A few months ago I decided to try my hand at the @doritos âCrash the Super Bowlâ contest. I owned most the equipment I would need so I could do it for relatively no money. In a wave of inspiration I had an idea and wrote a script in 10 minutes. After that I spent my nights and weekends developing it, making storyboards, boardmatics, and finally getting it to fit into 30 seconds. I asked my good buddy @mikelangsdale if heâd be game to act in it, and he agreed! My living room became our set and we put in 3 nights of work, ate a ton of Doritos, cleaned up even more (I still find them in random corners of the room) and had so much fun. My loving wife @mindioh not only made space for the creative endeavor, but helped with some of the more difficult shots (throwing chips, moving the robot camera). She also voiced the Ai and the baby. My son controlled the RC car and hit the jump perfectly! It was a family effort and I love how it turned out. We were bummed we didnât make the top 25 but it was super fun anyway. Maybe next year!
Spent a couple days in LA last week doing some audio mixing with @limestudios.tv - what started as an amazing day full of hope and promise soon turned into one of the most strange and saddening days. As we worked through our massive list of work, the fire started. We had a clear view from the third floor deck just outside our studio window. We didnât know what would happen, how dangerous it would be, or whether weâd be able to keep workingâŠso we pressed on until our session was over. The fire was merely blocks away by the time we wrapped. The hotel we booked in Marina Del Rey was very much an evacuation center that night. Hundreds of displaced people with their pets took refuge while the winds kept picking up. Despite how hopeless we felt, we did our best to sleep that night. The next morning we made our back to Lime. Their team of consummate professionals kept the train rolling and we pushed through the work, all the while checking the fire updates throughout the day. We were doing our best to keep a good attitude despite the horrible circumstances. For the team photo we were all smiles, but the mood before and after was indeed somber. My heart goes out to all the families affected by this tragedy and the brave firefighters giving it all they have. If you are looking for a way to help - supportlafd.kindful.com is a great resource.
4 years ago we were on set for our first Super Bowl ad. While the rest of the nation was melting down, we were doing our best to focus on the task at hand: introducing the world to Dr Squatch. Sure, weâd already done a ton of work together and established a great online presence, but the Super Bowl is a whole new audience. We knew this would most likely be the first time theyâd ever heard of Dr Squatch. Our team decided to make an ad featuring the âgreatest hitsâ of the YouTube ads weâd already created. We took the shower curtain opening, the iconic line âyouâre not a dish, youâre a manâ, and used tried-and-true USPs. The result was a spot that achieved our goals of presenting the brand in an entertaining way, laying out the problem with the competition, and giving the solution, along with the emotional benefits of using Dr Squatch. Years later this is still a career highlight! đđŒIâll never forget the out of body experience of seeing it on live TV following a 2 minute drill by Tom Brady. Thanks @raindropagency for the opportunity to direct this! Good times with the crew @mrjamesschrader@mikelangsdale@ilovelucy_lc@arunas_astra@thelylekane@jacquesspitzer@krishansonlovesyou@beto_cabral@jogndevito@sryanhicks@togetherwemakewaves@uptroysbucket@ashleyfierromua
This is a big moment for @raindropagency - our first all-female crew on the set of our current production for @cakesbody . Itâs been a dream for some time now and congratulations to our team on making it a reality! Iâm so proud that we are showing up in this way and giving our sets a female voice. đđ
Took a couple weeks for some R&R, but couldnât leave the camera at home. Some iPhone snaps from Henry Cowell State Park among the giants. #henrycowell #redwoods
Class is in session! Thanks for leading this training @ateproductions on your Alexa35! đđŒ Gorgeous Summicron Cinema primes from @voiceandvideosales . đ and thanks for being the best test subject @ilovelucy_lc ! đ
