, and a Q&A with one of America’s most gifted young photographers, @QuilLemons , who will be sitting down with our US editor-at-large @Elizabeth_Goodspeed to talk about his career so far.
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2 years ago
This week we launched POV, a new regular series on @itsnicethat from our Insights department. Published every other week, the series will dig deep into industry discussions and visual trends, informed and inspired by creatives we write about. The identity features a custom wordmark, designed to feel inflated as if full of ideas. And is accompanied by a series of icons depicting the “know-it-all”. For our very first iteration of POV, @lucybourton spoke to @Porto_Rocha ’s Co-Founder and Creative Director @FelipeRocha , about the impact of unpaid pitch requests, and the agency’s recent decision to oppose this practice with a public initiative inviting the creative industry to back their stance. Insights Department: @lucybourton @sophieclairedavies Identity: @oliver.hilliker Illustrations: @koenigsebastian
237 7
2 years ago
A few more snaps from our day shooting with @joelycett in his Birmingham studio. In between covering Joe in mounds of shredded paper, we chatted about his obsession with bins, Liz Truss, 3D-printed penises, mixing Champagne with Stella, shit comedy gig posters and more. Words: @lucybourton Photography: @jackson.bowley
117 1
2 years ago