March Madness didn't disappoint — especially when it came to social engagements for the final four.
Brands take note:
The women's final four raked in nearly just as many as the men's in 2026.
Whilst the men's amassed 2.4M+ social engagements, the women's generated just shy of 2.1M+ social engagements.
Showing once again the significant growth of the women's tournament in recent years.
For more insights like this, drop us a follow.
If you’re not looking at the Canadian Football League, look now :eyes:
In our brand new report, we look at how the CFL has established itself as one of Canada’s most commercially significant sports properties.
In 2025, it generated $109M+ in Sponsor Media Value.
That's also significantly up from 2024. This is a sport on the rise, which presents golden opportunities for any sponsor or brand.
Broadcast across 9 markets, it’s a league you can't ignore.
Check out the full report on our website.
#partnerships #sponsorship #sports
As @MLB roars back into action — did you know, in 2025, outfield wall assets closer to center field yielded close to 2.5x the duration compared to those positioned near the foul line?
During the 2025 season:
⚾️ The avg. duration per broadcast next to center field was 3 min 12 seconds
⚾️ The avg. duration per broadcast, next to foul line was 1min 15 seconds
Duration is closely tied to value, and not all Outfield Wall units deliver the same level of return.
To maximize ROI from Outfield Wall signage, placements closer to center field should be placed at a premium, where exposure opportunities are greatest throughout the game.
Are you maximizing your returns?
DM us for more insights like these to help you do so.
Relo partners with leading tech companies around the world to bring you the most accurate data available.
Like @VideoAmp , which gives us access to its massive reach of 40M households to measure broadcast viewership and impressions.
With the right value data, you can make clearer decisions in real-time.
DM us for more.
There are billions of dollars in untapped opportunities and unrealized value hiding often in plain sight in the live economy.
But it's laced with inefficiency:
⛔️ Brands, agencies, rights holders and media companies are struggling to accurately measure the real-time value of live events.
⛔️ There is a lack of actionable insights that tell the story of everywhere consumers experience and consume within live engagements.
⛔️ Outdated systems, slow moving business processes and siloed data hinder the flow of value between stakeholders.
The live economy holds enormous potential, and the industry is barely scratching the surface.
Relo Metrics is here to bridge these gaps.
To drive forwards, past business intelligence, analysts, filters, charts and graphs.
To unlock automated and intuitive insights, optimizations and actions that change the game, then automatically measure themselves.
We're already measuring music festivals and awards shows beyond sports.
This is where we're headed. Where we should all be headed, as an industry.
Are you measuring the live economy effectively? Efficiently?
Drop us a DM and let's talk.
@MLB is nearly BACK ⚾️.
Refresh your memory on how the league's placements perform.
Here are the top seven placements in the league, all generating over $100M in Sponsor Media Value throughout 2025.
Any of these on your list for 2026?
A huge congratulations to Scottish Rugby for matching its best ever finish in the Six Nations this year.
The team arguably played some of the best rugby in the tournament, but it wasn't to be after a defeat to Ireland on the final day.
That said, off the pitch the face-off ended different if you compare both teams' social engagements per day across the Six Nations.
Scotland may lost the battle against Ireland on the pitch, but it won on social — showing just how passionate its loyal fanbase is.
For more insights like these, across the live economy, drop us a DM.
#sponsorship #partnerships #sports
Here's what you'll see as a Relo customer.
Relo Census provides the most comprehensive sponsorship data across some of the world's major sports leagues, encompassing valuation data for every team, asset, and brand.
This census-level data empowers you to see the full sponsorship landscape and make strategic, data-driven decisions.
With Relo Census, you'll quickly pinpoint valuable sports assets, unveil deep brand category analysis and optimize partnerships for unparalleled value.
#partnerships #sponsorship #sports
We’re excited to be at @NVIDIA GTC this week.
On March 19, Raghav Gupta from Relo will be speaking in the “Data Analytics and Streaming Media” Lightning Talks session.
The session will explore how AI-driven analytics and real-time data are transforming streaming media and audience insights.
📅 March 19
⏰ 09:00 AM PDT
If you’re attending #GTC25, come and join the discussion.
Shoutout to the London office, who have been working to hard to deliver for our UK-based clients, and beyond.
It's a busy time for the EMEA market, with the 2026 F1 season now in full swing, the final week of the Six Nations this weekend and all the data from ICC T20 final flooding in.
If you've got any sponsorship business in EMEA in 2026, Relo is ready to help you measure it.
Just drop us a DM and the team will reach out.
#sponsorship #partnerships #sports
Short videos drive MUCH higher fan engagement for @MLS teams on Instagram.
During the 2025 season:
Average engagement for videos under 120 seconds was 26.5K.
But average engagement for videos over 120 seconds was 3K.
What a difference.
What this means for you:
Longer videos don’t always offer more value. Teams and brands should focus on quality short form content, and brands should communicate this when working with teams on their partnership activations.
For more insights like these, be sure to like and follow.
