Meet the Founder & CEO of Rasant/Straps!
@ssimkovics
From ocean lifeguard to small business owner, I’ve spent years in the water—rescuing, responding, and seeing firsthand the gear challenges lifeguards face. As a U.S. Naval Academy graduate and former active-duty Naval Officer, I combined my leadership experience with my time as a professional ocean lifeguard in San Diego to create a real-world solution.
The T^Pull was born from necessity—a patented, purpose-built strap designed to help first responders deploy rescue boards faster and safer when every second counts. What started as a lifesaving tool has evolved into a versatile, high-performance strap for lifeguards, surfers, and outdoor adventurers alike.
The mission? Function, durability, and innovation—built for those who rely on their gear.
🚀 Built by lifeguards, for lifeguards—but the innovation doesn’t stop there. Whether you're an ocean rescue professional, a surfer, or an outdoor adventurer,
@rasantstraps is here to change the way you strap and secure your gear.
We’re just getting started. Follow along for more innovation and adventure. 🌊
#Rasant #TPull #LifeguardInnovation #BuiltForHeroes #OceanRescue #SurferLife #OutdoorGear #AdventureReady #Lifeguards #Waterman #RescueReady