The further I get on, the more I thought intrusive thoughts of self doubt would start to just go away. But if we’re on a path of always trying to grow and develop further, it only makes sense that when we face new challenges, our brain starts to protect us. That’s when you have smack self doubt across the face and just trust your instinct. Even when your instinct doesn’t serve you the dopamine hit you’re looking for, the lessons learned are 10x more rewarding. LONG GAME YA FEEL?!
Anyways, been loving my time on set collaborating with amazing talents and brands letting me take the creative steering wheel on some really fun and fulfilling commercial projects. Time to set my sights on some personal projects.
#filmmaking #director #berlincreative #behindthescenes #creativedirector
Behind the scenes from the latest @goodoptiks production with @meininger_hotels & @interventionrachel
What a great project to start the year with. Our team got to have a lot of fun on this one really leaning into the Valentines vibe. Full film coming soon. Check @meininger_hotels as they slowly release the vignettes!
We set out to show what family travel actually feels like, the chaos, the connection, the joy.
@meininger_hotels trusted us with the vision, and the campaign delivered. These were some of our favorite ads from the Family 2025 360° Campaign.
Concept developed in collaboration with MEININGER Hotels
Produced by GOOD OPTIKS
Director: @rovbie
DOP: @gregjlatham
Gaffer/Lighting: @mariopalufi
Sound Design: @lennydeluca
Edit: Robbie Campbell
Color: Greg Latham
Cast: @viaggiadessoperchepoi@explorewithlee@wanderluster_tran
Client: @meininger_hotels
Senior Directing Marketing: Anja Keplin
Brand Manager: Diana Martins
Senior Art Director: @murraymint_
Creative Brand Manager: Voula Chourdaki
