rini singhi

Some memorable days with kindest souls 💛☀️

I’m more smitten than usual (and that’s saying something, given how I feel walking into any bookstore) when I step into a McNally Jackson @mcnallyjackson . It’s a bookstore that effortlessly welcomes everyone—young and old readers, artists, writers, curious non-readers, anyone seeking inspiration or looking to escape their thoughts or dive deeper into them. The curation and design are so thoughtful (yes, there’s even a small cabin for tiny readers) that simple browsing becomes an enriching experience. Now, you can find the third issue of dhoop across all five McNally Jackson locations. dhoop has made its home in five neighborhoods across New York: SoHo, Seaport, Rockefeller Center, Downtown Brooklyn, and Williamsburg Hugs to Shivani and Nikita for making the trip and sharing these photos. You guys are the best💛☀️

The Big BTS Book is a small effort to document all that went into putting the third issue of @dhoop.mag together. Creating the third issue of dhoop has been one of the most rewarding works of 2025. It started from trying to expand my own notions of ‘Cooking’, and ended up opening my worldview on how this seemingly ordinary act defines culture, extraction, sensibilities, and relationships. This BTS book (unlike the BTS videos we failed to execute) documents a part of our 11-month (researching, designing, and printing) journey to put the magazine together. I am not just saying it, you’ll know it when you hold the magazine in your hands! Most importantly, dhoop uses food as a lens. Through this lens, we interrogate culture, sustainability, design, and the systems that sustain life. We started as a magazine focused on stories of food and its intersections. Over time, we have grown into something more expansive—a space and a research platform that embraces the multidisciplinary nature of food and invites collaboration and deeper enquiry. . . . . . . . . Big big thanks to mentors, friends like family and family like friends and to all cheerleaders🙋🏻‍♀️🤝🏼 also I’m so glad that I took @bdenzer ‘s class this one winter session and fell in love with creating.

Releasing at Champaca is almost tradition now, right? Working with one of our fav bookstores for three years in a row feels surreal! Date: Sunday, May 24th Time: 5:30 PM Venue: Champaca, Vasanth Nagar On 24th, we will hear from the editor/creative director Rini Singhi ( @rinisinghi ) and one of the guest editors Sumaiya Mustafa (@readingtv ) of Issue #4 on how the theme came to be and the journey it took. It will be a super candid conversation about hyperlocal food and its many, often, contradictory definitions. We will talk about what the issue covered, what it missed, and the questions it couldn’t quite answer. The session will be moderated by a contributor who is a phenomenal writer/editor with @thewholetruthfoods and @gfm.india , Anushka Mukherjee (@anushka_sm ) We will also discuss where the idea of hyperlocal goes from here because we know this is not the end of it..it cannot be. And lastly, we will also go a design walkthrough — how Dhoop visually brings a theme to life and what the process of making the issue looked like. Issue #4 will be available for purchase exclusively at Champaca before on 24th May. Please RSVP. Link in bio.

One stitch at a time and it will hopefully take shape. Experiments with discarded textiles.

Love a good caffeinated beverage and conversation in the morning — both shake/wake me up Some real background sounds and unfiltered colours

Branding, Strategy and Packaging for @drinkmetercoffee ☕️ Filter coffee is nothing short of a tradition. You get to wear a badge of honour if the cup holds true to its flavour! When the coffee is being prepared, the brew is taken far from the cup to a davara, a shallow bowl which allows you to sip it easily. The ritual involves pouring the coffee from the cup to this bowl back and forth, almost a meter away, for this gorgeous froth. With Meter Coffee, we wanted the brand to address how we look at filter coffee and not keep it just reduced to Udupi’s. We collaborated on strategy, positioning and writing with the talented @rinisinghi who brought her experience on food, beverage and culture to solve this. Her research and market analysis helped us land on the insight that filter coffee hasn’t been played around with much intensity and intent. It either became a sort of compensation on menus or was a tradition that no one wanted to mess with. Meter Coffee looks to bringing out the inherent characteristics of the coffee itself. A perspective that allows you to enjoy cinnamon, malt, hazelnut and so much more. Coffee that is for everyone in the household. We looked into honoring the process through organic and hand-drawn identity and illustration language, which led our designer @tia.cbey to use a permanent marker, marker ink and a stack of printer paper to bring it to life. She wanted to explore analog mediums with mixed-media rather than a geometric approach which brought more warmth and familiarity. For the design language, our strategy gave way to a series of Illustrations that leaned into moments, objects and experiences we have either grown up with or are experienced everyday. We wanted them to be easy to remember and bring more joy to coffee. For that we definitely had a filter “ Not to keep coffee boring “ As simple as the story of a crow drinking water from a cup. The team of @nishtha__p and @shravanisalvii came at different stages of the brand building process and helped extend the universe of meter coffee on so many fun mediums that are highlighted here! ❤️ #branding #coffee #illustrations #coffeepackaging #brandstrategy

Visual and space design for The Soil Room at @serendipityartsfestival 2025 based on @lilykelting and @litrahbperfumery ‘s concept and work. The research around soil is so layered to unpack that it took me a while to come up with how I wanted to graphics to look like…especially when it’s soil and its smells/aroma. In trying to find the right words, I end up never sharing my work here or anywhere. A longer, detailed version of this will be on my website soon. @elizabeth.yorke @anushamurthy @edible_issues thank you for thinking of me. I had the best time!!

more than a century old spicewaala is sitting next to a shop that sells all kinds of pulses, dals, grains for the same amount of time. Opposite the latter, there’s a makeshift fried goods shop — bread pakoda, mirchi bada, aloo kofta — on the street where two men sit on a stool frying in groundnut oil. It’s 38C outside. Walk a few steps in any direction and you’ll find more of the same, but still unique businesses that have been selling food goods for ages. It’s here, in this place that I think about hyperlocal and what is it if not people doing the same thing, consistently over the years. I cannot help but draw parallels…of similar brands using the right words, finding the right markets, scaling beyond a street and capitalising strategically on what makes them unique. It’s insane that these two worlds co-exist in the world, sometimes by defying logic, sometimes by just doing what they know the best. Some outtakes from a shoot for Issue #4. Hyperlocal Issue!

a good morning ☀️

Work in Progress @dhoop.mag ☀️ ISSUE#4 @dhoopstudios

In-between