SS2025「Under the sun」Collection
”Under the same sun, on the same land, different things and desires, people and dreams.“
In turbulent times, countless hidden phenomena come to light—desires, sorrow, chaos… all the emotions within grow and spread. This season focuses on the dichotomy between two social groups, emphasizing their contrast through distinct design elements. Distorted bags and accessories with a strong sense of conflict further express and evoke emotions. Alongside the signature silhouettes and structural elements, the collection ensures an enhanced wearing experience.
Creative Director: BG (@roaringwild_bg )
Photographer: Yifu Hu (@yifu.hu )
Stylist: Kinkon Liu (@kinkonkkk )
Producer: Valeria Wang (@vvvaleria_w )
Model: @gettixgetti@menace2sobrietyyy iamtheoriginalbakerboy @clementfreyder
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Presented by ROARINGWILD®
ROARINGWILD SMOCKED KITE JACKET
We translate the transformable forms of kites into the design language of apparel. 🪁
Based on the bomber jacket silhouette, we leave extra allowance for fabric pattern pieces. The fabric naturally falls into a draping effect by its own weight, endowing the garment with a naturally flowing silhouette.
Built with tunnels in the main body panels, the drawstrings allow free adjustment of the gathering effect via pulling. Meanwhile, the drawstrings present a suspended decorative look, enabling multiple wearable styling possibilities.
#roaringwild
Calling all our friends—we’ll see you in Guangzhou this holiday!
Hypebeast Flea is making its debut in the Greater Bay Area! We are continuing our 「🛠️REMAKE PROJECT」 concept, bringing the acclaimed ROARINGWILD x LEVI'S® and PUMA Remake collections to the FLEA. Plus, we’ve teamed up with New Era to host interactive onsite workshop experiences.
Beyond releasing select new ROARINGWILD items, we are also introducing a HYPEBEAST FLEA Special Edition BABBIT (exclusive to Babbit Workshop participants). Don’t forget to bring your 🐰 BABBIT for a special surprise!
Workshop Schedule (On-site registration, limited spots available):
· May 1 (Fri) 15:00 / 16:00: NEW ERA × ROARINGWILD Cap Charm Remake
· May 2 (Sat) 15:00: Style Your Babbit Remake
@hypebeast@hypebeasthk
Dates: May 1-5 & May 9-10
Location: Taikoo Li Julong Wan Guangzhou
The UNITED ARROWS x ROARINGWILD collection takes the cultural imagery of “United” as its creative origin, deeply extracting the core spirit of “Unity” embedded in the UNITED ARROWS brand name as the essence of this partnership.
In product design, minimalism and rational aesthetics lie at the heart. Redundant decorative patterns are discarded, with a focus on urban adaptability and wearing experience. Traditional elements are reinterpreted and reconstructed in a modern way, creating an inclusive genderless collection with refined textures that embodies the fusion of both brands’ philosophies.
#roaringwild #unitedarrows
The UNITED ARROWS x ROARINGWILD collection takes the cultural imagery of “United” as its creative origin, deeply extracting the core spirit of “Unity” embedded in the UNITED ARROWS brand name as the essence of this partnership.
In product design, minimalism and rational aesthetics lie at the heart. Redundant decorative patterns are discarded, with a focus on urban adaptability and wearing experience. Traditional elements are reinterpreted and reconstructed in a modern way, creating an inclusive genderless collection with refined textures that embodies the fusion of both brands’ philosophies.
#roaringwild #unitedarrows
