ROLE Studio

Another U&S is out! Thank you @helen.pombo for your trust and for letting me rock alongside you all these years ♥️ For this editorial @alaeber and I brought some ✨ to the postproduction—Pairing AI and Creative Coding to the beautiful shoot by @studiovegete and @studio_siebrecht Creative direction @helen.pombo

🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙 80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption. 🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media. 🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch Founders @franzfischlin Norbert Bernhard Creative Direction and implementation @role.std Concept and Design @role.std @silvanpossa Cast @silvanpossa Code @alaeber Camera @serafingerber Postproduction @matthias_kappeler Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom , y4mina Team YouMedia Bettina Bertschinger @evagaudenz @franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image. In close collaboration with @silvanpossa we proposed three concepts: 📌 ARCHITECTURE AS KEY – Celebrating the New Building Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces. 📌 TRANSITION AS KEY – Embracing the Interim Phase A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity. 📌 LOGO AS KEY – Strengthening Visual Heritage By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum. Thank you @kunsthauszuerich for the opportunity! Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.

🌀🌀🌀 for @rehmannmuseum_laufenburg Designed and printed with the best @ycoco___ @fiona_sgntr (graphic design) and @mati_ravano @maanopress (silkscreen)

From structural questions and technical feasibility to coordination, design and project management — website for Reseda. The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.
 This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli. Thank you for joining forces. Website still in the making.
 Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive All set in Reseda Gothic.

Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg

Books developed and designed over recent years. “Technologie der Zukunft. Vanessa Billy, Brodie Ellis, Paul Schatz” @rehmannmuseum_laufenburg @vanessabbbilly “Zeitreise auf dem Kopf” @ruedibechtler @kunsthauslangenthal “Sandra Vàsquez de la Horra. Twin Souls” @sandravasquezdelahorra @galeriehaaszurich “Quido Sen. Regelmässigkeit des Zufalls” @kunsthalle_luzern “Joan Snyder. Silk & Song” @joan_snyder_art @galeriehaaszurich Thank you @anja_wille_schori for the nice 📸

Graphic Design Intern (60%) March–August 2026 (with possibility of extension) ROLE is looking for a Graphic Design Intern to join our small, independent studio working at the intersection of concept and visual form. The practice navigates between print and digital contexts, with a strong focus on clarity, authorship, and typographic precision. You are: — in your 2nd or 3rd year of a BA in Visual Communication or a comparable programme — interested in research-led design and the development of strong, coherent visual concepts — curious, reflective, and attentive to detail — based in Zurich or willing to work from Zurich — confident in German — familiar with print design processes, prototyping, and basic motion design The internship offers close involvement in ongoing projects and insight into the daily practice of a concept-driven graphic design studio. Please send your portfolio and CV to: 🫟 [email protected]

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign. The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture. More to come soon! Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie

These beauties on display in Zurich. Campaign for @reseda_furniture Creative direction: @role.std @eneatoldo Graphic Design: @lea.romana @ycoco___ Photography: @shot_by_peter Client: @reseda_furniture Typeface: @free_bernie @outofthedark.xyz @role.std

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap. Idea, concept & art direction @role.std

Girl boss vibes. Founded seven years ago by @lea.romana , @role.std set out to foster the visibility of women in graphic design. Looking back at this past year, we feel one step closer. Two powerhouse women, @ycoco___ and @mati_ravano , significantly shaped @role.std ’s projects during this time. @mati_ravano was part of the team until spring 2025 and continues to collaborate with ROLE on a project basis, while @ycoco___ will complete her internship in February 2026. Many thanks to @simonhabegger for this fire photo of us.