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low budget but high audacity 😭
me asking the beauty supply store if we can shoot here 🤝 mannequins judging the whole thing
creativity > budget always
@i.am.lupe came to NY from Colombia to sell @rawstudio_____ But with the sad tragedy of not being able to find a legal way to do it… iykyk. So I suggested selling on Canal St. Poor guy, he does what he can…
Photographer meee
Invited model @yohancee
The fire did not arrive as punishment, but as revelation born from the crack, speaking through the wound, turning pain into a path. What once felt like rupture became a map, the scar no longer a mark of damage but the trace of a beginning. In that moment, I understood that vulnerability is not weakness but fertile ground, and that even from trembling, strength can emerge.
CAMPAIGN
CREATIVE DIRECTION: @juandavidfg@i.am.lupe
DIRECTOR/ PHOTO: @pontonph
Camera Asistant : @kevinfarley_
MODEL: @jazmynejoy_
MAKEUP: @mariacamila.vgg
STYLING: @i.am.lupe
PRODUCTION: @juandavidg
PA: @fayad
COPY: @merchandita
CLOTHING PRODUCER: marianapuertaplazas
