Roy Smith

@roysmithlogo

Freelance Brand Identity Designer and Illustrator. I track logo thieves. ✉️ [email protected]
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Weeks posts
Pele. Legend.
2,059 41
3 years ago
Selene Beach Hotel Please don’t steal. The design community will always uncover thieves. Logo for a 5 star hotel in Antalya Province, Turkey, designed a year or so ago. Unfortunately the events of 2020 disrupted their relaunch and I held off posting it until now. Selene was the Greek Goddess of the Moon. The name was also inspired by the crescent shaped beach in front of the hotel. The client originally requested an integrated crescent moon but we decided it was not needed. This is client work and not for sale or in use anywhere else. © 2021 Selene Beach Hotel Please swipe to see my process.
5,552 251
5 years ago
Daniel Farke, Norwich City’s inspirational head coach. Wishing my home team luck tonight against the mighty Reds, in the first match of the English Premier League season. Contact details in bio.
3,266 90
6 years ago
Farke does it again! Champions, Leeds, together with Burnley promoted. © Roy Smith Design 2025
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1 year ago
Rick Buckler, RIP #RickBuckler #drummer #TheJam #mod #roundel #abstractlogo
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1 year ago
Tweaked the colour and added some process sketches for this for Chinese herb and CBD apothecary in Long Island, New York. #dragon #logo #logodesign #branding #logoprocess #procreate #cbd
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1 year ago
As Chinese Year of the Dragon draws to a close I’ll share some of the dragons I designed for a Chinese herb and CBD apothecary in New York. This geometric design was my favourite of the bunch.
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1 year ago
Hey, it’s been a while! A small tribute to Jürgen Klopp. His beard is much greyer now of course.
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1 year ago
11 May Honoured once again to participate in the annual Fedrigoni 365 calendar. You can buy the calendar from @counterprintbooks and @thebrandidentity with profits going to @mindcharity . Thank you to @fedrigoni365 @fedrigoni_uk Design: @tmstudio Print: @teamimpression_ Finishing: @diamondprintservices “Carroll Shelby, an American automotive designer and racing driver died on this day in 2012. The Ford Motor Company asked Shelby to design a race winning car. The result was the 1965 Shelby Mustang GT350”.
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4 years ago
We can only admire the courage and resilience of the Ukrainian people, defending their country against Putin’s aggression.
1,627 72
4 years ago
In 2021 the talented @alec_tear and @kuba_friends rebranded Koru Kids - a childcare service that ‘helps families flourish’. I was tasked with developing an icon set in a style that would complement the new brand identity. Here are my favourites from the functional icon set.
676 29
4 years ago
It’s been a mixed year for many of us. I’ve had the opportunity to partner with a few agencies and creatives and have taken time away from social media to work on, and sell my house. Here are a few snippets from 2021 (that weren’t subject to NDAs) and I hope to be more active on here and do more illustration work in the new year. Wishing you all a happy and healthy 2022 and I look forward to seeing more inspiring stuff!
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4 years ago