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robbie

@robsrack

Archive consultant, research and creative. Webstore and Substack below!
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Weeks posts
c.p. company’s second time round with asics might be shoe of the year already with these Gel Quantum 360 I’s! thank you @cpcompany @asics_sportstyle @quellarossa
860 13
1 month ago
Out The Archive : PT1 Photography & Edit: @dorian.day Styling: @emmawells__ Archive: @robsrack 1st Assist & Lighting: @iamnoteloisemyers 2nd Assist: @daisy.cook Talent: @itseug__ @haloverie @yugua_ MGMT: @22impact & @neomgmt MUA: @tpf.faces Direction: @dorian.day -Stone Island Reflective Weave Ripstop-TC S/S 2003 C.P. Company Stonewash Jacket designed by Alessandro Pungetti -1983 RAF Cold Weather Flying Jacket (worn by a member of the fuelling crew on the Nimrod MK2 throughout the Falklands War) -Both girls war vintage Swedish Army Cold Weather M59 Caps
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28 days ago
An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction. No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return. One to watch is definitely that khaki sheepskin jacket! Thank you famiglia @stoneisland @frapic
4,725 91
1 month ago
Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them. Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag! The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material. Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain. Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body. Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen
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1 day ago
You saw the first post. Here’s what most people scrolled past though, AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention. The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations! Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there. None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026. I’m always looking forward to seeing what’s next with Stone Island recently.
882 22
5 days ago
Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use? Turns out the answer says a lot about where fashion and technology are heading. Latest Substack is up, link in bio. Worth a read if you’re into this stuff!
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6 days ago
The 1987 Barbour catalog. There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket. Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through. It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone. The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work. That’s always how the best of this stuff happens. Function sets the brief and the design follows it. Check out those old Landy’s too… Thank you to Ben for pointing this catalog out to me!
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12 days ago
Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why. LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time. Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though? Full thoughts in the new Pull List, link in bio.
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13 days ago
Yuxin Chen wearing our House of Hardy Wading Jacket circa mid 80’s for our recent shoot - A super boxy, green waxed jacket featuring hidden pockets concealing a whistle and inflating tube system to stay buoyant in water. Inner lining is plaid fleece, collar shows brown corduroy details, Full archive is available via the website link in bio! thank you — @yugua_ @dorian.day @emmawells__ @neomgmt @tpf.faces @iamnoteloisemyers @daisy.cook
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19 days ago
A guide to finding a spring shower favourite, with these lightweight jackets I’ve found put into one place - Talking @ten_c_official , @columbia1938 , @mellowclo and @66north View the full article on substack!
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20 days ago
Out The Archive : BTS by @txvoy Shot partly on an early 2000s Sony camcorder, the footage carries a certain texture. A softer and less immediate form, like it’s already passed through time before reaching you. Cut against a digital feed also, the contrast doesn’t feel like past versus present, but both existing in parallel. Many of garments have already lived through different eras of image-making, different ways of being seen. They have held their shape through all of it. Not fixed to one moment, but moving between them. View the full archive via the website. Videography & Edit: @txvoy Styling: @emmawells_ Archive: @robsrack Ist Assist & Lighting: @iamnoteloisemyers 2nd Assist: @daisy.cook Talent: @itseug_ @haloverie @yugua_ MGMT: @22impact & @neomgmt MUA: @tpf.faces Direction: @dorian.day
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23 days ago
Out The Archive : PT3 Photography & Edit: @dorian.day Styling: @emmawells__ Archive: @robsrack 1st Assist & Lighting: @iamnoteloisemyers 2nd Assist: @daisy.cook Talent: @itseug__ @haloverie @yugua_ MGMT: @22impact & @neomgmt MUA: @tpf.faces Direction: @dorian.day
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24 days ago